Hawaii's Flavored Tobacco Ban Fails to Progress in Legislation

Mar.27.2023
Hawaii's Flavored Tobacco Ban Fails to Progress in Legislation
Hawaii flavor ban on tobacco products stalled in state legislature amid concerns over youth vaping crisis.

Recently, according to a report by KITV, a Hawaii media outlet, the state's bill to ban flavored tobacco products (HB511) did not get scheduled for a hearing before March 23rd. This means that the bill will not continue to move forward in the state legislature's agenda.


81% of teenagers use flavored tobacco products.


Advocates of the bill claim that Hawaii is in the midst of a "youth vaping crisis" and argue that it is essential to move the bill forward in order to protect young people. This comes in response to the bill being postponed by the legislature.


According to the legislation, 81% of adolescents who have used tobacco products reported that flavored tobacco was their first choice.


According to the 2019 Hawaii Youth Risk Behavior Survey, 59% of high school students and 38% of middle school students in Hawaii have used mint-flavored tobacco products.


Nikkya Taliaferro, a member of the Campaign for Tobacco-Free Kids, believes that if young people are attracted to these enticing flavors, the tobacco industry will have a new demographic of smokers to continue their harmful business.


Therefore, it is evident that the flavors of tobacco products are appealing to young people.


Previously reported by 2FIRSTS, an electronic cigarette store owner in Hawaii believes that classifying flavored tobacco devices as illegal will only increase black market sales, resulting in children purchasing the electronic cigarette products they need from these sources.


An industry expert added that some adult smokers rely on e-cigarettes to quit traditional cigarettes. However, lawmakers reiterated that the ban will apply to flavored products, while adults will still be able to purchase unflavored e-cigarettes.


The new bill is being regarded with hope.


Currently, the legislation designed to ban flavored tobacco products has not passed through a hearing. Advocates of the bill are hopeful for Senate Bill 1447, which proposes to once again allow each county to enact its own tobacco regulations, overturning the legislation from 2018.


According to Talia Flores, "In the past five years, legislation specifically regarding tobacco has been under the control of the state government, and during these five years, they have not passed any laws that would help protect Hawaii's youth.


Bill Status | Source: Hawaii State Legislature


According to a search by 2FIRSTS on the official website of the Hawaii State Legislature, SB 1447 was reviewed by the Consumer Protection and Commerce (CPC) Committee on March 22 and will now be submitted for consideration by the Hawaii Finance Committee (FIN).


Smoke-free Children's Movement | Source: Smoke-free Children's Movement Official Website


The Campaign for Tobacco-Free Kids is a US-based non-profit membership organization that advocates for reducing tobacco consumption. It has been referred to as a leading anti-tobacco organization by The New York Times. The organization's mission is to change public attitudes towards tobacco and promote effective policies to reduce tobacco use and save lives, as stated in its self-introduction.


Related Reading:


Hawaii to Reinstate Flavored Tobacco Ban; Experts Warn it Could Lead to an Expansion of the E-Cigarette Black Market.


Reference:


A proposed bill in Hawaii that aimed to prohibit the sale and distribution of flavored tobacco products has failed to pass. The bill, which had originally gained support from anti-smoking advocates and health officials, was struck down, much to their disappointment. This decision has been met with criticism from those who believe that flavored tobacco products are targeted towards children and young adults, thereby increasing the likelihood of addiction and tobacco use. The debate surrounding the availability of flavored tobacco products is ongoing, particularly as the use of e-cigarettes has grown in popularity and concerns about youth vaping continue to be raised.


HB 551 Bill Text


The official website of the Smoke-free Children's Movement.


SB 1447 Bill



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

U.S. Rep. Krishnamoorthi Questions FDA Over Planned PMTA Rewrite, Seeks Communications With Altria and Reynolds
U.S. Rep. Krishnamoorthi Questions FDA Over Planned PMTA Rewrite, Seeks Communications With Altria and Reynolds
U.S. Rep. Raja Krishnamoorthi on Oct. 6 questioned the FDA over its plan to reassess and potentially replace the 2021 PMTA regulatory framework, asking the agency to identify provisions it may change or eliminate, state whether current scientific evidentiary standards will be maintained, and disclose communications with Altria, Reynolds and other parties challenging the rule. Krishnamoorthi led a congressional investigation into JUUL and youth vaping in 2019 and has since remained active on e-cigarette regulation and enforcement.
Regulations
Oct.08
Arizona Turns to a 50% Retail Vape Tax as Tobacco Tax Revenue Falls 47% From 2008
Arizona Turns to a 50% Retail Vape Tax as Tobacco Tax Revenue Falls 47% From 2008
Arizona's First Things First is pushing for an excise tax equal to 50% of the retail price of vaping products, estimating that the measure could generate about $100 million annually. The agency says its tobacco-tax revenue has fallen 47% from 2008 levels. Arizona has attempted to broaden its nicotine tax base in each of the past two years: a 2025 bill proposed a 50% wholesale-price tax, while a 2026 measure shifted to a 50% retail-price tax covering alternative nicotine products and vapor products. Separately, the state enacted HB 4001 this year to establish a new licensing and sales framework for alternative nicotine products.
Sep.21
2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%
2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%
China exported $979 million of vape-related products in August 2026, up 3.3% from a year earlier but down 6.4% from July. The UK replaced the U.S. as the main source of growth: UK-bound shipments jumped 51.4% to a 2026 high of $177 million, while exports to the U.S. fell 12.4% to $339 million. Shipments to markets outside the U.S. increased 14.2%, broadening growth beyond the market that had driven July’s rebound.
News
Sep.23 by 2Firsts Perspectives
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
British American Tobacco Japan (BAT Japan) expanded VELO Peach Ice Medium to FamilyMart stores nationwide in Japan from September 7, 2026. The oral tobacco product first launched on July 6 and had previously been sold through VELO's official online store, glo Store Ginza and tobacco retailers. It combines peach flavor with menthol cooling at a Medium strength level and is priced at JPY 360. Japanese tobacco retailers list 15 pouches per pack. The move adds the new SKU to an existing nationwide FamilyMart distribution network for VELO rather than marking the brand's first entry into the convenience-store chain.
Sep.15
Product | JT Refreshes Ploom CUBE Design and Expands Japan Retail Distribution, Targeting Younger Men and Female Users
Product | JT Refreshes Ploom CUBE Design and Expands Japan Retail Distribution, Targeting Younger Men and Female Users
Japan Tobacco (JT) launched a refreshed Ploom CUBE design in Japan on September 8, 2026, with broader convenience-store and tobacco-retail distribution planned from October 13. The updated device retains the existing Rounded Cube form and heating platform while replacing four previous body colors with Pebble White and Cobalt Black. JT is also introducing new Front Panels and Fabric Back Covers, although the new accessories are not compatible with the previous Ploom CUBE design. The company says the update is intended to broaden appeal among younger male and female users.
Sep.09
UK-Listed Consumer Goods Group Supreme Sees Vape Duty as Potential Consolidation Opportunity, Holds FY27 Outlook
UK-Listed Consumer Goods Group Supreme Sees Vape Duty as Potential Consolidation Opportunity, Holds FY27 Outlook
UK-listed consumer goods group Supreme plc says it continues to expect FY27 trading to meet market expectations as the Vaping Products Duty takes effect on October 1, while maintaining a comparatively positive view of the new tax and compliance regime. Supreme has said the framework could increase compliance complexity for smaller operators and contribute to market consolidation, while its manufacturing, compliance and distribution scale may allow it to gain share. Its 88Vape brand will retain its value positioning.
Sep.18