[Interview] ICCPP Group: “Five Sense” Vaporization Technology, The Lifeline is Innovation

 Just like the story "other family’s child", ICCPP is the gifted student who has never been partial to subjects, and had handed over full marks all the way on the road of enterprise development. Where does ICCPP’s strong strength come from? What's special about the philosophy of ICCPP’s operators? 2FIRSTS interviewed Jane Lu, the Brand Director of ICCPP Group to reveal the answer.

Bringing a Multi-Dimensional Experience to the "Five Senses"

In 2014, ICCPP founder Zhao Guanyun, founded ICCPP Technology Co., Ltd. in Shenzhen, focusing on the development of electronic vaporization chips. In 2017, through in-depth market research, the founder team of ICCPP realized that only self-operated brands can get closer to users and better meet customer needs. In that year, the founder team established its own brand, and successfully entered the international market.

The transformation of the company is a major event. Of course, it has experienced doubts, but the founder team has a firm strategic direction of its own brand, and started ICCPP’s new story on path.

ICCPP brand director, Jane Lu, interprets their products with a unique perspective. She said: "Many people will not see it as high-tech, but as the opposite. Electronic vaporization uses the 'five senses' (taste, vision, hearing, smell, touch) as the starting point to bring consumers a multi-dimensional product experience. The design and development of a product contains cutting-edge technologies in different fields such as basic materials, electronic chips, and life sciences. Consumer may not see it, but technology is in every fiber and process.”

ICCPP’s "customer-centered" business philosophy, as well as its comprehensive layout in technological innovation, product development, intelligent manufacturing, and independent brand management, are the key factors to maintaining their high growth. Jane Lu said: "Every company that makes products and serves users down-to-earth will have a place to stand. Only in this way can our doubts be cleared, and our future gradually become brighter."

Eight years after its establishment, ICCPP products have been sold in more than 70 countries and regions around the world. The group has 6 branches each in United States, Canada, Germany, the United Kingdom, France, and Indonesia. At present, it has formed a global headcount of more than 6,000 people, and has an independent R&D team of more than 500 people, including more than ten doctors. They have the basic pre-research capabilities with 4 research institutes. Their operations network stretch over 7 major branches and 6 manufacturing centers. Recently, a scientific paper by ICCPP was also published in the Journal of Advanced Research in Fluid Mechanics and Thermal Sciences.

Innovation is the Lifeline

In 2017, ICCPP created the ignition speed record of 0.0025 second suction at that time with their innovative R&D. Later, each generation of their products had distinctive highlights, and directly or indirectly led the innovation and change of the industry. In this regard, ICCPP’s founder team once said modestly: "Innovation is not simply the product of competition, but the inevitable result of the positive development of the industry."

In 2020, ICCPP developed into a TOP tier enterprise in the industry. In the past few years, ICCPP had closely carried out innovative materials research in cooperation with many well-known domestic universities. They built a forward-looking R&D system integrating production, learning and research, and built a global compliance team as well as four major research institutions at crazy speeds. Presently, ICCPP has applied for more than 1,000 patents in total and now has the capabilities of the whole industry chain structure.

Product innovation has always been the lifeline of ICCPP Technology. Jane Lu introduced: "We built the world's fastest ignition equipment and introduced 'second suction' to the industry as a key indicator. We pioneered a common standard interface for products, redefining the industry's interface manufacturing standards. We developed Gene Tree micro-crystalline Ceramic core, with 0 friction and 0 dust to satisfy users' pure suction experience." ICCPP ultimate goal is to realize "vaporization core standardization, vaporization interface standardization, and vapor equipment integration". As one of the leaders in the field of vapor technology and new material technology, ICCPP will continue to deepen the field of electronic vapor technology in the future, and continue to play a benchmarking role in the industry.