JT CEO: Maintaining Russian Business Despite Sanctions

JTI by 2FIRSTS.ai
May.03.2024
JT CEO: Maintaining Russian Business Despite Sanctions
Japan Tobacco CEO Terabatake Masamichi stated to Financial Times on May 1 that the company will maintain its Russian business.

According to a report by the Financial Times on May 1, the CEO of Japan Tobacco, Masamichi Terabatake, stated that the company will retain its business in Russia to meet investor demand after reshaping its supply chain to comply with sanctions.

 

According to the report, Japanese telecommunications company JT is conducting some business through Turkey and is transferring key personnel to Hong Kong. JT initially stated that it would consider selling its Russian business after Russia's invasion of Ukraine in 2022. Terabatake stated that the Russian business accounts for 20% of JT's total profits.

 

"For example, if I were to say that we are considering exiting this business, investors may face the risk of losses," Terauchi said. "In the worst-case scenario, if we were to terminate a business that we could have continued, we may even face the risk of shareholder lawsuits."

 

JT, which has over 4,000 employees and four factories in Russia, is one of the largest foreign companies in the country. In 2023, JT's overall profit was 482 billion Japanese yen (3 billion US dollars).

 

"In the sanctions, there are many things we need to be careful about – who can participate or not participate in decision-making, excluding people from countries unfriendly to Russia in the future… to putting unrelated individuals in places like Hong Kong,” he said. Terahata discusses the new structure of Japan Tobacco after implementing extensive sanctions on Russia. “But other than that, everything remains the same. We are making efforts to ensure some degree of isolation by shipping goods from Turkey, as some countries are unable to trade with Russia.”

 

After sanctions were imposed, many companies and investors left Russia. However, some companies chose to stay, including Philip Morris International. At the same time, Japan also implemented sanctions against Russia.

 

"Indeed, initially there were concerns about continuing our operations, but recently, this is no longer a problem," said Terahata. "People are asking less and less about why JT continues to do business (in Russia)."

 

JT has yet to answer investors' questions about how profits will flow out of Russia and back to shareholders. To date, the Russian entity has not paid dividends from its financial performance in 2022 and 2023. Terabata stated that he is still prepared to "divest or sell off the Russian division in the worst-case scenario," but he believes it is not necessary to do so under the current sanctions regime.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

UK Councils Seize More Than 1.3 Million Non-Compliant Vapes One Year After Disposable Ban
UK Councils Seize More Than 1.3 Million Non-Compliant Vapes One Year After Disposable Ban
One year after the UK disposable vape ban came into force, local authorities continue to seize illegal and non-compliant vaping products. FOI data compiled by nicotine retailer Northerner shows more than 1.3 million products were seized between June 2025 and May 2026, with Bolton recording the highest number of seizures and Swansea reporting the highest estimated value.
Jul.21
Illegal Vape Retailers in UK Could Face 12-Month Shutdowns
Illegal Vape Retailers in UK Could Face 12-Month Shutdowns
The UK government plans to expand police and trading standards powers by extending closure orders for shops selling illegal vapes and cigarettes from a maximum of six months to 12 months, in a crackdown on organised crime on high streets.
Jun.12
BAT's VELO Partners With McLaren F1 Team for Global Fan Campaign to Expand Nicotine Pouch Brand Reach
BAT's VELO Partners With McLaren F1 Team for Global Fan Campaign to Expand Nicotine Pouch Brand Reach
BAT-owned nicotine pouch brand VELO and the McLaren Mastercard Formula 1 Team have launched a global fan engagement campaign offering motorsport enthusiasts opportunities to win exclusive team-related experiences. The initiative aims to connect racing culture, fan interaction and VELO’s brand experience across global markets. The partnership reflects BAT’s broader strategy of expanding modern nicotine product brands beyond traditional tobacco categories through lifestyle and cultural marketing.
Jul.23
Innovation, Insights and Networking: NUBIZ Brings the Global NGP Industry Together in Dortmund
Innovation, Insights and Networking: NUBIZ Brings the Global NGP Industry Together in Dortmund
The market for next-generation products is expanding rapidly, with vapes, e-cigarettes, pouches, snus and heat-not-burn products among the industry’s most innovative segments. As part of InterTabac, NUBIZ provides a central platform for reduced-risk tobacco and nicotine products, bringing together global leaders and newcomers from 15 to 17 September. The show combines market insights, product comparisons, networking, a high-level conference programme and exclusive side events.
Jun.03
Italy and Greece Oppose Ireland’s Nicotine Product Bill, Raising EU Regulatory Concerns
Italy and Greece Oppose Ireland’s Nicotine Product Bill, Raising EU Regulatory Concerns
Italy and Greece have opposed Ireland’s proposed nicotine product regulations, arguing that the measures could affect EU market coordination and the free movement of products. Ireland plans to introduce stricter rules covering nicotine products including vapes and nicotine pouches, with measures involving packaging, marketing and sales controls. The dispute highlights differences among EU member states between stronger public health protections and maintaining regulatory consistency within the bloc’s single market.
Jul.29
Kaival Brands Explores Nicotine Pouches as Smaller Nicotine Companies Seek Smoke-Free Growth
Kaival Brands Explores Nicotine Pouches as Smaller Nicotine Companies Seek Smoke-Free Growth
U.S. nicotine company Kaival Brands Innovations Group is exploring opportunities in nicotine pouches and other modern nicotine products, reflecting a broader shift among smaller nicotine businesses beyond traditional vaping products.
Jul.17