Highlights from the IECIE Indonesia Vape Expo 2021

The IECIE Indonesia Vape Expo, which lasted for three days, came to a successful end on October 22nd. More than 70 electronic cigarette manufacturers participated in the event, with a total of 10,000 visitors in attendance.

The 2FIRSTS exhibition will be divided into three parts - "authoritative speeches," "special activities," and "exhibitor booths" - to provide an overview of the highlights worth paying attention to during the event.

Authority Speech

The Secretary-General of the ECCC, Awono Nono, delivered a speech at the IECIE event.

At the exhibition venue, the Secretary-General of the ECCC, Ao Weinuo, delivered a keynote speech titled "Future Trends of China's Electronic Cigarette Industry: Compliance, Refinement, and Globalization".

Secretary General Ao Weinuo stated that the global electronic cigarette market will inevitably develop towards a new pattern of legalization, internationalization, and standardization in the future. Continuous innovation is the key to achieving sustainable updates and iterations of electronic cigarette products, seizing development opportunities, and ensuring quality and safety. Only by maintaining awareness of the red line protecting minors and bravely shouldering social responsibility, can the industry welcome a healthier, more orderly, and brighter future.

Secretary-General Ao Weinuo to deliver online speech.

Vice President of 2FIFSTS, Luo Feng, delivered a speech at the IECIE event.

Vice President of 2FIRSTS, Luo Feng, delivered a keynote speech entitled "Updates on Chinese regulatory policies and 2FIRSTS' reporting plan in Southeast Asia" at the IECIE event.

Luo Feng has announced that 2FIRSTS has offices in North America, Europe, and Southeast Asia, committed to providing real-time coverage and information for the global atomization industry 24/7. 2FIRSTS continuously updates industry reports and monthly publications to keep track of the latest regulations, market trends, and developments from major companies, while also showcasing monthly reports on the Southeast Asian market. Additionally, 2FIRSTS has developed a manufacturer database to provide greater convenience for numerous foreign partners in the market.

Luofeng delivers a live speech on stage.

The official in charge of the Indonesian Customs Agency delivered a speech at the IECIE event.

At the exhibition venue, Mr. Nirwala, Director of Compliance Department with Stakeholders at the Indonesian Custom and Excise Agency, gave a keynote speech on "Indonesia's Customs and Tax Policies on Imported E-Cigarette Products".

Mr. Nirwala has stated that Indonesia has been imposing a 57% tariff on e-cigarette products from 2017 to 2021. This year, the tax is being calculated per unit, with a tariff of 2.71 Indonesian rupiahs per gram of solid tobacco products, 445 rupiahs per milliliter of open-system e-liquid, and 6.03 rupiahs per milliliter of closed-system e-liquid.

Special activities.

2FIRSTS holds private compliance exchange meeting for Southeast Asian market.

The closed-door meeting aimed to bring together compliance experts, distributors, and businesses in the Southeast Asian e-cigarette industry to discuss and exchange ideas on "regulatory compliance for e-cigarettes in Southeast Asia." The conference helped companies understand specific compliance policies in Indonesia and the Southeast Asian e-cigarette market, as well as the market's current development status and trends. This will provide more support for businesses looking to expand into the Southeast Asian e-cigarette market.

2FIRSTS Exclusive Interview: President of the Indonesian e-Cigarette Association Suggests Chinese Companies could Build Factories in Batam, Indonesia.

On October 20th, 2FIRSTS conducted an exclusive interview with Garindra Kartasasmita, the Secretary-General of the Indonesian Vape Association (APVI).

When asked how the Chinese e-cigarette industry could assist their Indonesian counterparts, Garindra offered a practical recommendation for all Chinese manufacturers. According to Garindra, if the target markets are still in the US, UK, Middle East, etc., they could establish factories on Batam Island in Indonesia, which is designated as a free trade zone. Chinese companies could transport all of their raw materials to this location without paying any tariffs, making it easier to export their products.

