Indonesian Actor Raffi Ahmad Enters E-Cigarette Industry with "NIXX"

Business by 2FIRSTS.ai
May.27.2024
Indonesian Actor Raffi Ahmad Enters E-Cigarette Industry with "NIXX"
Indonesian actor Raffi Ahmad ventures into the e-cigarette industry, targeting young consumers with his brand "NIXX".

According to a report by ERA.id on May 26, Indonesian actor Raffi Ahmad has decided to enter the e-cigarette industry.

 

During the meeting at the Jakarta International Expo Center, he stated that he observed the trends and lifestyles of young people.

 

I want to make e-cigarettes a modern lifestyle choice for young people.

 

Its e-cigarette series, named "NIXX," was created with direct involvement from Lafi throughout the development process until its release. He believes that the e-cigarette industry offers vast opportunities for cross-industry collaborations. One significant area of collaboration that he sees is the fusion of e-cigarettes with the fashion industry.

 

In my opinion, in the future, e-cigarettes can be combined with fashion, which is an innovation that can increase young people's confidence.

 

In addition, Laffy and Boedy from Jakarta Vapor Shop have teamed up to launch a business. Currently, "NIXX" e-cigarette has introduced seven styles.

 

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