On June 3rd at 10:00 AM local time in Madrid (16:00 Beijing time), the Vapexpo Spain, an e-cigarette exhibition, officially opened its doors at the Crystal Exhibition Center (Pabellón de Cristal) in Madrid, Spain.
During the exhibition, the team from 2Firsts interviewed Juan, the representative of Olé, a popular disposable e-cigarette brand in the Spanish market. Juan revealed that Olé is an e-cigarette brand from the United States that entered the Spanish market last year and quickly became one of the most popular e-cigarette products in the country.
According to Juan, the most popular product from Olé is the Olé Pocket. He mentioned that although the e-cigarette market in Spain is not large, nicotine-free products are highly sought after. 2Firsts learned that brands like Lost Mary, ELFBAR, and WAKA in the Spanish market mostly offer nicotine-free options.
It is worth noting that Juan also stated that e-cigarette regulations in Spain are expected to become stricter, and e-cigarettes may be included in the tobacco regulatory system within the next two years. As a result, Olé is currently focusing on distributing its products in tobacco shops, but will not give up other sales channels such as grocers and convenience stores.
During our research in the Madrid market, 2FIRSTS discovered a decline in the number of dedicated e-cigarette stores, while the number of tobacco shops in the area overwhelmingly exceeded that of e-cigarette stores.
2Firsts will continue to report on the latest updates from the exhibition, so stay tuned.
Background:
On May 15th, "Two Up" announced a media partnership with VAPEXPO SPAIN, aiming to promote the development and exchange of the global e-cigarette industry.
As the largest and most important vaping industry exhibition in Spain, Vapexpo Spain brings together e-cigarette manufacturers, suppliers, retailers, and industry experts from around the world. "Two Up" is a global vaping technology media and think tank, focusing on global vaping market trends and development hot topics, committed to facilitating information exchange in the global e-cigarette industry, and using its media influence to support the development of the global vaping industry.
