Japan Tobacco International Malaysia Appoints Didier Ellena as Managing Director; Predecessor Reassigned to North Asia Role

Jan.15

Japan Tobacco International (JTI) Malaysia has appointed Didier Ellena as managing director, effective Jan 5. Ellena has spent more than 30 years with JTI and has held leadership roles across multiple countries and regions. His predecessor, Juliana Mohd Yahaya, will become vice president of sales and marketing for JTI North Asia.

Quick Takeaways

JTI Malaysia has appointed Didier Ellena as its new managing director, effective Jan 5.
Ellena has spent more than 30 years with JTI and brings management experience across multiple markets.
His predecessor, Juliana Mohd Yahaya, will become vice president of sales and marketing for JTI North Asia.

2Firsts, Jan 15, 2026

According to Business Today, Japan Tobacco International (JTI) Malaysia announced the appointment of Didier Ellena as managing director, effective Jan 5, 2026.

The report said Ellena has more than 30 years of experience within JTI and has held management roles in markets including Hungary, the Adriatic region, Russia, France and Italy. The company said that in his new role, he will be responsible for JTI Malaysia’s overall business strategy and operations, with a focus on sustainable growth, regulatory compliance and responsible business practices.

Ellena succeeds Juliana Mohd Yahaya, who was appointed managing director of JTI Malaysia in October 2023. She will move on to serve as vice president of sales and marketing for JTI North Asia.

Cover image source: Business Today

References:

[1] JTI Malaysia Appoints New Managing Director

Also Read:

[1] JTI Expands Albania Distribution Through Partnership with Nelt

[2] JTI UK Expands Nordic Spirit Line, Launches 17mg Nicotine Pouch

[3] JTI launches Ploom AURA new heated tobacco device device in Romania

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