IEA's "Smokefree 2030 Plan" Encourages Low-Risk Alternatives to Cigarettes

Nov.03.2022
IEA's "Smokefree 2030 Plan" Encourages Low-Risk Alternatives to Cigarettes
A new report from IEA suggests using e-cigarettes and other safer alternatives to reduce smoking rates in the UK.

Prior to the parliamentary debate on the independent review of the Smoke-Free 2030 policy on November 3rd, the Institute of Economic Affairs (IEA) released an alternative strategy aimed at reducing smoking rates in the UK, called the "Smoke-Free 2030 Plan B.


This approach is in stark contrast to the recent Khan review, which suggested gradually phasing out the sale of cigarettes over time. The report's author, Christopher Snowdon, believes that as long as there is demand - with only 53% of UK smokers stating they want to quit - a ban on smoking will lead to black market activity, crime, and poverty without eradicating smoking.


Christopher Snowdon, as reported by tobaccoreporter.


A new plan to aid smoking cessation has been proposed, highlighting the success of electronic cigarettes and other safer alternatives. According to data from the IEA, in the UK, 9.3% of adults now use e-cigarettes, causing smoking rates to drop from 20% in 2012 to 14%. In the EU, where only 2% of adults use e-cigarettes, smoking rates declined by only 1% from 2014 to 2020. As of this year, 28% of smokers have never attempted to use e-cigarettes, so removing barriers to access low-risk nicotine alternatives is crucial.


The Head of Lifestyle Economics at the IEA, Christopher Snowdon, has advised the government to address widespread misinformation about the risks of e-cigarettes. Currently, 40% of smokers in the UK incorrectly believe that nicotine causes cancer. Furthermore, between 2014 and 2020, the proportion of smokers who incorrectly perceived e-cigarettes to be as dangerous or more dangerous than smoking increased from 36% to 53%. The conclusions drawn by the Royal College of Physicians suggest that the long-term risks of e-cigarette use are "unlikely to exceed 5% of those associated with smoking". The government should ensure that public health agencies promote the benefits of e-cigarettes relative to smoking.


Edward Snowden also suggested that the government should accept the freedom offered by Brexit to reform the Tobacco Products Directive (TPD). Article 20 of the TPD contains punitive regulations for e-cigarettes, covering everything from advertising to the size of refillable vape tanks. According to Snowden, reducing these burdensome regulations will remove significant barriers to entry.


Smokers can be encouraged to quit by reducing the burdensome regulations on alternative low-risk tobacco products such as heated tobacco and nicotine pouches. These products are subject to overly strict regulations, with snuff being banned in the UK.


According to the IEA, the UK has generally exercised wise regulation of e-cigarettes. However, the think tank believes that with more emphasis on promoting the switch to low-risk tobacco alternatives and relaxing relevant regulatory frameworks, smoking may truly become a thing of the past.


The government's plan to reduce smoking rates to 5% by 2030 is highly unlikely to be achieved without a significant shift towards low-risk alternatives, according to Snowden. Fortunately, there are more and more alternatives available. The government needs to create a regulatory environment that allows these alternatives to thrive and ensures that smokers are not misled by fake news. There are a number of simple, low-cost reforms that could help the government reach its health goals without persecuting smokers.


Statement:


This article is compiled from third-party information and is intended solely for industry exchange and learning purposes.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the truth or accuracy of the article's content. The translation of this article is only intended for industry communication and research purposes.


Due to limitations in translation proficiency, the translated article may not fully express the same meaning as the original text. Please refer to the original text for accuracy.


2FIRSTS maintains complete alignment with the Chinese government on all domestic, Hong Kong/Macau/Taiwan-related, and foreign-related statements and positions.


