On October 20th, the IECIE Indonesia Jakarta Vape Expo was held at the Jakarta International Expo Center. The exhibition was expected to cover an area of 12,000 square meters, with an estimated 10,000 attendees and 300 participating businesses. 2FIRSTS served as the global media partner for IECIE and visited various brand booths to conduct follow-up interviews and exclusive media interviews.
Yooz, a brand that started laying its foundation in the Southeast Asian electronic cigarette market in 2019, has become the leading brand in the local market within six months. Its logo was prominently displayed at the IECIE exhibition, with the English phrase "WORLD'S NO.1 VAPE #" positioned below the brand name "RELX," highlighting its market position in the global electronic cigarette industry.
When speaking with staff members at Yooz, they revealed that the focus of their exhibit at the trade show was to recruit distributors, rather than showcase any new or disposable electronic cigarettes. Yooz's main product category remains pod vapes. It is worth noting that Yooz's local strategy includes a membership program, which rewards users with points that can be exchanged for pod-related gifts, thereby targeting potential customers.
To learn more about the IECIE Jakarta Vape Expo, please click on the featured image to access our dedicated topic page.
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