India's ban on e-cigarettes and heated tobacco under scrutiny

Dec.08.2022
India's ban on e-cigarettes and heated tobacco under scrutiny
India bans e-cigarettes and heated tobacco products, but experts argue the policy is ineffective and harms consumers.

On December 2, 2019, the upper house of India's parliament approved a ban on e-cigarettes and heated tobacco products citing the World Health Organization's guidelines about the threat posed to young people.


Three years later, consumer advocates and experts in reducing tobacco harm state that the ban has been ineffective, as no safety checks or measures to combat the black market have been implemented, resulting in even greater harm.


According to public health expert and former director of the UK anti-smoking organization Action on Smoking and Health (ASH), Clive Bates, "From a large body of research, we know that electronic cigarettes are far less harmful than smoking and are replacing combustible tobacco. Therefore, allowing the sale of deadly cigarettes while banning electronic cigarettes is a ridiculous policy.


Bates presented information during a webinar organized by the Association of Vapers India (AVI), a non-profit consumer organization representing the interests of 270 million tobacco users in the country.


Jagannath Sarangapani, a member of the AVI that organized the event, said, "This ban has had a negative impact on over 100 million smokers in India, depriving them of their basic rights to health, choice, and a good life.


A web seminar titled "The Necessity of Developing Countries to Reduce Tobacco Harm" was held, with speakers and panel members from around the world, including Asia, Africa, and Latin America where 80% of tobacco users reside.


Every smoker is different and they need all available options to quit smoking. Taking away any one option would harm people and result in deaths," said Charles Gardner, Executive Director of INNCO, an organization made up of consumer groups from 37 countries, and former health commissioner at the U.S. embassy in India.


Peter Dator, of the Philippine consumer organization, stated that this decision could potentially reduce the country's smoking rate and could serve as a model for other developing countries. The regulation provides controlled access for adult smokers while also protecting minors. The law distinguishes between smoking and safer nicotine products.


Dr. Jasjit Ahluwalia, a public health scientist at Brown University in the United States, expressed regret about India's lack of safer nicotine alternatives. "Reducing harm is a well-established concept, but we have not accepted alternative products in tobacco control because we dislike the industry so much that we have forgotten about smokers," he said. Learning that India has banned nicotine alternatives and even research on alternative products, he feels upset. "This is tragic. Science should provide information for policy.


The main author of the "Global State of Tobacco Harm Reduction" report, Harry Shapiro, has raised doubts about the Indian government's justification for the "Protecting Youth" ban. According to Shapiro, "India's latest global youth tobacco survey data reveals that 7 million schoolchildren used cigarettes in the past 30 days, and 3,000 used e-cigarettes. Therefore, this ban is more about money and politics than public health.


Many speakers also emphasized the role played by organizations sponsored by the WHO and Bloomberg in promoting the ban of new nicotine products in developing countries. Joseph Magero, a former tobacco control advocate in Kenya, stated that the WHO's ideological approach had been unsuccessful.


History has shown us time and time again that prohibition does not work. Prohibiting alcohol has led to an illegal market. Banning these products not only fails to achieve public health goals, but instead pushes them into unregulated and uncontrollable black markets," he remarked.


Physicist and director of a consumer non-profit organization, Roberto Sussman, has expressed support for e-cigarette users in India, stating that their situation is similar to ours due to government agencies spreading misinformation about e-cigarettes. However, we must continue to push back, despite bans on sales, as there is a black market for these products and people know that e-cigarettes can be a safer alternative.


Nancy Loucas, Executive Director of CAPHRA (Coalition of Asia-Pacific Tobacco Harm Reduction Advocates), shared some positive views and said, "There is reason to be optimistic. The harm reduction movement has begun in the East and is moving westward.


Starting from New Zealand, the trend of lifting bans on e-cigarettes is spreading to the Philippines, Indonesia and Malaysia. These countries are now also studying regulatory frameworks, while Thailand is also discussing reversing its ban on e-cigarettes. However, India needs to become the litmus test for a more comprehensive global transformation. With time, we will arrive there.


