IVG Launches 2,400 Puff Disposable E-Cigarette

Business by Alice Wang
Jun.16.2023
IVG Launches 2,400 Puff Disposable E-Cigarette
IVG launches new environmentally-friendly disposable e-cigarette with 26 flavors and four replaceable pods, offering 2400 puffs.

This article is for internal research and communication within the industry and does not endorse any brands or products. Minors are prohibited from accessing it.

 

On June 15, according to a report from BetterRetailing, IVG (I Vape Great), a well-known disposable e-cigarette brand in the UK, has released a new type of e-cigarette product with 2400 puffs. The product combines disposable and refillable designs, offering consumers 26 flavor options and four pod combinations to choose from.

 

Currently, the Tobacco Products Directive (TPD) in Europe and the UK's Tobacco and Related Products Regulations (TRPR) only allow single-use e-cigarettes to contain a maximum of 2 milliliters of e-liquid. However, IVG has found a way around this restriction with its new product. The e-cigarette contains a replaceable pod system with four pods, each with a capacity of 2 milliliters of e-cigarette liquid containing 20 milligrams of nicotine. Consumers can rotate the cigarette to replace the pods, combining the features of both single-use and refillable e-cigarettes.

 

IVG Launches 2,400 Puff Disposable E-Cigarette
The device with an internal pod filling feature | IVG

 

When users want to replace the pod, they can remove the top cover of the cigarette holder, insert four pods and rotate them to align with the arrows. To rotate, they need to lift and twist the cigarette holder until the arrow matches the pod.

 

IVG Launches 2,400 Puff Disposable E-Cigarette
Rotating pod | IVG

 

The brand claims that their product, which combines four pods in a single disposable cigarette, is more environmentally friendly than other disposable products on the market. Currently, their website lists the price at £12.99 per single unit or £25 for a pack of two.

 

IVG has stated that as part of their commitment to sustainable and high-quality e-cigarette products, this particular device complies with the regulatory framework of TPD and is protected by various forms of intellectual property rights.

 

"Our design meets all the requirements proposed by TPD. As a result of careful consideration and support, we have obtained the rights to produce and sell our latest series of 2400 disposable e-cigarettes, including a patent issued under Section 62 of the UK Patent Act of 1977."

 

According to their official website, IVG has released the first 2400-puff disposable e-cigarette in compliance with TPD standards for both the UK and the EU.

 

It is reported that IVG is a top ten disposable e-cigarette brand in the UK market, belonging to the Acme Global Company. Its disposable products were also found to exceed the limit of e-cigarette liquid contents in the previous incident.

 

《金融时报》发表六千字长文 细述一次性电子烟在英国的问题
Ranking of the UK market | 2FIRSTS

 

Reference: [1] IVG has released a disposable vape with 2,400 puffs that meets compliance standards.

 


Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

South Korea Moves Against Synthetic Nicotine Regulatory Gap as Three Companies Face Tobacco Business Act Probe
South Korea Moves Against Synthetic Nicotine Regulatory Gap as Three Companies Face Tobacco Business Act Probe
South Korea’s Ministry of Finance and Economy said on May 4 that it requested the Daejeon Metropolitan Police Agency and Gyeonggi Nambu Provincial Police Agency to investigate three sales companies on suspicion of violating the Tobacco Business Act.
May.06 by 2FIRSTS.ai
Innovation, Insights and Networking: NUBIZ Brings the Global NGP Industry Together in Dortmund
Innovation, Insights and Networking: NUBIZ Brings the Global NGP Industry Together in Dortmund
The market for next-generation products is expanding rapidly, with vapes, e-cigarettes, pouches, snus and heat-not-burn products among the industry’s most innovative segments. As part of InterTabac, NUBIZ provides a central platform for reduced-risk tobacco and nicotine products, bringing together global leaders and newcomers from 15 to 17 September. The show combines market insights, product comparisons, networking, a high-level conference programme and exclusive side events.
Jun.03
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.
Special Report
May.22
Ukrainian Media: Polish Vape Distributor Evapify Allegedly Linked to Russian Businessman Named in U.S. “Russia Oligarch Report”
Ukrainian Media: Polish Vape Distributor Evapify Allegedly Linked to Russian Businessman Named in U.S. “Russia Oligarch Report”
According to an investigative report by Euromaidan Press, a Ukrainian English-language independent media outlet, Russian businessman Oleg Boyko has been sanctioned by Ukraine, Poland, Australia and Canada, but has not been added to the European Union’s sanctions list. The report alleges that Evapify, a Polish vape distributor with financial and personal ties to Boyko, holds a significant position in Poland’s disposable vape market.
News
Jun.01
Reuters: Big Tobacco Emerges as Winner After FDA Regulatory Shift
Reuters: Big Tobacco Emerges as Winner After FDA Regulatory Shift
According to Reuters, major tobacco companies may emerge as key beneficiaries after the U.S. FDA loosened regulations on vaping and nicotine pouch products, a shift that has sparked debate over public health risks.
Industry Insight
May.26
Exhibition Insights | Beyond Devices: What RELX’s Multi-Format Display Suggests About Category Expansion
Exhibition Insights | Beyond Devices: What RELX’s Multi-Format Display Suggests About Category Expansion
RELX’s booth in Prague brought together vaping devices, RELX-branded e-liquids, oral nicotine products and a nasal product concept in one display. Rather than centering the booth on a single hardware line, the company presented multiple product paths side by side.
Apr.20 by 2FIRSTS.ai