Product|Two New Disposable Vapes with Up to 100,000 Puffs Hit the U.S. Market

Jun.04.2025
Product|Two New Disposable Vapes with Up to 100,000 Puffs Hit the U.S. Market
Horizon Tech 100K and Olit Hookalit Pro 60K recently launched in the U.S. market, offering 100,000 and 60,000 puffs respectively. Both devices deliver over 2,000 puffs per milliliter of e-liquid and are equipped with high-capacity 1500mAh batteries.

Special Notes:

1.This article is for internal industry communication only and does not make any recommendations for brands or products.

2.The images presented in this article are solely used for factual description and are not intended as advertising for any product.

3.This article is not suitable for minors.


 

Product Highlights:

 

·Large sales figures: Horizon Tech claims that their 100K disposable e-cigarette has a sales figure of up to 100,000 units, while Olit Hookalit Pro claims a sales figure of 60,000 units.

 

·High-capacity e-liquid tanks: The Horizon Tech 100K comes with a 40mL e-liquid tank, while the Olit Hookalit Pro 60K features a 30mL e-liquid tank. Both tanks allow for over 2000 puffs per milliliter of e-liquid.

 

·Large capacity battery: Both products are equipped with a 1500mAh battery.

 

·Appearance design: The Horizon Tech 100K has no screen, with side screen displaying status information; the Olit Hookalit Pro 60K adopts a cylindrical design, covered in leather accents, making it easy to grip.

 

·Brand background: Horizon Tech is launched by Shenzhen Jinzhixin Technology Co., Ltd., while OLIT is launched by Shenzhen Kang'er Technology Co., Ltd.

 

【By 2Firsts】Since 2025, the disposable e-cigarette market has shown new development trends. According to 2Firsts observations, the competition in puff counts for disposable e-cigarettes seems to have entered a relatively stagnant stage, with more and more brands no longer focusing solely on puff counts as their competitive edge, but instead shifting their focus on innovation towards product flavors, designs, and user experiences. However, some brands continue to focus on the competition in puff counts, as 2Firsts has noted that the American market recently introduced two new disposable e-cigarettes claiming to offer puffs of up to 100,000 and 60,000 respectively.

 

 

Over 2,000 Puffs Per Milliliter and Large 1500mAh Battery Capacity

 

According to information from the e-cigarette distributor website KangerWholesaleUSA, the Horizon Tech 100K disposable e-cigarette has officially launched on the platform, with a claimed puff count of up to 100,000 puffs. In addition, the disposable water pipe-style e-cigarette Olit Hookalit Pro 60K has also launched on the e-cigarette distributor website vapesourcing, with a claimed puff count of up to 60,000 puffs.

 

2Firsts has compiled and organized the parameter information for the Horizon Tech 100K and Olit Hookalit Pro 60K, as shown in the specific chart below.

 

Product|Two New Disposable Vapes with Up to 100,000 Puffs Hit the U.S. Market
Horizon Tech 100K & Olit Hookalit Pro 60K parameter information | schematic: 2Firsts

 

Based on the performance data, the Horizon Tech 100K comes with a large 40mL e-liquid capacity and claims to provide up to 100,000 puffs; the Olit Hookalit Pro 60K, on the other hand, features a 30mL e-liquid capacity and specifies that it can deliver up to 60,000 puffs in MTL mode and 35,000 puffs in DTL mode.

 

When converted, Horizon Tech 100K can draw 2500 puffs per milliliter of e-liquid, while Olit Hookalit Pro 60K can draw 2000 puffs per milliliter of e-liquid.

 

In comparison, the newly released GEEKBAR 2GO e-cigarette from the GEEKBAR brand features a dual pod design with a capacity of 20ml. It claims to be able to achieve up to 50,000 puffs, which translates to approximately 2,500 puffs per milliliter of e-liquid. On the other hand, a recently launched "three-in-one" design disposable e-cigarette, the WASPE 60000, in the United States market, comes with three 18ml pre-filled e-liquid pods. With a total of 60,000 puffs, it allows for approximately 1,111 puffs per milliliter of e-liquid.

