Japan Tobacco Halts Ploom TECH to Replace with "with" Brand
Japan Tobacco International (JT) recently announced the discontinuation of its Ploom Tech series, a line of heat-not-burn devices. JT plans to introduce a new brand called "with". To shed light on the reasons behind this decision and provide more details about the new product, 2FIRSTS interviewed Kana Miyauchi, the spokesperson for JT's media and investor relations division.
The following is the original transcript of the interview:
2FIRSTS: What was the reason behind the decision to discontinue the Ploom TECH, Ploom TECH +, and Ploom TECH + with?
Kana: We have reviewed the category lineup following the launch of the new device "with 2" in the Summer 2023. As a result, we have decided to discontinue Ploom TECH, Ploom TECH + and Ploom TECH + with. “with 2”is the "successor" generation to the Infused tobacco device Ploom TECH + series, and has inherited the technical features of the series.
2FIRSTS: Can you give us some description of the new brand "with" and what upgrades may it have over Ploom TECH?
Kana: The development of “with 2”has been conducted based on feedback from Ploom TECH and Ploom TECH + series consumers. We believe that Ploom TECH users will also be satisfied with the new product. More details will be announced in summer 2023.
2FIRSTS: What countries will be first to receive the launch of "with" and "with 2"?
Kana: Ploom TECH, Ploom TECH + and Ploom TECH + with are infused tobaccos devices sold only in Japan. “with2”will also be sold in Japan under the “with”brand.
2FIRSTS: Can we have a look of pictures or promotional materials of "with" and "with 2"?
Kana: We'll announce more details about “with 2”in the summer 2023 and will be able to provide you with photos and other information at that time.
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