JT CEO: Maintaining Russian Business Despite Sanctions

JTI by 2FIRSTS.ai
May.03.2024
JT CEO: Maintaining Russian Business Despite Sanctions
Japan Tobacco CEO Terabatake Masamichi stated to Financial Times on May 1 that the company will maintain its Russian business.

According to a report by the Financial Times on May 1, the CEO of Japan Tobacco, Masamichi Terabatake, stated that the company will retain its business in Russia to meet investor demand after reshaping its supply chain to comply with sanctions.

 

According to the report, Japanese telecommunications company JT is conducting some business through Turkey and is transferring key personnel to Hong Kong. JT initially stated that it would consider selling its Russian business after Russia's invasion of Ukraine in 2022. Terabatake stated that the Russian business accounts for 20% of JT's total profits.

 

"For example, if I were to say that we are considering exiting this business, investors may face the risk of losses," Terauchi said. "In the worst-case scenario, if we were to terminate a business that we could have continued, we may even face the risk of shareholder lawsuits."

 

JT, which has over 4,000 employees and four factories in Russia, is one of the largest foreign companies in the country. In 2023, JT's overall profit was 482 billion Japanese yen (3 billion US dollars).

 

"In the sanctions, there are many things we need to be careful about – who can participate or not participate in decision-making, excluding people from countries unfriendly to Russia in the future… to putting unrelated individuals in places like Hong Kong,” he said. Terahata discusses the new structure of Japan Tobacco after implementing extensive sanctions on Russia. “But other than that, everything remains the same. We are making efforts to ensure some degree of isolation by shipping goods from Turkey, as some countries are unable to trade with Russia.”

 

After sanctions were imposed, many companies and investors left Russia. However, some companies chose to stay, including Philip Morris International. At the same time, Japan also implemented sanctions against Russia.

 

"Indeed, initially there were concerns about continuing our operations, but recently, this is no longer a problem," said Terahata. "People are asking less and less about why JT continues to do business (in Russia)."

 

JT has yet to answer investors' questions about how profits will flow out of Russia and back to shareholders. To date, the Russian entity has not paid dividends from its financial performance in 2022 and 2023. Terabata stated that he is still prepared to "divest or sell off the Russian division in the worst-case scenario," but he believes it is not necessary to do so under the current sanctions regime.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

State Attorneys General Urge Visa, Mastercard and Others to Stop Processing Illicit E-Cigarette Transactions
State Attorneys General Urge Visa, Mastercard and Others to Stop Processing Illicit E-Cigarette Transactions
Fourteen U.S. state attorneys general sent a joint letter dated April 14, 2026 to Visa, Mastercard, American Express and Discover, asking them to immediately help stop the sale of illicit e-cigarette products by cutting off payment access.
Apr.17 by 2FIRSTS.ai
European Commission Publishes Tobacco Control Framework Evaluation, Says Smoking and Tobacco-Related Deaths Have Declined
European Commission Publishes Tobacco Control Framework Evaluation, Says Smoking and Tobacco-Related Deaths Have Declined
The European Commission has published its evaluation of the EU tobacco control framework, assessing the effectiveness, efficiency and relevance of the Tobacco Products Directive and Tobacco Advertising Directive in protecting public health and ensuring the smooth functioning of the internal market.
Apr.03 by 2FIRSTS.ai
ELFBAR Resolves Global Dispute Over "ELF" Trademark with VPR Brands LP
ELFBAR Resolves Global Dispute Over "ELF" Trademark with VPR Brands LP
ELFBAR announces global settlement with VPR Brands LP over "ELF" trademark dispute, covering major markets like US, Canada, UK.
Apr.01 by 2FIRSTS.ai
Philippine DTI Says Flavored Vape Products With Minor-Appealing Descriptors Are “100 Percent Smuggled”
Philippine DTI Says Flavored Vape Products With Minor-Appealing Descriptors Are “100 Percent Smuggled”
A Philippine Department of Trade and Industry official told a Senate hearing on vaping regulations that flavored vape products marketed with descriptors attractive to minors are “100 percent smuggled” and did not pass the agency’s licensing process.
Mar.16 by 2FIRSTS.ai
Special Report|From Nicotine Pouches to Jelly? A China Tobacco Patent Explores Dual-Release NRT
Special Report|From Nicotine Pouches to Jelly? A China Tobacco Patent Explores Dual-Release NRT
A patent published on February 24, 2026, by China Tobacco Hubei Industrial Co., Ltd. introduces a “nicotine jelly” product designed to combine rapid and sustained nicotine delivery. By integrating both free and microencapsulated nicotine, the product aims to address key limitations of traditional nicotine replacement therapy (NRT), while also raising new regulatory and product classification questions.
Innovation
Mar.18
Can hookah go institutional? A hookah company seeking to go public makes its case with capital, technology and regulation
Can hookah go institutional? A hookah company seeking to go public makes its case with capital, technology and regulation
2Firsts explored whether hookah can evolve into a more mature and governable category by interviewing Dubai-based hookah company AIR. AIR argues that strong margins, OOKA’s closed-system model and the prospect of differentiated regulation could support that shift. The larger question is whether this is simply AIR’s capital-markets narrative, or an early sign that competition, regulation and category boundaries in hookah are beginning to change.
Apr.02