Gregory Conley, a long-time advocate for the vaping industry and founder of the American Vaping Association (AVA), is set to join the American Vapor Manufacturers Association (AVM) as its Director of Legislative and External Affairs.
Conley stated, "Over the past decade, I and millions of American adults have quit smoking by using e-cigarettes. During that time, I have proudly advocated for e-cigarettes from a consumer and harm reduction perspective. In my new role at AVM, I will continue to push for appropriate regulation to ensure that American businesses are not replaced by billion-dollar illegal markets. I look forward to working with Amanda Wheeler and her board to help develop AVM.
According to a press release, his role in AVM will be to advance public policies that support the survival of the American electronic cigarette industry. Conley, who has been leading as the President of AVA since 2014, will focus on government and media relations under the guidance of AVM President Amanda Wheeler.
Wheeler stated, "Gregory is a crucial advocate for electronic cigarettes, as he understands the difficult circumstances faced by adult smokers and former smokers due to FDA regulations. A billionaire is investing hundreds of millions of dollars in a campaign to end the electronic cigarette industry, and the stakes have never been higher. I am pleased that Gregory has joined the effort to create a unified industry.
Conley has a long history of advocating for e-cigarette products and reducing the harm of tobacco, dating back to 2010. While obtaining a business degree from Rutgers University, Conley served as an unpaid legislative director for the Consumer Advocates for Smoke-free Alternatives Association.
Conley went on to found AVA, during which time he testified before dozens of state legislatures, appeared on many news networks, and participated in a White House hearing with then President Donald Trump. Conley plans to continue working with AVA as it charts a new path focused on voter education and outreach.
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