Juul Labs Files Lawsuit Against NJOY and Altria Over Patent Infringement

Aug.11

Juul Labs sues NJOY and Altria for patent infringement, escalating legal battle over e-cigarette technology.

Key Points:

·In the latest lawsuit, Juul Labs has filed a lawsuit against NJOY and Altria, accusing NJOY's DAILY e-cigarette of patent infringement. The case has been submitted to the United States International Trade Commission (ITC) and federal court.

·The dispute dates back to 2023 when Altria, after divesting its ownership of Juul, acquired NJOY. It is alleged that NJOY's products developed in China violate Juul's patents.

·Previously, Juul won a case against NJOY in the ITC earlier in 2025, resulting in a ban on importing NJOY ACE products into the United States due to infringement. The ITC also dismissed Altria's patent lawsuit against Juul, finding that their patents were not infringed.

·In future developments, Altria plans to restart its federal court lawsuit against Juul based on previously unsupported patents.

According to an announcement on Juul Labs' official website on August 8th, Juul Labs has filed a lawsuit against NJOY company and Altria Group (Altria) with the United States International Trade Commission (ITC) and the Federal District Court for the District of Arizona. The lawsuit accuses NJOY's DAILY e-cigarette product of infringing on a patent owned by Juul Labs.

The current lawsuit is the latest development in a series of disputes between the two companies since 2023. In that year, Altria Group completely divested its ownership in Juul Labs and did not obtain the necessary licenses to use Juul Labs' intellectual property. Subsequently, Altria Group acquired NJOY and its products developed in China, which infringed upon Juul Labs' patented technology.

The recent lawsuit was initiated following Juul Labs' victory earlier in 2025 at the International Trade Commission. At that time, the International Trade Commission ruled that the NJOY ACE e-cigarette product developed by Altria Group in China infringed on four patents claimed by Juul Labs, and banned the import of the product to the United States.

In the same month, the International Trade Commission also terminated another patent infringement lawsuit filed by Altria Group against Juul Labs, as it determined that the patents claimed by Altria Group were not infringed.

Recently, Altria Group informed Juul Labs that it plans to restart federal court litigation against Juul Labs based on the same batch of patents that did not receive support in the International Trade Commission lawsuit against Juul Labs.

References:

[1] JUUL LABS FILES ADDITIONAL PATENT INFRINGEMENT ACTIONS AGAINST NJOY AND ALTRIA

Also Read:

[1] Montgomery County, U.S., Receives $1.3 Million from JUUL Settlement for Youth Support Programs

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Russia’s Vape Market Squeezed by Excise Hikes and Criminal Marking Rules

According to Business FM, Russia’s vape and e-liquid supply has tightened since mid-Aug; by early Oct top liquids had largely disappeared and prices rose ~50% vs early summer. Shops cite a two-year excise hike to RUB 44/mL and, from Aug, criminal liability for unmarked goods (large-scale from RUB 100k), prompting withdrawals. Some chains report compliant substitutes. A bill would let regions ban vape sales.

Oct.30 by 2FIRSTS.ai

Leather Wrap + Mini Display: DOJO’s New Product Launches in the U.S., Priced Around $15

DOJO lists Sphere S 40K in the U.S.: semi-transparent leather wrap, mini status display; 20 mL/40,000 puffs/1000 mAh, ECO/SMART; $14.99; some pages “Coming Soon.”

Oct.14 by 2FIRSTS.ai

South Korean convenience store GS25 and KT&G jointly released a new heated tobacco product, which will be available starting in October

South Korean convenience store chain GS25 has partnered with KT&G to launch a limited-edition heated tobacco device, the "Lil Hybrid 3.0 X GS25." A total of 48,000 units of the new device, featuring the GS25's signature blue, are available, targeting customers in their 20s and 30s. Each device is priced at approximately US$63 and is scheduled to be released in early October.

Sep.30 by 2FIRSTS.ai

Altria and NJOY Sue ITC, Claim Judge Appointment Process Is Unconstitutional

Altria Group and its NJOY subsidiary have filed a lawsuit in Virginia federal court challenging the U.S. International Trade Commission’s process for appointing administrative law judges. The companies allege the system violates the U.S. Constitution and seek to halt an ITC patent investigation initiated by rival Juul.