Interview with 2FIRSTS: Indonesian Customs State That Indonesia Will Still Adjust Electronic Cigarette Tax Policies

During an interview, Mr. Nirwala, the Director of Compliance with Stakeholders at the Indonesian Customs and Excise General Office, stated that starting this year, Indonesia will differentiate between taxes on regular cigarettes and e-cigarettes, and will continue to adjust its policies on e-cigarette taxation.

2FIRSTS live-streamed a virtual exhibition tour for their audience.

On the afternoon of October 21st, 2FIRSTS conducted a live broadcast of the exhibition site aimed at domestic industry practitioners. The broadcast not only provided a rough introduction to the overall situation of the exhibition hall in the form of "virtual exhibition browsing," but also conducted interviews and filming of some domestic and overseas well-known enterprise booths through on-site interactions. This allowed more domestic industry professionals who were unable to attend the event in person to understand the latest developments of the exhibition and gain more firsthand market information from the industry.

The IECIE Vaping Challenge has completed its final competition wherein participants battled it out for top honors.

On October 22nd, according to the exhibition schedule, the Smoke Battle Championship finals officially began. Numerous e-cigarette enthusiasts gathered together as the finalists took to the stage to compete, with smoke swirling and a lively atmosphere filling the venue. The competition ultimately produced six winners, with a prize pool of up to 60 million Indonesian rupiahs (approximately 30,000 yuan in Chinese currency).

Exhibition booth of an exhibitor.

Yueke, a brand showcasing a limited range of products, prioritizes the recruitment of members.

According to staff members at Yooz's booth, the company focused on recruiting distributors at the exhibition and did not showcase any new products or disposable e-cigarettes. Of note, Yooz's sister brand RELX has been implementing a local membership system to incentivize users to redeem points for items like pods, which is aimed at reaching more potential customers.

The products under the FEELM brand owned by SMOORE are currently in the promotional stage in Indonesia.

According to staff at Smoore, their FEELM AIR and MAX series are currently more popular in Europe and America, but are still in the promotion stage in Indonesia. They also announced that their VUSE product will be released in Indonesia next month.

Lami will fully roll out its entire product line targeting the Southeast Asian market.

Laimi has identified Southeast Asia as a key strategic market, which is why they have showcased a wide range of products at this exhibition, including pod vapes in larger and smaller capacities, single-use e-cigarettes in larger and smaller capacities, and refillable products. Laimi plans to roll out its products across Indonesia and then tailor its product sales and marketing strategies based on market feedback.

According to reports, Indonesia may soon become the largest electronic cigarette market in Southeast Asia in terms of sales volume and consumption.

According to the staff at PinDu Frontline, there is a large number of young people in Indonesia, making it a potential contender to become the largest market in Southeast Asia. PinDu is confident about the future growth prospects of the Indonesian and Southeast Asian atomization industry.

ELFBAR showcased only one product at the event.

According to information obtained by 2FIRSTS reporters on the front line, elfbar only showcased one product at this exhibition. The ELF BAR 1500 has a normal market price of £6.99 and was discounted to £5.90 by a UK online electronic cigarette vendor, with a total of 16 flavors available. However, at this exhibition, only 10 flavors of ELF BAR 1500 were showcased.

New yuzu product release - featuring magnetic charging functionality.

Compared to the Birmingham E-Cigarette Expo in the UK, Yooz showcased a more diverse range of products at this expo, with their Mini 1+2 still being the flagship model. They also presented their EX3000 series of products, along with the unveiling of their new product, the UNI Pro. This product features a white exterior and magnetic cover, providing greater hygiene and avoiding direct hand contact. According to Yooz's product brochure, both the regular and Pro versions of the UNI have magnetic charging functionality.

米" and "FEELM" collaborate to launch new product.

We have partnered with FEELM to launch a new product, which is a disposable e-cigarette supported by FEELM Max ceramic core technology.

For more coverage on the IECIE Indonesia Jakarta Vape Expo, please click on the featured image to be redirected to our dedicated section.

Statement

1. This article is solely intended for internal industry communication and discussion, and does not serve as any form of branding or product endorsement or promotion. 2. Smoking is detrimental to one's health. Minors are prohibited from reading this article.

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