Key Takeaways
- Measure: a vaping duty (covering vaping liquid)
- Revenue forecast: £467,000 in 2026; £955,000 annually in 2027–2029
- Implementation cost: about £400,000 over four years; £145,000 initial cost in 2026
- Policy purpose: reduce nicotine consumption, discourage young people from vaping, and avoid encouraging smoking
- Background data: among those aged 16–34, more than half have used vapes at least once
2Firsts, February 26, 2026
According to the Jersey Evening Post, Jerseyis proposing a vaping duty. Treasury Minister Elaine Millar, responding to questions from the outlet, said the duty could generate millions for government coffers, while costing an estimated £400,000 to implement over the next four years (about $508,000, converted at £1≈$1.27).
Millar said revenue from the duty is forecast at £467,000 in 2026 (about $593,000), but this figure is lower than it will be in future years because the duty will come into force halfway through the year. The government predicts that in 2027, 2028 and 2029 it will see the duty’s “full potential,” bringing in £955,000 each year (about $1.213 million).
In terms of costs, implementing the new duty is estimated to cost around £400,000 over the next four years (about $508,000), with an initial cost of £145,000 this year (about $184,000).
Millar said: “As vaping liquid is not yet taxed income, forecasts were based on best-available data and are likely to be revised in future years once the tax is in place.”
The report said the new vaping duty was included in the recent budget to “dissuade” young Islanders from vaping, as the Treasury Minister has previously explained. Millar added that this has to be balanced with the need to try not to encourage people to smoke instead. She said the policy was part of a broader effort to reduce nicotine consumption, focusing on improving public health rather than generating revenue.
One backdrop to the policy is recently published data showing that more than half of Islanders aged 16 to 34 have used vapes at least once. Public Health director Peter Bradley previously said vaping is known to be less harmful than smoking and is a useful method to help smokers quit. However, he said there has been a rise in people choosing to vape, including young people. He added that although most young people do not vape, more needs to be done to protect children and young people from the use of vapes and nicotine, while maintaining the appeal to adults who want to stop smoking.
Cover Image Source：Jersey Evening Post
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