2FIRSTS will continue to provide ongoing coverage of this topic, with additional updates available on the '2FIRSTSAPP'. Scan the QR code below to download the app.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

FRE and ALP Push Modern Oral to 48% of Q2 Sales as Turning Point Brands Changes CEO and Lowers Profit-Guidance Ceiling
FRE and ALP Push Modern Oral to 48% of Q2 Sales as Turning Point Brands Changes CEO and Lowers Profit-Guidance Ceiling
Turning Point Brands said Executive Chairman David E. Glazek will become CEO on October 1, replacing Graham Purdy, who is stepping down for personal reasons. The company narrowed its 2026 adjusted EBITDA outlook to $70 million-$80 million from $70 million-$90 million while maintaining Modern Oral gross sales guidance of $330 million-$350 million and net sales guidance of $260 million-$270 million. In the second quarter, Modern Oral net sales rose 128% to $68.4 million and accounted for 48% of company-wide net sales. Adjusted EBITDA fell 50% year over year. TPB shares closed about 10% lower on September 21.
Market
Sep.22 by 2Firsts Perspectives
UK ONS Data: Vaping Rate Among Women Aged 25–34 Reaches 18.3%, Compared With 14.4% for Men
UK ONS Data: Vaping Rate Among Women Aged 25–34 Reaches 18.3%, Compared With 14.4% for Men
The vaping rate among women aged 25 to 34 in Great Britain reached 18.3% in 2025, up from 13.7% in 2024 and 8.3% in 2020, according to data from the Office for National Statistics (ONS). The figure was the highest for this group since records began in 2014 and exceeded the 14.4% recorded among men of the same age. Adults aged 25 to 34 also overtook those aged 16 to 24 as the age group with the highest vaping prevalence. Overall, about 5.4 million adults in Great Britain used e-cigarettes in 2025, broadly unchanged from the previous year.
DATA
Oct.13
Australian Coalition Unveils Illicit Tobacco Plan With 80% Excise Cut and Legal, Taxed Vapes and Nicotine Pouches
Australian Coalition Unveils Illicit Tobacco Plan With 80% Excise Cut and Legal, Taxed Vapes and Nicotine Pouches
Australia’s Coalition has unveiled a national illicit-tobacco policy that would cut tobacco excise by 80% and create legal, regulated and taxed adult markets for vaping products and nicotine pouches if it wins government. The plan proposes an excise of A$0.50 per millilitre of e-liquid and A$0.025 per milligram of nicotine in pouches, alongside A$200 million in additional enforcement and a A$60 million three-year public-awareness campaign. The Coalition says the package would narrow the price advantage of illicit products and undermine organised crime, while Labor and public-health groups warn that dramatically cheaper cigarettes could reverse long-term declines in smoking.
Sep.03
IQOS Enters Kantar BrandZ Global Top 100 for First Time, Valued at $36.6 Billion and Ranked No. 74
IQOS Enters Kantar BrandZ Global Top 100 for First Time, Valued at $36.6 Billion and Ranked No. 74
Philip Morris International’s IQOS has entered the Kantar BrandZ Top 100 Most Valuable Global Brands for the first time, ranking No. 74 with a brand value of $36.634 billion and becoming one of only three newcomers to the 2026 ranking. Kantar said the combined value of the Global Top 100 reached $13.1 trillion, up 22% year on year, while the threshold for entry rose to a record high. PMI says IQOS has more than 35 million users worldwide and surpassed $10 billion in annual net revenues within a decade of launch.
Sep.03
Special Report|CrossBar's High-Puff Vapes Draw Attention on Pennsylvania's 163-Product Directory as Link Between Earlier 1.3mL PMTA Filings and New 13mL Products Remains Unclear
Special Report|CrossBar's High-Puff Vapes Draw Attention on Pennsylvania's 163-Product Directory as Link Between Earlier 1.3mL PMTA Filings and New 13mL Products Remains Unclear
Pennsylvania began enforcing its electronic nicotine delivery system directory restrictions on October 19, 2026. Among 163 product listings recorded before enforcement, four CrossBar 20K disposables stood out with 13mL capacity, advertised puff counts of up to 20,000 and a flattened design distinct from conventional pod systems and compact disposables. Historical records identify earlier 1.3mL CrossBar products associated with Romo LLC, while newer 13mL products appeared in several state directories beginning in 2025 under entities including Blue Nine LLC. PMTA compliance expert Mr. K identified amendments and application ownership transfers as possible regulatory mechanisms, although neither has been confirmed in this case. Separately, Reynolds' $7.5 million acquisition of 16 PACHA products and related assets illustrates the commercial value of products linked to historic PMTA submissions.
Special Report
Oct.22
JTI Proposes 25-Cent Irish Cigarette Tax Increase, Says It Could Raise €45 Million
JTI Proposes 25-Cent Irish Cigarette Tax Increase, Says It Could Raise €45 Million
Japan Tobacco International's Irish business has proposed a €0.25 tax increase on a pack of 20 cigarettes in its pre-Budget 2027 submission, below the €0.50-or-more increases typically imposed in recent Irish budgets. JTI says the proposal could generate around €45 million in additional Exchequer revenue while limiting further movement toward illicit and non-Irish-tax-paid tobacco. Revenue's existing estimate for a comparable €0.25 increase, including pro-rata rises on other tobacco products, is about €18 million for a full year.
JTI
Sep.18 by 2Firsts Perspectives