HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024

InnovationBusiness by 2FIRSTS
Dec.20.2023
HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024
HQD, a leading e-cigarette brand, showcased its latest product, a screen-display e-cigarette, at the VAPE CLUB SHOW 2023 in Russia.

During the VAPE CLUB SHOW 2023, a Russian e-cigarette exhibition held on December 16th and 17th, 2FIRSTS engaged in a conversation with Mark, the business manager responsible for the distribution of HQD in Russia. The purpose was to gain insights into the current status and future plans of HQD in the Russian market.

HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024
 HQD's new e-cigarette model with a built-in display screen | Image source: 2FIRSTS

 

HQD showcased multiple new products at the exhibition. One of these products, a screen-display e-cigarette, was introduced by Mark. This latest offering from HQD is expected to be officially released next year. It is worth noting that screen-display e-cigarettes are currently very popular in the Russian market.

 

HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024
HQD ULTIMA PRO is the best-selling product of HQD in Russia | Image source: 2FIRSTS

 

Mark, a spokesperson for HQD, recently commented on the company's successful products in the Russian market. According to Mark, HQD has a range of popular products, with the best-selling item being the "HQD ULTIMA PRO." This particular product boasts an impressive 10,000 puffs and offers a smoother smoking experience. Another notable product is the "HQD Click," which is a refillable device and ranks among the top three best-selling items in the HQD product line.

 

Regarding the e-cigarette market in Russia and the comprehensive e-cigarette regulation policy implemented in the country this year, Mark emphasizes that HQD has always been strictly abiding by the legal requirements. However, he points out that due to the existence of a considerable percentage of the "gray" market in Russia, not only does it violate the principles of fair competition, but it also negatively affects HQD's market share. Mark states that this is a problem commonly seen in the industry, but HQD remains optimistic about the future.

 

Mark further expressed that although the e-cigarette industry is currently facing a series of challenges, HQD firmly believes that, just like the alcohol industry once did, the e-cigarette industry will also experience improvement in the coming years. This is why HQD started the company's transformation and adaptation process even before the implementation of regulatory policies.

 

Finally, Mark shared HQD's plans for the Russian market next year. He emphasized that the main task of the coming year is to ensure that all partners' distribution networks can fully adapt to the new regulatory changes. This initiative aims to ensure HQD's sustained growth in the Russian market and create more opportunities for the future.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Malaysian Tobacco Control Groups Call for Annual 5% Tobacco Tax Hike
Malaysian Tobacco Control Groups Call for Annual 5% Tobacco Tax Hike
According to The Star and The Edge Malaysia, tobacco control groups in Malaysia have urged the government to raise tobacco taxes by at least 5% annually, saying the measure could reduce smoking rates and fund public health and social programmes.
News
May.26
Portugal and Other Countries Submit Objections in Brussels Over UK Smoke-Free Generation Bill
Portugal and Other Countries Submit Objections in Brussels Over UK Smoke-Free Generation Bill
Portugal is among the countries opposing the UK Tobacco and Vapes Bill, which would ban tobacco sales to people born on or after Jan. 1, 2009. According to the report, Portugal, Croatia, the Czech Republic, Greece, Italy, Slovakia and Romania have submitted reasoned opinions and formal observations to Brussels, arguing that the bill breaches post-Brexit arrangements including the Windsor Framework.
Apr.24 by 2FIRSTS.ai
State Attorneys General Urge Visa, Mastercard and Others to Stop Processing Illicit E-Cigarette Transactions
State Attorneys General Urge Visa, Mastercard and Others to Stop Processing Illicit E-Cigarette Transactions
Fourteen U.S. state attorneys general sent a joint letter dated April 14, 2026 to Visa, Mastercard, American Express and Discover, asking them to immediately help stop the sale of illicit e-cigarette products by cutting off payment access.
Apr.17 by 2FIRSTS.ai
Jinjia Shares Discloses 2025 Annual and Q1 2026 Results With Revenue Growth, Profit Pressure and Expanding New Tobacco Business
Jinjia Shares Discloses 2025 Annual and Q1 2026 Results With Revenue Growth, Profit Pressure and Expanding New Tobacco Business
Jinjia Shares’ 2025 annual report summary and first-quarter 2026 report show that the company recorded 2025 revenue of RMB 2.988 billion, up 4.57% year on year, while net profit attributable to shareholders turned to a loss of RMB 346 million. In the first quarter of 2026, revenue rose 58.13% year on year to RMB 1.005 billion, but attributable net profit fell 45.16% to RMB 36.5349 million. The company said both revenue and cost growth were related to the expansion of its new tobacco business.
Apr.28 by 2FIRSTS.ai
FDA Tobacco Center Pushes Review-Efficiency Statement After Commissioner’s Exit
FDA Tobacco Center Pushes Review-Efficiency Statement After Commissioner’s Exit
FDA CTP issued a May 7 statement on accelerating product review and improving PMTA efficiency, but did not push it via official X and newsletter until May 13, one day after FDA Commissioner Marty Makary’s resignation was confirmed. FDA has not explained the delay, and no public evidence links it directly to the leadership change. The timing is notable given CTP’s usual 24-hour distribution practice.
Special Report
May.14
Opinion | As EU Reviews Tobacco Rules, Experts Warn Against Overlooking Smokers’ Alternatives
Opinion | As EU Reviews Tobacco Rules, Experts Warn Against Overlooking Smokers’ Alternatives
As the European Commission reviews its tobacco and advertising rules, two experts who provided written comments to 2Firsts argue that future EU policy should not overlook adult smokers’ alternatives. Dr Garrett McGovern and Dr Carmen Escrig say regulators should weigh relative risk, adult switching, flavours, consumer behaviour and scientific uncertainty alongside youth protection.
Industry Insight
Jun.01