Product | “2+20” Configuration and Magnetic Semi-Enclosed Design: JNR Open-System E-cigarette Enters the UK Market

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Key Takeaways:

• UK launch and pricing: JNR Whale has been listed on UK online retail channels such as Vape Sourcing and IDEA VAPE, with a retail price of approximately £11.99.

• “2+20” open-system configuration: Positioned as an open-system e-cigarette, the product adopts a 2+20 ml replaceable and refillable structure, with a claimed maximum of approximately 38,000 puffs and a nicotine strength of 2%.

• Core hardware specifications: Equipped with a built-in 1000 mAh battery and Type-C charging; features a dual mesh coil system with Turbo and Soft output modes, along with a transparent e-liquid reservoir.

• Design and user interface: Uses a magnetic structure with a “semi-enclosed” battery form factor; includes a display screen showing usage status and battery level, supplemented by UI animation elements such as rockets and moons.

• Continuation of “device + e-liquid bottle” kits: The kit includes two 10 ml e-liquid bottles. The side-fill port is located at the magnetic connection between the pod and the battery. The official website also shows that JNR offers multiple similar open-system products bundled with e-liquid, including Sellarc 100K and Shisha Plus.

2Firsts, December 16, 2025 — 2Firsts has observed that e-cigarette brand JNR has recently launched a new open-system e-cigarette product, JNR Whale, in the UK market. The product is now available through several online e-cigarette retail channels, including Vape Sourcing and IDEA VAPE, with an official listed price of approximately £11.99.

2+20 ml Replaceable and Refillable Structure

2Firsts has collected and organized the publicly available specifications of the JNR Whale e-cigarette, as shown below.

As an open-system e-cigarette, JNR Whale adopts a 2+20 ml replaceable and refillable configuration, with the manufacturer claiming support for up to approximately 38,000 puffs. The nicotine concentration is 2%.

The product offers 10 flavor options and is equipped with a 1000 mAh built-in battery supporting Type-C charging. The atomization system features a dual mesh coil, with Turbo and Soft power modes available. In addition, the device includes a transparent e-liquid reservoir, allowing users to easily monitor remaining liquid levels.

In terms of product form factor, JNR Whale adopts a magnetic structural design, with the battery partially enclosing the pod. This design approach is similar to the “semi-embedded” structure used in the recently launched OXBAR MAGLINK. The battery module includes a display screen capable of showing device status and battery level, along with UI animation elements such as rockets and moons.

JNR Expands E-Cigarette Kits Bundled With E-Liquid Bottles

Unlike conventional open-system e-cigarettes, the JNR Whale kit includes two 10 ml e-liquid bottles for use with the device. The device adopts a side-fill design, with the filling port located at the magnetic connection area between the pod and the battery.

According to information from the JNR official website, in addition to JNR Whale, the brand has also launched multiple open-system e-cigarette products sold together with e-liquid bottles, including JNR Sellarc 100K, JNR Shisha Plus, JNR CrystalGlow, and JNR ChicSpire.

Taking JNR Shisha Plus as an example, its product specifications are shown below.

Reviewing previous coverage, 2Firsts has reported on several JNR products, including:

• Product | US E-Cigarette Tech Trend: JNR Unveils Smartwatch and Mobile Phone Vaping Device
• JNR Unveils New e-cigarette Models: PowerMate 30K and AeroX 32K
• Product | Dual Magnetic Design and Top Display: JNR Aurora Debuts in the UK Market

From early smart e-cigarette devices to magnetic-structure products and more recent open-system offerings, JNR’s product form factors have expanded in scope.

JNR Whale Listed on UK Channels at £11.99

At present, the JNR Whale e-cigarette has been listed on multiple UK online e-cigarette retail platforms, including Vape Sourcing and IDEA VAPE, with pricing around £11.99.

2Firsts also searched the UK Medicines and Healthcare products Regulatory Agency (MHRA) database and identified the following information:

Brand Name(s): JNR
Brand Sub Type Name(s): Whale

As of now, no public notification or listing related to “JNR Whale” has been found.

Under Article 36 of the UK Tobacco and Related Products Regulations 2016 (TRPR)—derived from the EU Tobacco Products Directive—it is explicitly stipulated that nicotine-containing e-liquids displayed at the retail level must be packaged in dedicated refill containers not exceeding 10 ml.

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