IEA's "Smokefree 2030 Plan" Encourages Low-Risk Alternatives to Cigarettes

Nov.03.2022
IEA's "Smokefree 2030 Plan" Encourages Low-Risk Alternatives to Cigarettes
A new report from IEA suggests using e-cigarettes and other safer alternatives to reduce smoking rates in the UK.

Prior to the parliamentary debate on the independent review of the Smoke-Free 2030 policy on November 3rd, the Institute of Economic Affairs (IEA) released an alternative strategy aimed at reducing smoking rates in the UK, called the "Smoke-Free 2030 Plan B.


This approach is in stark contrast to the recent Khan review, which suggested gradually phasing out the sale of cigarettes over time. The report's author, Christopher Snowdon, believes that as long as there is demand - with only 53% of UK smokers stating they want to quit - a ban on smoking will lead to black market activity, crime, and poverty without eradicating smoking.


Christopher Snowdon, as reported by tobaccoreporter.


A new plan to aid smoking cessation has been proposed, highlighting the success of electronic cigarettes and other safer alternatives. According to data from the IEA, in the UK, 9.3% of adults now use e-cigarettes, causing smoking rates to drop from 20% in 2012 to 14%. In the EU, where only 2% of adults use e-cigarettes, smoking rates declined by only 1% from 2014 to 2020. As of this year, 28% of smokers have never attempted to use e-cigarettes, so removing barriers to access low-risk nicotine alternatives is crucial.


The Head of Lifestyle Economics at the IEA, Christopher Snowdon, has advised the government to address widespread misinformation about the risks of e-cigarettes. Currently, 40% of smokers in the UK incorrectly believe that nicotine causes cancer. Furthermore, between 2014 and 2020, the proportion of smokers who incorrectly perceived e-cigarettes to be as dangerous or more dangerous than smoking increased from 36% to 53%. The conclusions drawn by the Royal College of Physicians suggest that the long-term risks of e-cigarette use are "unlikely to exceed 5% of those associated with smoking". The government should ensure that public health agencies promote the benefits of e-cigarettes relative to smoking.


Edward Snowden also suggested that the government should accept the freedom offered by Brexit to reform the Tobacco Products Directive (TPD). Article 20 of the TPD contains punitive regulations for e-cigarettes, covering everything from advertising to the size of refillable vape tanks. According to Snowden, reducing these burdensome regulations will remove significant barriers to entry.


Smokers can be encouraged to quit by reducing the burdensome regulations on alternative low-risk tobacco products such as heated tobacco and nicotine pouches. These products are subject to overly strict regulations, with snuff being banned in the UK.


According to the IEA, the UK has generally exercised wise regulation of e-cigarettes. However, the think tank believes that with more emphasis on promoting the switch to low-risk tobacco alternatives and relaxing relevant regulatory frameworks, smoking may truly become a thing of the past.


The government's plan to reduce smoking rates to 5% by 2030 is highly unlikely to be achieved without a significant shift towards low-risk alternatives, according to Snowden. Fortunately, there are more and more alternatives available. The government needs to create a regulatory environment that allows these alternatives to thrive and ensures that smokers are not misled by fake news. There are a number of simple, low-cost reforms that could help the government reach its health goals without persecuting smokers.


Statement:


This article is compiled from third-party information and is intended solely for industry exchange and learning purposes.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the truth or accuracy of the article's content. The translation of this article is only intended for industry communication and research purposes.


Due to limitations in translation proficiency, the translated article may not fully express the same meaning as the original text. Please refer to the original text for accuracy.


2FIRSTS maintains complete alignment with the Chinese government on all domestic, Hong Kong/Macau/Taiwan-related, and foreign-related statements and positions.


The compilation of information is the property of the original media and author. If there is any infringement, please contact us for deletion.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

PMI U.S. White Paper Calls for Greater Access to FDA-Authorized Smoke-Free Alternatives and Risk-Based Taxation
PMI U.S. White Paper Calls for Greater Access to FDA-Authorized Smoke-Free Alternatives and Risk-Based Taxation
PMI’s U.S. business released a white paper and cited a national online survey showing that 79.00% of Americans surveyed believe more should be done to reduce smoking-related harm. The paper calls on policymakers, public health authorities, and medical professionals to place cigarette smoking back at the center of public health priorities, and recommends broader access to FDA-authorized smoke-free alternatives, clearer nicotine risk communication, and risk-based taxation.
Apr.15 by 2FIRSTS.ai
Indonesian Health Ministry Says New Vape Rules Will Cover Age Limits, Advertising, and Product Standards
Indonesian Health Ministry Says New Vape Rules Will Cover Age Limits, Advertising, and Product Standards
Indonesia’s Ministry of Health is preparing to implement regulations on electronic cigarettes, as provided for in Government Regulation No. 28 of 2024. The ministry said e-cigarettes will be regulated under provisions equivalent to those applied to conventional cigarettes, including age restrictions, advertising controls, product content standards, pictorial health warnings, and bans on use in smoke-free areas.
Apr.16 by 2FIRSTS.ai
 Zyn Emerges as MAGA Cultural Symbol Amid FDA Policy Shift
Zyn Emerges as MAGA Cultural Symbol Amid FDA Policy Shift
According to The Wall Street Journal, nicotine pouch brand Zyn has rapidly gained popularity across the Trump administration and conservative political circles, including among U.S. Health Secretary Robert F. Kennedy Jr.
Business
May.20
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.
Special Report
May.22
WHO’s First Global Report on Nicotine Pouches: Harm Reduction Questions Remain Amid Global Regulatory Warning
WHO’s First Global Report on Nicotine Pouches: Harm Reduction Questions Remain Amid Global Regulatory Warning
Ahead of World No Tobacco Day 2026, WHO released its first global report on nicotine pouches, warning that rapid market growth, youth-oriented marketing and weak regulation are converging. 2Firsts views the report as an important warning, but not a complete risk assessment, with harm-reduction questions still unresolved.
Special Report
May.17
Thailand’s Bangkok Port Customs Reports E-Cigarette and Nitrous Oxide Seizure Worth More Than THB 27 Million
Thailand’s Bangkok Port Customs Reports E-Cigarette and Nitrous Oxide Seizure Worth More Than THB 27 Million
Bangkok Port Customs on April 28 announced the seizure of 52,000 complete e-cigarettes, 100 gallons of e-liquid and 126,226 canisters of nitrous oxide, with total economic damage exceeding THB 27 million, or about USD 831,178 based on an April 28 USD/THB rate of 32.484. The e-cigarette and e-liquid shipment was valued at THB 5.56 million, or about USD 171,161, while the nitrous oxide shipment was valued at THB 21.27 million, or about USD 654,784.
Apr.29 by 2FIRSTS.ai