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On June 15, according to a report from BetterRetailing, IVG (I Vape Great), a well-known disposable e-cigarette brand in the UK, has released a new type of e-cigarette product with 2400 puffs. The product combines disposable and refillable designs, offering consumers 26 flavor options and four pod combinations to choose from.
Currently, the Tobacco Products Directive (TPD) in Europe and the UK's Tobacco and Related Products Regulations (TRPR) only allow single-use e-cigarettes to contain a maximum of 2 milliliters of e-liquid. However, IVG has found a way around this restriction with its new product. The e-cigarette contains a replaceable pod system with four pods, each with a capacity of 2 milliliters of e-cigarette liquid containing 20 milligrams of nicotine. Consumers can rotate the cigarette to replace the pods, combining the features of both single-use and refillable e-cigarettes.
When users want to replace the pod, they can remove the top cover of the cigarette holder, insert four pods and rotate them to align with the arrows. To rotate, they need to lift and twist the cigarette holder until the arrow matches the pod.
The brand claims that their product, which combines four pods in a single disposable cigarette, is more environmentally friendly than other disposable products on the market. Currently, their website lists the price at £12.99 per single unit or £25 for a pack of two.
IVG has stated that as part of their commitment to sustainable and high-quality e-cigarette products, this particular device complies with the regulatory framework of TPD and is protected by various forms of intellectual property rights.
"Our design meets all the requirements proposed by TPD. As a result of careful consideration and support, we have obtained the rights to produce and sell our latest series of 2400 disposable e-cigarettes, including a patent issued under Section 62 of the UK Patent Act of 1977."
According to their official website, IVG has released the first 2400-puff disposable e-cigarette in compliance with TPD standards for both the UK and the EU.
It is reported that IVG is a top ten disposable e-cigarette brand in the UK market, belonging to the Acme Global Company. Its disposable products were also found to exceed the limit of e-cigarette liquid contents in the previous incident.
Reference: [1] IVG has released a disposable vape with 2,400 puffs that meets compliance standards.
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