Recently, Jingjia Corporation announced during a performance explanation meeting that their subsidiary company, Jiaju Electronics, has registered the brand Lono overseas and established a subsidiary in Hong Kong named Hong Kong WeiYue International Limited. This subsidiary will be primarily responsible for constructing new overseas channels for electronic cigarettes and promoting the brand. Jingja Corporation aims to focus on the electronic cigarette industry in regions such as Southeast Asia, the Middle East, Russia, and Japan. The company also has two subsidiaries in Indonesia named YunPuXingHe and JingJia New Tobacco, which are conducting trade operations and producing herbal HNB pods. The latter subsidiary is expected to increase production capacity and improve yield rates after completing equipment debugging in the first half of this year.
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JingJia Co. has undergone research by 32 institutions. The company has taken the initiative to optimize their order structure and abandon some orders with losses and low profit margins in order to maintain a relatively stable product gross margin. See Q&A for more details.
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