On April 5th, the 2FIRSTS London news center conducted a street interview in London, randomly interviewing 20 electronic cigarette users to gain insight into their preferences and habits as UK consumers of e-cigarettes.
Jason from the London News Center is conducting street interviews | Source: 2FIRSTS
When it comes to taste preferences, most of the respondents prefer flavors such as red apples, strawberries, kiwis, grapes, and pineapples. All in all, fruit flavors are the most popular. Some users mentioned that they like brands with a wide variety of flavors, such as ELFBAR, Lost Mary, and ELUX.
When asked about their opinion on the incident of excessive nicotine levels in e-cigarettes, most interviewees stated that they were not aware of the issue. Some users, upon learning about the matter, expressed concern about the safety of the e-cigarettes with high nicotine levels. However, they were also happy about the increase in the number of flavors available for e-cigarettes.
Jason from London News Centre is doing street interviews | Image Source: 2FIRSTS
Most of the interviewees stated that they usually purchase electronic cigarettes from convenience stores, newsstands, or friends. According to previous reports, some retail store owners stated that supermarkets removing products exceeding the standard of e-cigarette oil resulted in a significant increase in sales for e-cigarette related retail stores.
It is reported that after the incident of excessive nicotine levels in e-cigarette liquid, many large supermarkets and specialty shops have removed several disposable e-cigarette brands such as ELFBAR and Lost Mary. They are now primarily selling disposable products from major tobacco companies, such as VUSE and Blu.
However, during the 2FIRSTS street survey, only two respondents stated that they were familiar with VUSE, and all respondents confirmed that they had not seen Blu.
It is worth noting that even in the UK market where disposable products are prevalent, some users expressed in interviews that they prefer refillable products over disposable e-cigarettes because the former offers more control and customization options. Others have also expressed preference for buying their own e-liquids to fill their vape pens, with brands such as Vape 88 being popular choices.
Street Interviews Reveal Vaping Market Trends and Preferences in the UK and Beyond.
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