Former Malaysian Chief Justice Raises Concerns Over Generation Endgame

Apr.20.2023
Former Malaysian Chief Justice Raises Concerns Over Generation Endgame
Former chief justice of Malaysia raises concerns over social and economic impact of Generation Endgame, urges government to review ban.

On April 19th, former Chief Justice of Malaysia, Zaki Azmi, expressed concerns over the potential socio-economic impacts of the "Generation Endgame" (GEG) and called on the government to remove it from the Tobacco and Smoking Control Act of 2023. He suggested that the government should instead adopt a risk-based approach to regulate these products, drawing on the experiences of countries such as Japan, the United Kingdom, and New Zealand.


Call for a thorough review of the GEG ban.


Zaki Azmi | Image Source: Code Blue


Zaki used to serve as the sixth chief justice of the Malaysian Court of Appeal and was also a Malaysian lawyer. He has published an article calling for a more thorough examination and discussion of the proposed Generational Tobacco Ban (GEG), expressing concerns about its enforceability and practicality.


GEG should not be the focus of the smoking ban. It should undergo a thorough review at present.


Despite acknowledging the vision of the intergenerational tobacco ban, Jaki warned that GEG may violate the 8th amendment of federal law, which guarantees the right to equality and equal protection under the law.


He explained that Article 8 should be interpreted as the law operating consistently for all individuals in similar circumstances, rather than requiring all individuals to be treated equally.


Without a doubt, the path towards a smoke-free society is filled with good intentions, but before taking risks with untested or sudden methods, have we truly exhausted all policy options? I urge the government to carefully consider this, as it could open up a Pandora's box," said Zaki.


Support for smoke-free societies


In the article, Zack reiterated his support for a smoke-free society and urged the government to acknowledge that combustible tobacco is the most harmful way to ingest nicotine.


Zaki suggests that the government should learn from the experiences of countries like Japan, the UK, and New Zealand and manage products based on their risk profile. According to him, "cigarettes are the most harmful", while "e-cigarettes are at the lower end of the risk spectrum".


He emphasized the importance of harm reduction and urged policymakers to take a practical approach, recognizing that nicotine addiction cannot be eliminated overnight.


Refusing to recognize nicotine addiction as a factor in controlling smokers is a policy failure, worsened by their turning to unregulated illegal markets for hand-rolled cigarettes or electronic cigarettes.


Zaki believes that by implementing harm reduction strategies, the government can adopt a more compassionate approach towards addiction and allow themselves the necessary time to assess the situation before enacting potentially controversial laws.


Policymakers need to demonstrate courage by embracing new nicotine delivery technologies in order to rid society of harmful cigarettes.


Further reading:


Malaysian e-cigarette industry participants reject GEG e-cigarette proposal.


The Malaysian electronic cigarette regulation bill will be presented to Parliament in May.


The regulation of electronic cigarettes in Malaysia may increase the market share of Vuse.


The Malaysian government has implemented a levy of 0.4 Malaysian Ringgit per milliliter on e-cigarettes. Manufacturers are required to register by the deadline of April 30th.


The Malaysian Association of E-cigarette Retailers has announced its support for the lifting of nicotine restrictions and has stated that further research is required regarding the proposed Generation End Game initiative.


References:


Generation End Game: The Most Effective Path Forward" by Zaki Azmi.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

FDA Wins Default Entry in Case Against E-Cigarette Distributor, to Seek Permanent Injunction
FDA Wins Default Entry in Case Against E-Cigarette Distributor, to Seek Permanent Injunction
The U.S. Food and Drug Administration (FDA) has made procedural progress in its lawsuit against North Carolina-based e-cigarette distributor Dream Distro LLC and its owner. A federal district judge granted the government’s request for entry of default after the defendants failed to respond to the complaint within 21 days of service. The government will next seek a default judgment, including a permanent injunction.
Apr.09 by 2FIRSTS.ai
Bloomberg: Zyn’s Dry-Mouth Problem Threatens Its Hold on Nicotine Pouch Market
Bloomberg: Zyn’s Dry-Mouth Problem Threatens Its Hold on Nicotine Pouch Market
According to Bloomberg, Philip Morris International’s Zyn is facing growing competition in the U.S. nicotine pouch market as consumers shift toward moister alternatives such as British American Tobacco’s Velo Plus.
BATPMI
May.22
BAT France Confirms Full Compliance as France Implements Nicotine Pouch Ban on April 1from April 2026
BAT France Confirms Full Compliance as France Implements Nicotine Pouch Ban on April 1from April 2026
BAT France said that, under the decree of September 5, 2025 that entered into force on April 1, 2026, it has stopped commercialising its nicotine pouch products in France from that date.
Apr.03 by 2FIRSTS.ai
Capital Group Takes 5.61% Stake in KT&G, Joining Major Foreign Shareholders
Capital Group Takes 5.61% Stake in KT&G, Joining Major Foreign Shareholders
KT&G disclosed in a regulatory filing on Friday that Capital Research and Management Company, the investment management arm of Capital Group, had acquired a 5.61% stake through purchases made on April 22 and May 4. The move places Capital Group among KT&G’s prominent foreign shareholders, alongside BlackRock, First Eagle Investment Management and Singapore’s sovereign wealth fund GIC.
May.08 by 2FIRSTS.ai
From myblu to Zone: Imperial Brands Refocuses NGP Strategy in HY26
From myblu to Zone: Imperial Brands Refocuses NGP Strategy in HY26
mperial Brands’ HY26 results point to a more selective NGP transition. The company is using cash flow from traditional tobacco to fund targeted investments in modern oral nicotine, heated tobacco and reusable vaping systems. Its decision to exit the legacy myblu vaping business in the U.S., while expanding Zone nicotine pouches. In Europe, Imperial’s NGP growth is being driven by a multi-category portfolio including blu, Pulze and Zone/Skruf.
Special Report
May.12
Swedish Politicians Ask European Commission to Clarify Legality of France’s Nicotine Pouch Ban
Swedish Politicians Ask European Commission to Clarify Legality of France’s Nicotine Pouch Ban
France’s ban on oral nicotine pouches has triggered an immediate response in Sweden. Swedish Minister for Foreign Trade Benjamin Dousa said Sweden had mobilized strongly against the ban and argued that it constitutes a clear obstacle to the free movement of goods within the EU single market. Swedish officials say the measure affects a strategically important domestic industry and conflicts with Sweden’s harm-reduction approach to public health.
Apr.14 by 2FIRSTS.ai