JT CEO: Maintaining Russian Business Despite Sanctions

JTI by 2FIRSTS.ai
May.03.2024
JT CEO: Maintaining Russian Business Despite Sanctions
Japan Tobacco CEO Terabatake Masamichi stated to Financial Times on May 1 that the company will maintain its Russian business.

According to a report by the Financial Times on May 1, the CEO of Japan Tobacco, Masamichi Terabatake, stated that the company will retain its business in Russia to meet investor demand after reshaping its supply chain to comply with sanctions.

 

According to the report, Japanese telecommunications company JT is conducting some business through Turkey and is transferring key personnel to Hong Kong. JT initially stated that it would consider selling its Russian business after Russia's invasion of Ukraine in 2022. Terabatake stated that the Russian business accounts for 20% of JT's total profits.

 

"For example, if I were to say that we are considering exiting this business, investors may face the risk of losses," Terauchi said. "In the worst-case scenario, if we were to terminate a business that we could have continued, we may even face the risk of shareholder lawsuits."

 

JT, which has over 4,000 employees and four factories in Russia, is one of the largest foreign companies in the country. In 2023, JT's overall profit was 482 billion Japanese yen (3 billion US dollars).

 

"In the sanctions, there are many things we need to be careful about – who can participate or not participate in decision-making, excluding people from countries unfriendly to Russia in the future… to putting unrelated individuals in places like Hong Kong,” he said. Terahata discusses the new structure of Japan Tobacco after implementing extensive sanctions on Russia. “But other than that, everything remains the same. We are making efforts to ensure some degree of isolation by shipping goods from Turkey, as some countries are unable to trade with Russia.”

 

After sanctions were imposed, many companies and investors left Russia. However, some companies chose to stay, including Philip Morris International. At the same time, Japan also implemented sanctions against Russia.

 

"Indeed, initially there were concerns about continuing our operations, but recently, this is no longer a problem," said Terahata. "People are asking less and less about why JT continues to do business (in Russia)."

 

JT has yet to answer investors' questions about how profits will flow out of Russia and back to shareholders. To date, the Russian entity has not paid dividends from its financial performance in 2022 and 2023. Terabata stated that he is still prepared to "divest or sell off the Russian division in the worst-case scenario," but he believes it is not necessary to do so under the current sanctions regime.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Multi-State Coalition Urges F1 to End Nicotine Sponsorships, Citing Zyn and Velo
Multi-State Coalition Urges F1 to End Nicotine Sponsorships, Citing Zyn and Velo
Hawaii Attorney General Anne Lopez is co-leading a coalition of 19 states and jurisdictions urging the Fédération Internationale de l’Automobile (FIA) and Formula 1 to end sponsorships involving tobacco and nicotine products, including nicotine pouch brands such as Zyn and Velo.
News
Jun.09
Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Seoul city authorities inspected 339 tobacco vending machines at e-cigarette retailers and found that 168, or 49.5%, allowed purchases using fake IDs, showing that unmanned retail terminals and adult-verification systems remain a major enforcement gap after e-cigarettes were brought under tobacco regulation.
Market
Jul.03 by 2Firsts Perspectives
FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market
FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market
Public health groups, pediatricians and parents sued the U.S. Food and Drug Administration on July 14, 2026, challenging a May enforcement guidance that they say allows unauthorized e-cigarettes and nicotine pouches to remain on the market while applications are under review.
Jul.15
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
BAT’s nicotine pouch brand VELO has introduced the Tomorrowland Limited Edition 2026. Public retail-channel information shows the product has appeared across multiple European online platforms, while Haypp UK has listed related SKUs with a “Coming soon” status. The packaging carries the wording “Official Tomorrowland Partner,” indicating that the collection is part of VELO’s official collaboration with the electronic music festival brand.
Jul.02
Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
ZAR has introduced Coffee AirPouch, a nicotine-free caffeine pouch product that extends the brand’s AirPouch format into the functional consumer category. Each pouch contains 50mg of natural caffeine and features a coffee flavor, highlighting how pouch-based products are expanding beyond traditional nicotine applications into broader lifestyle and energy-use scenarios.
Market
Jul.13 by 2Firsts Perspectives
Data|China’s January-May 2026 Device Exports Rise 13% While Nicotine Product Exports Decline 6.9%
Data|China’s January-May 2026 Device Exports Rise 13% While Nicotine Product Exports Decline 6.9%
According to China Customs export data analyzed by 2Firsts, China’s vape export mix continued to evolve during January-May 2026. Exports of electronic vaporisation devices (HS 85434000) increased 13.00% year on year, supported by growth in both shipment volume and average export prices. Meanwhile, exports of nicotine-containing non-combustible products (HS 24041200) declined 6.89%, with lower shipment volumes partly offset by higher average export prices.
Special Report
Jun.30