Celebrating IQOS 10th Anniversary: Launch of "IQOS Together X

PMI by 2FIRSTS.ai
May.22.2024
Celebrating IQOS 10th Anniversary: Launch of "IQOS Together X
Philip Morris Japan (PMJ) launches "IQOS Together X" interactive platform on May 22 to encourage smokers to switch to heated tobacco.

According to PR Times on May 22, Philip Morris Japan (PMJ) will launch a user interaction platform called "IQOS Together X" starting on May 22 to celebrate the 10th anniversary of the IQOS product and accelerate the transition to a "smoke-free society." The platform aims to encourage smokers over the age of 20 to switch from traditional cigarettes to heated tobacco products.

 

According to reports, this platform will not only cater to users who have switched from cigarettes to IQOS, but also serve those over 20 years old who plan to continue smoking, offering a variety of themed events.

 

The special website "IQOS Together X" will be launched at noon on May 22nd.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

U.S. State of Delaware Advances Tobacco Tax Hike Bill, New Rates Could Take Effect in September
U.S. State of Delaware Advances Tobacco Tax Hike Bill, New Rates Could Take Effect in September
Lawmakers in the U.S. state of Delaware have introduced a bill proposing a $1.50 increase in the tax on each pack of cigarettes and raising the tax rate on other tobacco products from 30% to 45%. The measure aims to boost state revenue and curb tobacco use, particularly among youth.
Jun.10 by 2FIRSTS.ai
UK Nicotine Company Chill Brands Posts £164,000 Half-Year Revenue, Shuts U.S. Subsidiary to Focus on Distribution
UK Nicotine Company Chill Brands Posts £164,000 Half-Year Revenue, Shuts U.S. Subsidiary to Focus on Distribution
Chill Brands H1 revenue fell 90% to $210,000, with a $3.1M operating loss tied to governance issues and one-off legal costs. The company exited the U.S., regained chill.com in Dec 2024, launched its Chill Connect platform, and raised £1M ($1.35M) via convertible debt in Apr 2025.
Jul.14 by 2FIRSTS.ai
Russian Voronezh Region Website Blocked for Illegal Tobacco Advertising
Russian Voronezh Region Website Blocked for Illegal Tobacco Advertising
A court in Russia’s Voronezh region has ruled to block online distribution of illegal tobacco sales content in a move to protect public health.
Jul.15 by 2FIRSTS.ai
South Korean Parliament Passes Bill Banning E-Cigarette Vending Machines Near Schools
South Korean Parliament Passes Bill Banning E-Cigarette Vending Machines Near Schools
On July 23, South Korea passed a bill banning e-cigarette vending machines in school zones. Previously unregulated due to classification gaps, e-cigarettes are now included under the revised Education Environment Protection Act to better protect student health.
Jul.25 by 2FIRSTS.ai
2Firsts Special Report: Legal Uncertainty Wreaks Havoc on Poland’s Tobacco Market
2Firsts Special Report: Legal Uncertainty Wreaks Havoc on Poland’s Tobacco Market
Poland’s new tobacco bans and tax hikes have triggered market chaos and a surge in illicit trade. Experts warn these measures may deter investment, push smokers back to cigarettes, and cloud the industry’s outlook with uncertainty.
Jul.29
Altria Partners with U.S. Golf Course Association to Offer Members Discounted on! Nicotine Pouches
Altria Partners with U.S. Golf Course Association to Offer Members Discounted on! Nicotine Pouches
The National Golf Course Owners Association (NGCOA) has partnered with Altria to offer its members discounted on!® nicotine pouches through the NGCOA platform. In 2024, shipments from Altria’s Helix unit surged 40%, with on!® sales topping 160 million cans.
Jul.15 by 2FIRSTS.ai