According to PR Times on July 2nd, Philip Morris Japan (PMJ) recently announced the launch of the limited edition "IQOS 10th Anniversary Special Packaging" in Japan to celebrate the 10th anniversary of IQOS in Japan. The special packaging includes 12 exclusive pods "TEREA" for the heated tobacco products "IQOS ILUMA i" and "IQOS ILUMA".
This limited edition packaging will be available for purchase starting July 3rd, exclusively at IQOS online store, 7 IQOS specialty stores nationwide, and select duty-free stores in airports.
Furthermore, starting from July 8th, a total of 12 IQOS stores (including some Yamada Denki and Beikelong appliance stores), IQOS counters (including some stores in the Don Quixote series), major convenience stores nationwide, and some tobacco specialty shops will gradually release products in two stages. Five pods will be available on the 8th, and seven pods will be available on the 15th. Starting from July 17th, the products will also be available for purchase on IQOS' official LINE account.
As a special limited edition product in Japan, the "IQOS 10th Anniversary Limited Packaging" was completed in collaboration with calligraphy artist Maaya Wakasugi. In addition, the packaging also contains a heartwarming card conveying a message commemorating the 10th anniversary of IQOS.
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