The compilation of information is the property of the original media and author. If there is any infringement, please contact us for deletion.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Product | JT Refreshes Ploom CUBE Design and Expands Japan Retail Distribution, Targeting Younger Men and Female Users
Product | JT Refreshes Ploom CUBE Design and Expands Japan Retail Distribution, Targeting Younger Men and Female Users
Japan Tobacco (JT) launched a refreshed Ploom CUBE design in Japan on September 8, 2026, with broader convenience-store and tobacco-retail distribution planned from October 13. The updated device retains the existing Rounded Cube form and heating platform while replacing four previous body colors with Pebble White and Cobalt Black. JT is also introducing new Front Panels and Fabric Back Covers, although the new accessories are not compatible with the previous Ploom CUBE design. The company says the update is intended to broaden appeal among younger male and female users.
Sep.09
Italy and Greece Oppose Ireland’s Nicotine Product Bill, Raising EU Regulatory Concerns
Italy and Greece Oppose Ireland’s Nicotine Product Bill, Raising EU Regulatory Concerns
Italy and Greece have opposed Ireland’s proposed nicotine product regulations, arguing that the measures could affect EU market coordination and the free movement of products. Ireland plans to introduce stricter rules covering nicotine products including vapes and nicotine pouches, with measures involving packaging, marketing and sales controls. The dispute highlights differences among EU member states between stronger public health protections and maintaining regulatory consistency within the bloc’s single market.
Jul.29
Indiana’s Foreign-Made Vape Ban Takes Effect, Forcing Brands and Retailers to Adjust Supply Chains
Indiana’s Foreign-Made Vape Ban Takes Effect, Forcing Brands and Retailers to Adjust Supply Chains
A new Indiana law restricting the sale of foreign-made vape products has taken effect, requiring retailers to adjust inventory and sourcing practices. According to The Sun, WDRB and other reports, some local vape shops are reviewing product origins and supplier information to comply with the new requirements. The measure represents a broader shift in U.S. vape regulation, with oversight expanding beyond product authorization and sales rules toward manufacturing origin and supply-chain management.
Jul.24
South Korea Vape Strategies Diverge as BAT Reconsiders Exit and PMI Takes VEEV to About 14,000 Stores
South Korea Vape Strategies Diverge as BAT Reconsiders Exit and PMI Takes VEEV to About 14,000 Stores
BAT Rothmans says it previously considered exiting South Korea's vaping market because of competitive pressure from unregulated products, but is now reassessing conditions following changes to the country's nicotine regulatory framework. Vuse and other BAT vaping products remain available through existing distribution channels. The statement followed a South Korean media report that interpreted BAT's broader withdrawal from selected Vapour markets as a full exit from South Korea. Meanwhile, Philip Morris International launched VEEV inPRIME in the country in June and began expanding distribution to around 14,000 convenience stores and other retail channels in July. The contrasting moves highlight differing investment strategies as South Korea's regulated vaping market evolves.
Aug.14
Product | PMI Launches Airport-Exclusive IQOS Skylens Limited Edition, Expanding From Japan’s Narita to Travel Retail Markets in 13 Countries Summary
Product | PMI Launches Airport-Exclusive IQOS Skylens Limited Edition, Expanding From Japan’s Narita to Travel Retail Markets in 13 Countries Summary
Philip Morris International (PMI) has introduced the airport-exclusive limited-edition IQOS ILUMA i PRIME Skylens, the company’s first device created specifically for airport travel retail. Inspired by the world of flight and finished in metallic blue, Skylens debuted at Narita International Airport in Japan before expanding into selected airport duty-free and travel-retail channels across 13 countries in Europe, Asia, the Middle East and Africa. The product retains the existing IQOS ILUMA i PRIME platform, with differentiation centered on airport exclusivity, design and travel-retail execution rather than a new heating architecture.
PMI
Aug.19
As FDA Reshapes PMTA Reviews and ENDS Enforcement Priorities, CTP Acting Director Bret Koplow to Keynote NATO Event for a Retail Network of 66,000-Plus Stores
As FDA Reshapes PMTA Reviews and ENDS Enforcement Priorities, CTP Acting Director Bret Koplow to Keynote NATO Event for a Retail Network of 66,000-Plus Stores
Bret Koplow, acting director of the U.S. Food and Drug Administration's Center for Tobacco Products, will deliver a keynote and participate in a fireside chat at the National Association of Tobacco Outlets' Sept. 29-30 conference in Washington. His appearance comes months after the FDA moved to accelerate PMTA reviews and introduced a more differentiated enforcement policy for certain unauthorized ENDS and oral nicotine pouch products. The agency also plans a public list identifying manufacturers and products it does not currently intend to prioritize for enforcement under the May guidance. NATO says its membership includes more than 66,000 retail stores, making product-status transparency and enforcement boundaries directly relevant to the retail sector.
Aug.14