Overview of Leading Nicotine Pouch Brands at EVO NXT Exhibition

Events by 2FIRSTS, edited by Sophia

Apr.06.2024

Overview of Leading Nicotine Pouch Brands at EVO NXT Exhibition

EVO NXT hosted a forum on EU nicotine pouch market analysis, featuring NNPA.EU CEO Jonas Lundqvist. Over 90 brands identified.

The organizers of the Spanish tobacco expo EVO NXT held a forum at the event focused on the analysis of the EU nicotine pouch market. During the forum, Jonas Lundqvist, CEO of the Northern European Nicotine Pouches Alliance (NNPA.EU), shared insights on the EU nicotine pouch market.

According to Jonas, there are over 90 nicotine pouch brands in the EU's 27 countries, with physical retail accounting for 68% and online retail accounting for 32%. This includes both brick-and-mortar stores and online platforms. There are over 100,000 total sales points for nicotine pouches, including 104,000 physical retail points and 90 online retail points.

The manufacturing of nicotine pouches is mainly concentrated in countries such as Sweden, Poland, Italy, and Czech Republic. Despite the currently undeveloped market not showing high activity, due to high smoking rates and large populations, it is expected that these regions will become important markets for nicotine pouches in the future.

2FIRSTS surveyed the brands that introduced nicotine pouch products at the EVO NXT exhibition.

盘点EVO NXT展会主要尼古丁袋品牌 — NEXT TROBER | Image source: 2FIRSTS

Also Read:

[1] EVO NXT | DejaVoo: Pursuing Distinct Flavor and Design, Enhancing Brand Visibility

[2] EVO NXT | Vont: Nicotine Gum Poised to Become Next Growth Frontier

[3] Roundup of E-Liquids and Pod-Systems at EVO NXT: GOLD BAR, TYSON Unveil E-Liquids

[4] EVO NXT | Fumot: Revenue in Spain Exceeds 1.2 Million USD in 2023, Focusing on Supporting Agents to Expand

[5] EVO NXT | EU Nicotine Pouch Market Share Exceeds €900 Million with Over 100,000 Sales Points

[6] EVO NXT Opens with ELFBAR, SKE, TYSON, and Other Top Brands in Attendance

#Europe #Market #Spain #Nicotine pouches

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

British American Tobacco’s Irish unit says VELO pouch sales hit 29m, net revenue climbs to €33.75m

British American Tobacco’s Irish subsidiary PJ Carroll & Co Ltd reported that sales of its Velo nicotine pouches nearly quintupled in 2024 to 29 million units, driving an 11% year-on-year increase in net revenue to €33.75 million. However, amid a heavy tax burden and declining traditional cigarette volumes, the company’s pre-tax profit fell 8% to €5.69 million.

Dec.01 by 2FIRSTS.ai

From Partnership to Acquisition: Why KT&G Is Betting on the Global Nicotine Pouch Market

As global competition in the nicotine pouch market accelerates, Korea’s tobacco major KT&G has moved with a “Partnership + Acquisition” strategy, teaming up with Altria to acquire Nordic pouch maker Another Snus Factory (brand “LOOP”). Why deploy capital now, and why take this route? Drawing on company disclosures, regulatory monitoring and on-site observations from InterTabac Dortmund, 2Firsts analyzes KT&G’s strategic calculus and the signals behind this move.

Nov.05

Japan Tobacco launches third limited-edition Ploom AURA color “Aqua Green,” rolling out nationwide in December

Japan Tobacco (JT) announced that its heated tobacco device Ploom AURA will introduce a new limited-edition “Aqua Green” color in December. As the third release in JT’s 2025 limited series, the model will be available through official channels from December 1 and will roll out to convenience stores and selected tobacco retailers nationwide starting December 9.

Nov.24 by 2FIRSTS.ai

KT&G Unveils lil hybrid 3.0 Misty Rose Limited Edition, Limited to 20,000 Devices

KT&G has launched the limited-edition “lil hybrid 3.0 Misty Rose Edition” heated tobacco device in South Korea, betting on year-end consumer demand with a gradient rose-colored design. The release is capped at 20,000 units and is available through both online and offline channels, with an official retail price of 78,000 won (approximately USD 53).