JT CEO: Maintaining Russian Business Despite Sanctions

JTI by 2FIRSTS.ai
May.03.2024
JT CEO: Maintaining Russian Business Despite Sanctions
Japan Tobacco CEO Terabatake Masamichi stated to Financial Times on May 1 that the company will maintain its Russian business.

According to a report by the Financial Times on May 1, the CEO of Japan Tobacco, Masamichi Terabatake, stated that the company will retain its business in Russia to meet investor demand after reshaping its supply chain to comply with sanctions.

 

According to the report, Japanese telecommunications company JT is conducting some business through Turkey and is transferring key personnel to Hong Kong. JT initially stated that it would consider selling its Russian business after Russia's invasion of Ukraine in 2022. Terabatake stated that the Russian business accounts for 20% of JT's total profits.

 

"For example, if I were to say that we are considering exiting this business, investors may face the risk of losses," Terauchi said. "In the worst-case scenario, if we were to terminate a business that we could have continued, we may even face the risk of shareholder lawsuits."

 

JT, which has over 4,000 employees and four factories in Russia, is one of the largest foreign companies in the country. In 2023, JT's overall profit was 482 billion Japanese yen (3 billion US dollars).

 

"In the sanctions, there are many things we need to be careful about – who can participate or not participate in decision-making, excluding people from countries unfriendly to Russia in the future… to putting unrelated individuals in places like Hong Kong,” he said. Terahata discusses the new structure of Japan Tobacco after implementing extensive sanctions on Russia. “But other than that, everything remains the same. We are making efforts to ensure some degree of isolation by shipping goods from Turkey, as some countries are unable to trade with Russia.”

 

After sanctions were imposed, many companies and investors left Russia. However, some companies chose to stay, including Philip Morris International. At the same time, Japan also implemented sanctions against Russia.

 

"Indeed, initially there were concerns about continuing our operations, but recently, this is no longer a problem," said Terahata. "People are asking less and less about why JT continues to do business (in Russia)."

 

JT has yet to answer investors' questions about how profits will flow out of Russia and back to shareholders. To date, the Russian entity has not paid dividends from its financial performance in 2022 and 2023. Terabata stated that he is still prepared to "divest or sell off the Russian division in the worst-case scenario," but he believes it is not necessary to do so under the current sanctions regime.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

After Export Tax Rebates Go to Zero: How China’s E-Cigarette Supply Chain Is Being Reshaped, According to 2Firsts Research
After Export Tax Rebates Go to Zero: How China’s E-Cigarette Supply Chain Is Being Reshaped, According to 2Firsts Research
China’s e-cigarette industry is adjusting to a major policy shift. From April 1, 2026, China will scrap the 13% export VAT rebate on e-cigarette products, a move affecting manufacturers centered in Shenzhen. Industry participants told 2Firsts the change is forcing a reassessment of pricing and capacity, with competition shifting toward cash flow resilience, regulatory compliance, and multi-location strategies.
Industry Insight
Jan.16
Arizona e-cigarette shops ordered to pay $460,000 for selling tobacco and nicotine products to minors
Arizona e-cigarette shops ordered to pay $460,000 for selling tobacco and nicotine products to minors
Arizona Attorney General Kris Mayes announced Pro Source Supply LLC, Pro Source Vapes LLC, Pro Source CBD LLC, and owner Timothy Kell must pay $460,000 in restitution tied to a lawsuit filed last year alleging illegal sales of tobacco and nicotine products to underage buyers.
Jan.07 by 2FIRSTS.ai
Multi-agency crackdown targets vape and convenience stores across Wirral, seizing illegal cigarettes and non-compliant pods
Multi-agency crackdown targets vape and convenience stores across Wirral, seizing illegal cigarettes and non-compliant pods
A multi-agency, intelligence-led enforcement operation took place on January 27, 2026, targeting vape and convenience stores across Wirral, including West Kirby, to disrupt the supply of illegal tobacco and vaping products. Six premises were inspected, with approximately 10,500 illegal cigarettes seized along with vape pods that were not in original packaging or did not meet UK regulatory requirements.
Feb.05 by 2FIRSTS.ai
Japan Tobacco International Malaysia Appoints Didier Ellena as Managing Director; Predecessor Reassigned to North Asia Role
Japan Tobacco International Malaysia Appoints Didier Ellena as Managing Director; Predecessor Reassigned to North Asia Role
Japan Tobacco International (JTI) Malaysia has appointed Didier Ellena as managing director, effective Jan 5. Ellena has spent more than 30 years with JTI and has held leadership roles across multiple countries and regions. His predecessor, Juliana Mohd Yahaya, will become vice president of sales and marketing for JTI North Asia.
Jan.15 by 2FIRSTS.ai
Jordan Reduces HTP and Vape Tax Burden as National Smoking Rate Hits 51.6%
Jordan Reduces HTP and Vape Tax Burden as National Smoking Rate Hits 51.6%
Jordan has published amendments to its special tax system reducing taxes on heated tobacco products, electronic cigarettes and e-liquids, with some reductions reaching 50%. Under the revised rules, taxes on devices and liquids have been lowered, prompting concern among medical and parliamentary circles. The government has not issued an official explanation for the move.
Dec.24 by 2FIRSTS.ai
$200 Million Investment to Advance Smokeless Product Manufacturing at Reynolds
$200 Million Investment to Advance Smokeless Product Manufacturing at Reynolds
Reynolds American Inc. announced it will create 200 new manufacturing positions in 2026 at its Tobaccoville, North Carolina, Operations Center, bringing total new roles added over the past two years to more than 1,000. The company added 800 jobs between 2024 and 2025. These roles will support the continued growth of Velo Plus nicotine pouches and Reynolds’ expanding multi-category portfolio, aligned with its mission to build a smokeless world.
Dec.11 by 2FIRSTS.ai