HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024

InnovationBusiness by 2FIRSTS
Dec.20.2023
HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024
HQD, a leading e-cigarette brand, showcased its latest product, a screen-display e-cigarette, at the VAPE CLUB SHOW 2023 in Russia.

During the VAPE CLUB SHOW 2023, a Russian e-cigarette exhibition held on December 16th and 17th, 2FIRSTS engaged in a conversation with Mark, the business manager responsible for the distribution of HQD in Russia. The purpose was to gain insights into the current status and future plans of HQD in the Russian market.

HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024
 HQD's new e-cigarette model with a built-in display screen | Image source: 2FIRSTS

 

HQD showcased multiple new products at the exhibition. One of these products, a screen-display e-cigarette, was introduced by Mark. This latest offering from HQD is expected to be officially released next year. It is worth noting that screen-display e-cigarettes are currently very popular in the Russian market.

 

HQD: Leading Sales of Pod-System in Russia, to Launch New Screen-Display Vape in 2024
HQD ULTIMA PRO is the best-selling product of HQD in Russia | Image source: 2FIRSTS

 

Mark, a spokesperson for HQD, recently commented on the company's successful products in the Russian market. According to Mark, HQD has a range of popular products, with the best-selling item being the "HQD ULTIMA PRO." This particular product boasts an impressive 10,000 puffs and offers a smoother smoking experience. Another notable product is the "HQD Click," which is a refillable device and ranks among the top three best-selling items in the HQD product line.

 

Regarding the e-cigarette market in Russia and the comprehensive e-cigarette regulation policy implemented in the country this year, Mark emphasizes that HQD has always been strictly abiding by the legal requirements. However, he points out that due to the existence of a considerable percentage of the "gray" market in Russia, not only does it violate the principles of fair competition, but it also negatively affects HQD's market share. Mark states that this is a problem commonly seen in the industry, but HQD remains optimistic about the future.

 

Mark further expressed that although the e-cigarette industry is currently facing a series of challenges, HQD firmly believes that, just like the alcohol industry once did, the e-cigarette industry will also experience improvement in the coming years. This is why HQD started the company's transformation and adaptation process even before the implementation of regulatory policies.

 

Finally, Mark shared HQD's plans for the Russian market next year. He emphasized that the main task of the coming year is to ensure that all partners' distribution networks can fully adapt to the new regulatory changes. This initiative aims to ensure HQD's sustained growth in the Russian market and create more opportunities for the future.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Haypp Report: Women Emerge as a Key Growth Driver in the UK Nicotine Pouch Market
Haypp Report: Women Emerge as a Key Growth Driver in the UK Nicotine Pouch Market
According to Haypp’s 2026 UK Nicotine Report, women are a key growth driver in the UK nicotine pouch market. Overall sales for Haypp and Northerner rose 60% year‑on‑year in 2025, but purchases by women surged 202%, versus 25% for men. Women’s share of consumers jumped from 22% to 40%. The report attributes this to discretion, perceived health benefits, and more gender‑neutral product positioning, suggesting future growth will come from a broader range of adult nicotine users.
Jul.01
Japan Health Ministry Cites Limited Evidence in Decision Not to Tighten Heated Tobacco Rules
Japan Health Ministry Cites Limited Evidence in Decision Not to Tighten Heated Tobacco Rules
Japan’s health ministry has proposed not tightening regulations on heated tobacco products to the same level as cigarettes as part of a review of passive smoking measures, with an expert panel broadly agreeing with the proposal, Jiji Press reported.
Jul.10
AIR Invests $20 Million in Greentank, Deepening Capital Ties Across the Vape Supply Chain
AIR Invests $20 Million in Greentank, Deepening Capital Ties Across the Vape Supply Chain
Nasdaq-listed AIR Global has invested $20 million in preferred shares of Canadian vaporization technology company Greentank, deepening a partnership established in 2023. AIR gains a board nomination right, access to new technologies, enhanced commercial terms and long-term supply assurances, while retaining an option to increase its stake. Greentank’s Quantum Chip platform powers Crown Switch and forms part of AIR’s planned U.S. PMTA dossier, linking capital investment more closely with product technology, regulatory evidence and supply-chain control.
Special Report
Jul.29
Product | Summo 150K Introduces Refillable Design With Up to 150,000 Puffs, Exploring a New High-Capacity Vape Format
Product | Summo 150K Introduces Refillable Design With Up to 150,000 Puffs, Exploring a New High-Capacity Vape Format
Summo has introduced the Summo 150K Refillable Disposable Vape, entering the ultra-high-puff vape segment with a claimed capacity of up to 150,000 puffs. The device combines a 40ml dual e-liquid system, transparent tank design, dual mesh coils and a 900mAh rechargeable battery, using a refillable structure to differentiate itself from conventional disposable vapes. The product appeared on overseas online retail channels including Vapesourcing and VapeBarTime between late June and early July 2026.
Jul.22
Malaysia Nicotine Vape Market Faces Legal Uncertainty Over Tax and Poisons List Ruling
Malaysia Nicotine Vape Market Faces Legal Uncertainty Over Tax and Poisons List Ruling
Malaysia’s Finance Minister Anwar Ibrahim said duties and taxes on nicotine-containing vape products will be determined in line with the Court of Appeal’s ruling on whether liquid or gel nicotine can be exempted from the Poisons List under the Poisons Act 1952, a case that could affect the legal basis for vape taxation, retail sales and future ban policy.
Jun.29
Senate Democrat Wyden Probes Trump Administration Vape Policy Shift, Seeks Records From HHS and Reynolds American
Senate Democrat Wyden Probes Trump Administration Vape Policy Shift, Seeks Records From HHS and Reynolds American
U.S. Senator Ron Wyden, the Democratic ranking member of the Senate Finance Committee, has launched an investigation into flavored vape policy changes and requested records from the Department of Health and Human Services (HHS), Reynolds American and Botanic Tonics. The investigation focuses on a timeline involving Reynolds American’s $5 million donation to MAGA Inc. in April 2026 and subsequent vape policy developments. Wyden said the review aims to examine potential links between political donations, corporate communications and government decisions. The investigation does not represent a finding of wrongdoing.
Innovation
Aug.07 by 2Firsts Perspectives