Fume: Florida's Top E-Cigarette Brand Expands Across America

Mar.04.2023
Fume: Florida's Top E-Cigarette Brand Expands Across America
Fume, the largest e-cigarette brand in Florida, is expanding from the East Coast to the West Coast of the United States.

On the afternoon of March 3rd, staff from the Washington News Center at 2FIRSTS interviewed Shana, a staff member at the Fume booth at the APE exhibition. Shana claimed that Fume is the largest e-cigarette brand in Florida.

Fume: Florida's Top E-Cigarette Brand Expands Across America
Fume Booth | Image source: 2FIRSTS Washington News Center

 

Shana informed 2FIRSTS that Florida is the top-selling state for Fume e-cigarettes in the United States, and Fume is also the leading brand in the state of Florida.

Fume: Florida's Top E-Cigarette Brand Expands Across America
Fume booth | Image source: 2FIRSTS Washington News Center

 

According to Shana, Fume is a domestic American brand with headquarters in Miami. It is manufactured in China, and its strategic plan is to expand from the East Coast to the West Coast of the United States. Currently, the company is actively exploring the market on the West Coast.

Fume: Florida's Top E-Cigarette Brand Expands Across America

 

Shana stated, "In addition to Florida, Fume is also one of the leading brands in the e-cigarette market in regions such as New York, New Jersey, and Georgia.

 

Shana mentioned that Fume is actively developing new products with unique flavors that have never been attempted before. Recently, they have launched a product called "Banana Strawberry" with a stock of 5,000 units.

 

Everyone who has used this product told me, 'It is disrupting the market'," said Shana confidently, expressing her strong confidence in Fume's new product.

 

When asked about the "ban on flavors," Shana responded: "Florida does not have a ban on flavors, but they still sell flavored e-cigarettes in places where the ban is in effect.

 

When discussing the details of the "prohibited" matter, Shana expressed that she cannot disclose too many industry rules. However, she mentioned that "If there's a will, there's a way.

 

According to sources familiar with the matter, e-cigarette distributors in the United States are selling flavored e-cigarettes in places where there is a ban on such products, by simply obtaining a local government "ticket" that allows them to legally sell flavored e-cigarettes.

 

When asked for verification by 2FIRSTS, Shana did not deny the matter.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

State Registries Are Reshaping U.S. Vape Market Access 2Firsts Interview with U.S. Vapor Manufacturers Association President Allison Boughner
State Registries Are Reshaping U.S. Vape Market Access 2Firsts Interview with U.S. Vapor Manufacturers Association President Allison Boughner
As the U.S. vapor market faces FDA authorizations, import seizures and growing state-level restrictions, AVM President Allison Boughner told 2Firsts that state product registries and white-list systems are having the most immediate impact. She said distributors are placing greater weight on documentation, product origin and supply-chain transparency.
Special Report
May.26
Argentina’s New Nicotine Rules Draw Cautious Optimism and Market Concerns, Local Tobacco Harm Reduction Advocate Says
Argentina’s New Nicotine Rules Draw Cautious Optimism and Market Concerns, Local Tobacco Harm Reduction Advocate Says
Argentina’s new tobacco and nicotine framework marks a shift from prohibition toward registration, traceability and health surveillance. Argentine THR advocate Juan Facundo Teme told 2Firsts that adult consumers and parts of the local commercial sector are cautiously optimistic, but concerns remain over flavor limits, registration costs and market access. The policy’s implementation may determine whether Argentina can move informal sales into regulated channels.
May.11
Trump Reportedly Signs Off on Plan to Fire FDA Commissioner Marty Makary
Trump Reportedly Signs Off on Plan to Fire FDA Commissioner Marty Makary
According to The Wall Street Journal, people familiar with the matter said President Trump has signed off on a plan to fire FDA Commissioner Marty Makary, though the plan is not yet final and could change. The report said Makary’s tenure has included clashes over vaping, abortion and drug policy, and that some senior administration officials view him as struggling to manage the agency.
May.09 by 2FIRSTS.ai
PMI’s Smoke-Free Business Accounts for 43% of Net Revenues in Q1 as Full-Year EPS Guidance Rises
PMI’s Smoke-Free Business Accounts for 43% of Net Revenues in Q1 as Full-Year EPS Guidance Rises
On April 22, 2026, Philip Morris International released its first-quarter 2026 results. The report showed net revenues of $10.146 billion, up 9.1% year on year; adjusted diluted EPS of $1.96, up 16.0%; and smoke-free products accounting for 43% of total net revenues. Based on first-quarter performance, the company raised its 2026 full-year adjusted diluted EPS forecast to $8.36 to $8.51, or $8.11 to $8.26 excluding currency.
Apr.23 by 2FIRSTS.ai
IVG Adds Six New Flavours to Pro Range, Expanding Line-Up to 39
IVG Adds Six New Flavours to Pro Range, Expanding Line-Up to 39
IVG has added six new flavours to its Pro range, taking the total line-up to 39 flavours. The new additions are Cola Frost, Rainbow Burst, Pineapple Tropic, Blueberry Raspberry, Strawberry Raspberry Ice and Raspberry Cherry Blueberry. All six are available only in 20mg nicotine strength, with an RRP of £10.95 for a starter kit and £7.95 for a refill pod.
Apr.21 by 2FIRSTS.ai
FDA Adds 18 Tobacco Harmful Constituents and Seeks Comment on 3 More
FDA Adds 18 Tobacco Harmful Constituents and Seeks Comment on 3 More
U.S. Food and Drug Administration published a Federal Register notice finalizing the addition of 18 constituents to the established list of Harmful and Potentially Harmful Constituents in tobacco products. With the update, the list now contains 111 constituents. FDA also proposed adding three more constituents to the list and opened a public comment period ending at 11:59 p.m. ET on May 26, 2026.
Apr.24 by 2FIRSTS.ai