 

In addition, both the Horizon Tech 100K and Olit Hookalit Pro 60K e-cigarettes are equipped with high-capacity 1500mAh batteries.

 

 

Horizon Tech 100K Launches Three High-Capacity Disposable E-Cigarette Models

 

2Firsts investigated the current US e-cigarette market and has not yet found any disposable e-cigarette product with a higher puff count than the Horizon Tech 100K. In terms of appearance, this product does not feature the popular screen design currently seen in the market, instead opting for a single side screen to display battery, e-liquid, and usage status information.

 

Product|Two New Disposable Vapes with Up to 100,000 Puffs Hit the U.S. Market
Horizon Tech 100K Product Introduction|Image source: Horizon Tech

 

According to information on the official website, Horizon Tech 100K is launched by a company called "Horizon Technology Co., Ltd." located in the Bao'an District of Shenzhen. Currently, the Horizon Tech brand's official website only displays three disposable e-cigarette products: Binaries Cabin, MICCO N16000, and Horizon100k.

 

 

Product|Two New Disposable Vapes with Up to 100,000 Puffs Hit the U.S. Market
Horizon Tech Brand Introduction | Image source: Horizon Tech

 

According to a search on the Alibaba Cloud trademark retrieval website, the trademark "HorizonTech" in Class 34 was registered by Shenzhen Jinzhixin Technology Co., Ltd. in 2015. The company was founded in 2012 and specializes in the independent research, development, production, and sale of e-cigarette products in the global market.

 

Product|Two New Disposable Vapes with Up to 100,000 Puffs Hit the U.S. Market
HorizonTech" trademark information | Source: Alibaba Cloud trademark search

 

 

Olit Hookalit Pro 60K: Kang’r Technology’s Largest-Capacity Product in the Hookalit Series

 

Hookalit is a series of e-cigarettes under the Olit brand, featuring disposable water pipe-style e-cigarettes as the main product. Previously, 2Firsts had written about various products in the Olit Hookalit series. The new Olit Hookalit Pro 60K is claimed to have the most suction mouths in the series.

 

 

Product|Two New Disposable Vapes with Up to 100,000 Puffs Hit the U.S. Market
Hookalit product series | Image source: Olit

 

In terms of appearance, the Olit Hookalit Pro 60K continues the tradition of the product series, featuring a cylindrical design that is easy to grip, and is covered in leather with an exotic feel.

 

A search on the Alibaba Cloud trademark search website revealed that the "OLIT" trademark in Class 34 was applied for registration by Shenzhen Kanker Technology Co., Ltd. in 2019.

 

Product|Two New Disposable Vapes with Up to 100,000 Puffs Hit the U.S. Market
OLIT" trademark information | Image source: Alibaba Cloud trademark search.

 


 

As a leading global NGP media and think tank, 2Firsts is committed to providing the latest product and technology information and insights for professionals in various categories such as e-cigarettes, heated tobacco, and modern oral products. We strive to promote technological changes and innovations in NGP products globally, ultimately bringing safer products and lifestyles to tobacco consumers worldwide.

 

With its information sources covering the Chinese supply chain and global markets, 2Firsts' product reporting has become one of the most influential global platforms for new product and technology releases.

 

Contact 2Firsts for

1. Providing leads on new products and technologies; 

2. Offering comments on products and technologies; 

3. Seeking media coverage for your products; 

4. Gathering sales channels for your products;

 ...

