According to a report by ERA.id on May 26, Indonesian actor Raffi Ahmad has decided to enter the e-cigarette industry.
During the meeting at the Jakarta International Expo Center, he stated that he observed the trends and lifestyles of young people.
I want to make e-cigarettes a modern lifestyle choice for young people.
Its e-cigarette series, named "NIXX," was created with direct involvement from Lafi throughout the development process until its release. He believes that the e-cigarette industry offers vast opportunities for cross-industry collaborations. One significant area of collaboration that he sees is the fusion of e-cigarettes with the fashion industry.
In my opinion, in the future, e-cigarettes can be combined with fashion, which is an innovation that can increase young people's confidence.
In addition, Laffy and Boedy from Jakarta Vapor Shop have teamed up to launch a business. Currently, "NIXX" e-cigarette has introduced seven styles.
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