According to PR Times on May 22, Philip Morris Japan (PMJ) will launch a user interaction platform called "IQOS Together X" starting on May 22 to celebrate the 10th anniversary of the IQOS product and accelerate the transition to a "smoke-free society." The platform aims to encourage smokers over the age of 20 to switch from traditional cigarettes to heated tobacco products.
According to reports, this platform will not only cater to users who have switched from cigarettes to IQOS, but also serve those over 20 years old who plan to continue smoking, offering a variety of themed events.
The special website "IQOS Together X" will be launched at noon on May 22nd.
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