Imperial Brands chooses Blue Yonder for supply chain solution.

Tobacco giant Imperial Brands has selected Blue Yonder as its end-to-end supply chain solution provider.

In addition to other benefits, Blue Yonder's solution will provide Imperial with an integrated and interconnected view of their end-to-end supply chain planning process. This will include strategic scenario planning, demand forecasting, and supply chain and inventory optimization. Imperial will be able to evaluate and execute relevant planning strategies and make more accurate inventory decisions using prescriptive recommendations, thereby improving the customer experience.

As our industry continues to evolve, our company must also continue to evolve, and the supply chain is one of our core areas of transformation. Our strategy is to drive end-to-end supply chain integration in our planning, logistics, and retail businesses. To achieve this goal, we have chosen Blue Yonder as our supply chain solution provider," said Javier Huerta Brands, Chief Supply Chain Officer at Imperial, as quoted in a Blue Yonder press release.

Imperial has been seeking a supply chain solutions provider to lead and transform their business. We are proud to announce that they have chosen Blue Yonder to guide them on this journey," said Phillip Teschemacher, Vice President of Manufacturing for Europe, Middle East, and Africa at Blue Yonder.