2Firsts, September 19, 2025, Dortmund, Germany — InterTabac 2025 runs from September 18 to 20. During the show, 2Firsts toured the halls to track new releases and industry moves, bringing first-hand updates and trend insights across the novel-nicotine space.
On site, 2Firsts observed an explosive increase in nicotine pouch brands, with Hall 6 effectively serving as a dedicated hub for the category.
The hall gathered numerous European brands, particularly from Sweden, Denmark, and Norway, alongside players from the UK and India, underscoring the internationally competitive landscape for nicotine pouches.
A representative from a Belarusian brand told 2Firsts that Russia, Belarus, and neighboring markets demand notably higher nicotine levels than many other regions; their own lines start at 15 mg and go up to 60 mg—a higher baseline compared with ZYN’s 3 mg offerings. Products claiming up to 150 mg nicotine were even spotted at the show.
Beyond nicotine pouches, some companies introduced caffeine/energy pouches, CBD oral pouches, and nicotine oral dissolvable films to extend pouch-style portfolios and meet diverse consumer needs. Notably, even brands not from Sweden often highlighted “Swedish manufacturing” in their marketing materials.
At the same time, nicotine manufacturers and OEMs were out in force. Some suppliers demonstrated production processes live and offered corresponding ODM brand-customization services.
Several OEM exhibitors prioritized white-label solutions, offering customized production for nicotine pouches and energy pouches, support for custom-mold tins and label design, with starting prices around €1.00 and lead times as fast as 38 days.
For more on-the-ground coverage, visit the 2Firsts InterTabac Special Section.
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