IQOS 10th Anniversary Limited Edition Packaging by PMJ

PMI by 2FIRSTS.ai

Jul.02.2024

IQOS 10th Anniversary Limited Edition Packaging by PMJ

Philip Morris Japan (PMJ) launched special edition "IQOS ILUMA i" and "IQOS ILUMA" with 12 unique pods "TEREA" to celebrate IQOS' 10th anniversary in Japan.

According to PR Times on July 2nd, Philip Morris Japan (PMJ) recently announced the launch of the limited edition "IQOS 10th Anniversary Special Packaging" in Japan to celebrate the 10th anniversary of IQOS in Japan. The special packaging includes 12 exclusive pods "TEREA" for the heated tobacco products "IQOS ILUMA i" and "IQOS ILUMA".

This limited edition packaging will be available for purchase starting July 3rd, exclusively at IQOS online store, 7 IQOS specialty stores nationwide, and select duty-free stores in airports.

Furthermore, starting from July 8th, a total of 12 IQOS stores (including some Yamada Denki and Beikelong appliance stores), IQOS counters (including some stores in the Don Quixote series), major convenience stores nationwide, and some tobacco specialty shops will gradually release products in two stages. Five pods will be available on the 8th, and seven pods will be available on the 15th. Starting from July 17th, the products will also be available for purchase on IQOS' official LINE account.

As a special limited edition product in Japan, the "IQOS 10th Anniversary Limited Packaging" was completed in collaboration with calligraphy artist Maaya Wakasugi. In addition, the packaging also contains a heartwarming card conveying a message commemorating the 10th anniversary of IQOS.

References:

[1] IQOS ILUMA i（イルマアイ）およびIQOS ILUMA（イルマ）専用たばこスティック「TEREA (テリア)」より「IQOS 10周年限定パッケージ」を2024年7月3日（水）より順次発売

Also Read:

[1] PMI and PMJ Receive "Top Employer" Certification

[2] Celebrating IQOS 10th Anniversary: Launch of "IQOS Together X

#Asia #Japan #Products #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | Magnetic-attach design + mini display: FASTA’s new product goes on sale in the U.S., priced around $16

FASTA’s 40K Kit hits U.S. retailers: magnetic prefilled pods + reusable battery, mini display, two power levels; rated 20 mL/40,000 puffs/50 mg; some listings at $15.99.

Oct.15 by 2FIRSTS.ai

Malaysia Collected US$50.07 million in Vape Tax Since April 2023

Malaysia collected RM209.5 million(US$50.07 million) in excise duty on nicotine-containing vape liquids and gels from April 2023 to August 2025, according to Finance Ministry data. However, Health Minister Dr Dzulkefly Ahmad said RM223.5 million was spent treating EVALI patients in the past year alone, exceeding the tax revenue.

Nov.06 by 2FIRSTS.ai

Samsung's battery explosion case proceeds as court finds manufacturer maintained “sufficient contacts” with the state

The Minnesota Court of Appeals has ruled that Samsung SDI Co., Ltd., a South Korean battery manufacturer, is subject to Minnesota jurisdiction in a product-liability case involving a vape battery explosion. The court found the company had “sufficient minimum contacts” with the state through extensive business activity.

Oct.20 by 2FIRSTS.ai

Ireland Taoiseach Calls for Phasing Out Vapes as Cabinet Considers Ban on Single-Use Devices

Taoiseach Micheál Martin said Ireland should work toward eliminating the use of vapes over time, as the Cabinet meets to consider the Public Health (Single-Use Vapes) Bill 2025, proposed by Health Minister Jennifer Carroll MacNeill. The bill would ban the retail sale of single-use vapes six months after it becomes law.