Interview with NICTON Founder on Russian Flavor Ban

Apr.14.2023
Interview with NICTON Founder on Russian Flavor Ban
Russian e-cigarette producer CEO Andrey Chervov discusses the recent flavor ban, stating it may be a positive change for the industry.

On April 13th, 2FIRSTS Moscow news center interviewed Andrey Chervov, founder of the Russian nicotine production company NICTON, regarding the "Russian ban on flavor additives" issue.


NICTON is a leading manufacturer and distributor of tobacco products in Russia, producing brands such as cigarettes and chewing tobacco. In 2019, NICTON captured 80% of the market share in the nicotine industry in Russia.


The CEO of NICTON, Andrei Chervov (pictured left), met with the Vice President of 2FIRSTS in Russia, Xu Minghao (pictured right). The photo was sourced from the 2FIRSTS Moscow news center.


Currently, Russia is the fourth largest market for electronic cigarettes worldwide and is also a key destination for Chinese e-cigarette manufacturers looking to expand abroad. Andrei has observed the performance of the Russian market in recent years and found that "the e-cigarette market in Russia is growing rapidly, and consumer demand is consistently high.


He hopes to utilize his existing sales network resources to exclusively represent well-known brands or create new e-cigarette brands in order to seize the market.


In response to the "ban on seasoning additives" incident, 2FIRSTS sought Andre's opinion. He stated that he cannot speak on behalf of the government, but regarding the ban itself...


He believes that,


There is some room for regulation because the implementation of regulations and market transformation is a gradual process that requires a lot of related laws and management systems.


The only thing that can currently be certain is that the trend towards regulatory compliance in the e-cigarette market is irreversible.


At the same time, he believes that the "e-cigarette regulation" in Russia, while unable to determine its future direction, is not bad news for the company. He said, "This is good news, as the government has the authority to monitor and list the relevant ingredient lists.


Regarding the list of ingredients, he stated that he, like everyone else, knows nothing about the contents. "There may be some seasonings that are not allowed to be sold added tomorrow, but currently, no one knows when the list will be released.


He told 2FIRSTS that companies can prepare for electronic cigarette regulations. The government is currently taking a strict regulatory approach, but it is unlikely that they will completely ban them in the near future as this goes against their initial intentions.


Currently, the government aims to regulate the market gradually and turn it into a state that can be monitored by the authorities, rather than strictly banning it altogether. The focus of this regulation is geared towards prohibiting the sale of e-cigarettes to minors, rather than specifically targeting adult consumers.


Andrei believes that the "electronic cigarette regulation policies" will not affect his nicotine company as a manufacturer, as he sees no difference whether customers buy from small shops or supermarkets. The market for nicotine consumption ranges from small vendors to regular electronic cigarette stores or tobacco shops, and even to large supermarkets. This helps to make the tobacco and alcohol industry more legal, as these large supermarkets are subject to strict regulations, including their channels.


For me, strengthening regulations is a good thing.


2FIRSTS will continue to follow the story of Russia's "flavoring ban" and provide further updates. Stay tuned for more coverage.


Article: Update on the Ban on Flavored E-cigarettes in Russia and Expert Analysis (Click on the image below to jump to the article)


Expert Series Analysis:


Expert Analysis 1: Russian Flavor Ban Includes All E-Cigarette Products, Specific Additive Standards Await Disclosure.


Expert interpretation 2: Russia sets minimum retail price for electronic cigarettes to reduce demand for nicotine products.


Expert Analysis 3: Russia Proposes Online Ban and Offline Display Ban on Electronic Cigarettes, Effective June 1st.


Further reading:


Russian nicotine product manufacturers must apply for a license as the bill passed its first reading.


In one day, the ban on Russsian-style speech underwent three readings as outlined in the timeline and background of the legislation.


On September 1st, a ban on flavorings in e-cigarettes in Russia will come into effect. The full proposal is attached. On April 11th, Russia will hold its first discussion on a proposal to ban flavored e-cigarettes.


Russia proposes maximum fine of 500,000 rubles for selling e-cigarettes to minors.


