[Interview] Zuo Quan talks about the development of ALD Group: Taking compliance as the cornerstone, sticking to the innovative development strategy

On June 15, 2022, the "2022 6th E-Cigarette Industry Standard and Compliance Conference and the E-Cigarette Export Trade Development Conference" hosted by the ECCC was held in Shenzhen Baoan, JW Marriott Hotel. During the conference, 2FIRSTS was able to interview Zuo Quan and he described the company's initial start: "Before the company was founded, it had already accumulated a lot of experience in the field of electronic cigarettes, and also some customer resources at home and abroad. The establishment of the company can be regarded as a natural process driven by the market."

A foundation in experience and customer resources, market-driven, and natural path- these keywords may be difficult to think of as the reason for the establishment of a business. The director and co-founder of ALD Group proudly terms them "Versailles".

On June 15, 2022, the "2022 6th E-Cigarette Industry Standard and Compliance Conference and the E-Cigarette Export Trade Development Conference" hosted by the ECCC was held in Shenzhen Baoan, JW Marriott Hotel. During the conference, 2FIRSTS was able to interview Zuo Quan and he described the company's initial start: "Before the company was founded, it had already accumulated a lot of experience in the field of electronic cigarettes, and also some customer resources at home and abroad. The establishment of the company can be regarded as a natural process driven by the market."

Technology is the Primary Productive Forces

ALD Group is located in Bao'an District, Shenzhen. It is a vaporization technology company specializing in the manufacturing of electronic products. Since the establishment of the company in 2009, it has been more than 12 years since the company entered the trade. The company has always adhered to the development principle of "technology is the primary productive force". During the interview, we learned that in order to improve the production level and R&D capability of the company, ALD has established a close R&D cooperation relationship with domestic universities. They include the establishment of a research center with the School of Chemical Engineering of Sun Yat-Sen University

Zuo Quan said: "The company currently has a strong R&D and business development team. We also have deep accumulation in advanced intelligence and automation manufacturing capabilities. The R&D cooperation with various domestic universities is mainly in safety compliance, environmental protection materials, and user experience. These aspects are important to help the healthy development of the company. It also helps the strategic development direction of the entire company.”

Facing the Challenge Head on, Compliance is the Cornerstone

Although the development of ALD Group is "successful", it was not "smooth". As an emerging industry, in the process of internationalization facing some regions with unclear regulations, the product export still faces huge policy barriers.

With the vigorous development of the e-cigarette industry in recent years, many newcomers have been pouring in, bringing new vitality to the market, but also causing negative phenomenon such as infringement of intellectual property rights and price wars. "This is very harmful to enterprises as well as the entire industry. Due to the relatively short development time of the industry, the market also has large fluctuations." Zuo Quan said.

At this conference, Zuo Quan, emphasized in an exclusive interview with reporters that no matter how much the market fluctuates, ALD Group will face difficulties with a positive attitude. Talking about the core point of future development, he affirmed: "The company has always stuck to the focus of innovation in face of future development. Before that, compliance is of course the foundation of everything."