HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024

InnovationBusiness by 2FIRSTS
Dec.20.2023
HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024
HQD, a leading e-cigarette brand, showcased its latest product, a screen-display e-cigarette, at the VAPE CLUB SHOW 2023 in Russia.

During the VAPE CLUB SHOW 2023, a Russian e-cigarette exhibition held on December 16th and 17th, 2FIRSTS engaged in a conversation with Mark, the business manager responsible for the distribution of HQD in Russia. The purpose was to gain insights into the current status and future plans of HQD in the Russian market.

HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024
 HQD's new e-cigarette model with a built-in display screen | Image source: 2FIRSTS

 

HQD showcased multiple new products at the exhibition. One of these products, a screen-display e-cigarette, was introduced by Mark. This latest offering from HQD is expected to be officially released next year. It is worth noting that screen-display e-cigarettes are currently very popular in the Russian market.

 

HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024
HQD ULTIMA PRO is the best-selling product of HQD in Russia | Image source: 2FIRSTS

 

Mark, a spokesperson for HQD, recently commented on the company's successful products in the Russian market. According to Mark, HQD has a range of popular products, with the best-selling item being the "HQD ULTIMA PRO." This particular product boasts an impressive 10,000 puffs and offers a smoother smoking experience. Another notable product is the "HQD Click," which is a refillable device and ranks among the top three best-selling items in the HQD product line.

 

Regarding the e-cigarette market in Russia and the comprehensive e-cigarette regulation policy implemented in the country this year, Mark emphasizes that HQD has always been strictly abiding by the legal requirements. However, he points out that due to the existence of a considerable percentage of the "gray" market in Russia, not only does it violate the principles of fair competition, but it also negatively affects HQD's market share. Mark states that this is a problem commonly seen in the industry, but HQD remains optimistic about the future.

 

Mark further expressed that although the e-cigarette industry is currently facing a series of challenges, HQD firmly believes that, just like the alcohol industry once did, the e-cigarette industry will also experience improvement in the coming years. This is why HQD started the company's transformation and adaptation process even before the implementation of regulatory policies.

 

Finally, Mark shared HQD's plans for the Russian market next year. He emphasized that the main task of the coming year is to ensure that all partners' distribution networks can fully adapt to the new regulatory changes. This initiative aims to ensure HQD's sustained growth in the Russian market and create more opportunities for the future.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Argentina Updates Health Warning Rules to Include Vapes and Nicotine Pouches
Argentina Updates Health Warning Rules to Include Vapes and Nicotine Pouches
Argentina’s Ministry of Health has updated its health warning rules for tobacco and nicotine products, adding e-cigarettes, vapes, heated tobacco products, sticks and nicotine pouches to mandatory warning requirements.
Jul.08
Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules
Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules
According to Swiss media outlet Blick, local authorities are strengthening compliance checks on vape products, nicotine pouches and other tobacco-related products following the implementation of Switzerland’s revised Tobacco Products Act. A Basel laboratory tested 32 disposable vapes and e-liquids, with only three meeting regulatory requirements and 21 products banned from sale. Swiss authorities are also expanding retail inspections, laboratory testing and youth purchase checks to enforce the new tobacco and nicotine product rules.
Aug.12
Product | JT Launches Ploom AURA Glacier White in Japan, Expanding the Device Ecosystem Through Color and Accessories
Product | JT Launches Ploom AURA Glacier White in Japan, Expanding the Device Ecosystem Through Color and Accessories
Japan Tobacco Inc. (JT) has introduced the Ploom AURA Glacier White heated tobacco device in Japan, adding a new color option to the existing Ploom AURA lineup. The device maintains the existing SMART HEATFLOW technology and HEAT SELECT SYSTEM with four heating modes, while expanding the ecosystem through new accessories including front panels, back covers, a car holder and wireless charging covers. The product entered pre-sale in Japan on June 30, 2026, followed by broader retail availability from July 7.
Aug.03
Smoore Wins Three Heated Device Supply Lots in China Tobacco Jiangsu’s Overseas Market Project Covering Japan, South Korea and Southeast Asia
Smoore Wins Three Heated Device Supply Lots in China Tobacco Jiangsu’s Overseas Market Project Covering Japan, South Korea and Southeast Asia
China Tobacco Jiangsu Industrial Co., Ltd. (JSIC) has completed its 2026-2028 heated device procurement project, with Shenzhen Smoore Technology Limited securing final supply contracts for three lots: U1, C1 and C2. The project was launched through a public tender in June 2026 to support overseas markets and involved heated tobacco devices carrying JSIC’s “iRod” trademark. Candidate supplier results published on July 13 showed Smoore ranked first for the three awarded lots, while Shenzhen Yunxi Intelligent Technology Co., Ltd. and Shenzhen Bodi Technology Development Co., Ltd. participated in the bidding process.
Aug.03
Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
ZAR has introduced Coffee AirPouch, a nicotine-free caffeine pouch product that extends the brand’s AirPouch format into the functional consumer category. Each pouch contains 50mg of natural caffeine and features a coffee flavor, highlighting how pouch-based products are expanding beyond traditional nicotine applications into broader lifestyle and energy-use scenarios.
Market
Jul.13 by 2Firsts Perspectives
Italy and Greece Oppose Ireland’s Nicotine Product Bill, Raising EU Regulatory Concerns
Italy and Greece Oppose Ireland’s Nicotine Product Bill, Raising EU Regulatory Concerns
Italy and Greece have opposed Ireland’s proposed nicotine product regulations, arguing that the measures could affect EU market coordination and the free movement of products. Ireland plans to introduce stricter rules covering nicotine products including vapes and nicotine pouches, with measures involving packaging, marketing and sales controls. The dispute highlights differences among EU member states between stronger public health protections and maintaining regulatory consistency within the bloc’s single market.
Jul.29