What is the progress of the taste ban in Russia's legislative process? Here is an overview.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

BAT’s Velo Study Finds 61% of Nicotine Users Feel More Comfortable Expressing Themselves When Others Do the Same
BAT’s Velo Study Finds 61% of Nicotine Users Feel More Comfortable Expressing Themselves When Others Do the Same
British American Tobacco’s (BAT) nicotine pouch brand Velo has released a global consumer study and launched its “Echoes of Tomorrowland” campaign with electronic music festival brand Tomorrowland. The research surveyed 2,009 nicotine users across the UK, Spain, Pakistan, Poland and Austria. Velo said 61% of respondents feel more comfortable expressing themselves when they see others doing the same, while 39% said building meaningful connections becomes harder with age. The campaign reflects how nicotine pouch brands are increasingly using music, communities and lifestyle marketing to build consumer engagement.
Aug.10
Altria’s USSTC Starts $250 Million Kentucky Expansion, Adding More Than 200 Jobs
Altria’s USSTC Starts $250 Million Kentucky Expansion, Adding More Than 200 Jobs
U.S. Smokeless Tobacco Company, an Altria Group company, has broken ground on an approximately $250 million manufacturing expansion in Hopkinsville, Kentucky. The roughly 270,000-square-foot facility is expected to create more than 200 jobs and absorb processing, manufacturing and packaging operations currently split between Hopkinsville and Nashville, Tennessee. USSTC previously said production at its Nashville facility is expected to wind down by early 2028. The project forms part of Altria’s broader effort to modernize and consolidate its U.S. smokeless tobacco manufacturing network.
Sep.10
Special Report | Altria Subsidiaries Sue FDA to Vacate 2021 PMTA Rule as Agency Moves to Speed Reviews
Special Report | Altria Subsidiaries Sue FDA to Vacate 2021 PMTA Rule as Agency Moves to Speed Reviews
2Firsts reviewed the original federal court complaint filed by Altria subsidiaries Helix Innovations and NJOY on Sept. 2 challenging FDA’s 2021 PMTA rule. The lawsuit questions whether FDA’s review process complies with the Tobacco Control Act’s 180-day timeline, even as the agency moves to accelerate PMTA reviews and issues more marketing orders. Drawing on the complaint, FDA records, government audits and recent court rulings, 2Firsts examines the legal arguments, supporting evidence and potential implications for the U.S. tobacco review system.
Regulations
Sep.03
Australia’s One Nation Proposes 75% Tobacco Tax Cut, Says Lower Prices Could Hit Illicit Market
Australia’s One Nation Proposes 75% Tobacco Tax Cut, Says Lower Prices Could Hit Illicit Market
Australia’s One Nation party has proposed cutting tobacco excise by 75%, arguing that lower legal cigarette prices could narrow the gap with illicit tobacco and reduce demand for black-market products. The proposal comes as Australia continues expanding enforcement against illicit tobacco supply chains through border controls, retail inspections and organised-crime investigations. Supporters argue high taxes have contributed to illicit-market growth, while opponents warn that lower tobacco prices could undermine public-health goals. The proposal is a party policy position and has not been adopted by the Australian government.
Aug.18
How Many Nicotine Pouch Factories Does Europe Need? 2Firsts Interviews AIRSCREAM on the OEM Market
How Many Nicotine Pouch Factories Does Europe Need? 2Firsts Interviews AIRSCREAM on the OEM Market
At InterTabac 2026, nicotine pouch growth was visible not only in brands but across equipment, raw materials and OEM manufacturing. 2Firsts interviewed AIRSCREAM commercial head Steve Moore on how many pouch factories Europe may ultimately need and where manufacturers can differentiate, from formulation and flavour to pouch materials, production consistency and customer service. The category continues to expand, but questions remain over future capacity, consolidation and the long-term structure of the supply chain.
Sep.18
French Anti-Tobacco Group Questions PMI’s IQOS “Curiosity” Campaign Over Potential Youth Appeal
French Anti-Tobacco Group Questions PMI’s IQOS “Curiosity” Campaign Over Potential Youth Appeal
According to French anti-tobacco group Générations Sans Tabac, Philip Morris International’s (PMI) IQOS “Curiosity” campaign has drawn attention from public health advocates. The group argues that the campaign uses themes including curiosity, exploration and lifestyle branding that could increase interest among younger audiences. PMI has positioned IQOS as a key part of its smoke-free product strategy, while France maintains strict restrictions on tobacco and nicotine product marketing. The debate highlights ongoing tensions between heated tobacco branding strategies and public health concerns in Europe.
Jul.24