 

Contact information: 

1.Email: info@2firsts.com

2.Connect with 2Firsts CEO Alan Zhao on LinkedIn.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts Exclusive Analysis | RLX Q2 Revenue Rises 14.8%, Company Takes Control of Western European Distributor and Expands Multi-Category Strategy
2Firsts Exclusive Analysis | RLX Q2 Revenue Rises 14.8%, Company Takes Control of Western European Distributor and Expands Multi-Category Strategy
business accounting for 68.5% of sales. A new controlling investment in a Western European distributor and plans to scale modern oral nicotine pouches point to a broader international strategy spanning channels and multiple product categories.
Special Report
Aug.14
Special Report | Altria Subsidiaries Sue FDA to Vacate 2021 PMTA Rule as Agency Moves to Speed Reviews
Special Report | Altria Subsidiaries Sue FDA to Vacate 2021 PMTA Rule as Agency Moves to Speed Reviews
2Firsts reviewed the original federal court complaint filed by Altria subsidiaries Helix Innovations and NJOY on Sept. 2 challenging FDA’s 2021 PMTA rule. The lawsuit questions whether FDA’s review process complies with the Tobacco Control Act’s 180-day timeline, even as the agency moves to accelerate PMTA reviews and issues more marketing orders. Drawing on the complaint, FDA records, government audits and recent court rulings, 2Firsts examines the legal arguments, supporting evidence and potential implications for the U.S. tobacco review system.
Regulations
Sep.03
Elf Bar Vape Explosion and Amputation Claim Spurs Coverage Suit, U.S. Insurer MUSIC Seeks Ruling It Owes No Duty to Defend or Indemnify Distributor i5
Elf Bar Vape Explosion and Amputation Claim Spurs Coverage Suit, U.S. Insurer MUSIC Seeks Ruling It Owes No Duty to Defend or Indemnify Distributor i5
Mesa Underwriters Specialty Insurance Company has asked a federal court in Washington to declare that it has no duty to defend or indemnify vape distributor i5 Distribution in a product liability case involving an Elf Bar BC5000. The plaintiff alleges that the disposable vape caught fire and exploded in his pocket, causing severe burns and ultimately requiring an above-the-knee amputation of his left leg. MUSIC is relying on a tobacco, nicotine or nicotine replacement products exclusion and a premises limitation endorsement. The court has not ruled on the coverage dispute.
News
Sep.10
IQOS Enters Kantar BrandZ Global Top 100 for First Time, Valued at $36.6 Billion and Ranked No. 74
IQOS Enters Kantar BrandZ Global Top 100 for First Time, Valued at $36.6 Billion and Ranked No. 74
Philip Morris International’s IQOS has entered the Kantar BrandZ Top 100 Most Valuable Global Brands for the first time, ranking No. 74 with a brand value of $36.634 billion and becoming one of only three newcomers to the 2026 ranking. Kantar said the combined value of the Global Top 100 reached $13.1 trillion, up 22% year on year, while the threshold for entry rose to a record high. PMI says IQOS has more than 35 million users worldwide and surpassed $10 billion in annual net revenues within a decade of launch.
Sep.03
PMI Global Communications Chief Moira Gilchrist: Why AI Matters More Than Ever in the Smoke-Free Transition
PMI Global Communications Chief Moira Gilchrist: Why AI Matters More Than Ever in the Smoke-Free Transition
Philip Morris International (PMI) Chief Global Communications Officer Moira Gilchrist said artificial intelligence is changing how companies understand audiences, manage owned information channels and communicate business transformation. PMI is using AI-generated audience personas to test messaging while optimizing its corporate website and other owned channels for large language models. As PMI continues its transition from cigarettes toward smoke-free products, Gilchrist said owned data and corporate channels are becoming increasingly important in demonstrating the scale of that transformation.
Aug.26
French Anti-Tobacco Group Questions PMI’s IQOS “Curiosity” Campaign Over Potential Youth Appeal
French Anti-Tobacco Group Questions PMI’s IQOS “Curiosity” Campaign Over Potential Youth Appeal
According to French anti-tobacco group Générations Sans Tabac, Philip Morris International’s (PMI) IQOS “Curiosity” campaign has drawn attention from public health advocates. The group argues that the campaign uses themes including curiosity, exploration and lifestyle branding that could increase interest among younger audiences. PMI has positioned IQOS as a key part of its smoke-free product strategy, while France maintains strict restrictions on tobacco and nicotine product marketing. The debate highlights ongoing tensions between heated tobacco branding strategies and public health concerns in Europe.
Jul.24