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Product Highlights at a Glance
- The new heated tobacco device HiTaste F10 has been released on Instagram, featuring wrap-around heating technology and a claimed dual-heating function for each Terea stick. As of now, the product has not appeared on the brand’s official website or mainstream online retail platforms.
- The device heats the front half of the stick for about 4 minutes via the “First Puff” button, and when the user wants to reheat, pressing the “Reheat” button automatically switches to heating the rear half for another 4 minutes.
- At InterTabac 2025, devices such as REJO MULTI and UWOO DH also adopted similar “dual-heating / two-sessions-per-stick” designs, signaling that heating structure and puff-count efficiency are becoming new competitive focal points in the heated tobacco sector.
- HiTaste has opened wholesale and business inquiries for the F10 via WhatsApp and email, though no sales listings have yet been found on overseas online retail platforms.
2Firsts, November 17, 2025 —2Firsts has observed that heated tobacco (HNB) brand HiTaste recently unveiled its new device HiTaste F10 on its official Instagram account. The product features wrap-around heating technology and promotes its dual-heating capability, though it has not yet appeared on the HiTaste official website at the time of reporting.
Dual Heating Becomes a New Selling Point in Heated Tobacco Devices
According to the HiTaste brand owner and official information released on Instagram, the HiTaste F10 uses wrap-around heating technology and is compatible with Terea sticks, allowing each stick to be heated twice:
- After pressing the “first-puff button,” the device applies wrap-around heating to the front half of the stick for about 4 minutes;
- When the user wants to use the same stick again, they can press the reheat button. The device will automatically switch to heating the rear half of the stick, also with wrap-around heating for 4 minutes, thus achieving a “second session” effect.
At InterTabac 2025, the 2Firsts team observed that multiple companies are actively developing devices around “dual heating” and “two sessions per stick” .
For example, REJO, a heated tobacco brand under Ai Qi Ji, launched the MULTI, featuring Dual-Heating technology that supports extended puff duration and emphasizes “dual heating, multi-compatibility.”
UWOO introduced the UWOO DH, equipped with a dual-heating system with two separate stick slots on the top sides of the device. Users can first complete around 15 puffs via central heating, then invert the same stick and insert it into the other slot to continue using it with wrap-around heating.
Hardware Features
The HiTaste F10 is equipped with a 2600mAh battery, LED display, and two heating buttons—front heating and re-heating—each providing a 4-minute heating session. Multiple device color options are available.
2Firsts found through Alibaba Cloud’s trademark search system that the “HiTaste” trademark belongs to Shenzhen Ruigu Technology Co., Ltd., established in 2012.
HiTaste has opened wholesale and business inquiries for the F10 via WhatsApp and email. However, searches conducted by 2Firsts across overseas online retail channels have not yet located any sales listings for the HiTaste F10.
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