Quick Takeaways
- Black Friday / Cyber Monday promotions: Brands such as VAPORESSO and OXVA launched early holiday deals, including tiered reductions, free shipping, and sitewide discounts.
- Thanksgiving giveaway campaigns: Brands including JNR, OXBAR, ZOFO, and MR FOG rolled out interactive Thanksgiving giveaways through comments, community engagement, and content submissions.
- Diverse participation mechanisms: Activities span North America, the UK, and parts of the EU, offering device kits, sample packs, and mystery gifts.
- Concentrated holiday timeline: Promotions run from November 10 to early December, while most Thanksgiving giveaways center around November 24.
2Firsts, November 26, 2025 — According to information compiled from the VapeNice website, the overlap of Black Friday, Cyber Monday, and the Thanksgiving shopping season has prompted multiple e-cigarette brands to launch bundled promotional and giveaway activities from mid-November to early December. These campaigns include tiered discounts, sitewide deals, interactive prize draws, and a variety of bundled gifts, covering markets in North America and Europe. The activity formats range from direct price incentives to community-driven engagement.
Black Friday / Cyber Monday Promotions: OXVA, VAPORESSO Roll Out 10%–25% Off Deals
On the online retail side, Vapesourcing introduced tiered reductions using the promo code “CRAZY”, including USD 20 off orders over USD 89 and USD 50 off orders over USD 189, along with free shipping.
Distributor KMG launched its “Stock Up Great Offers” promotion, emphasizing bulk-friendly discounts suitable for retailers and high-volume consumers.
On the brand side, Monvaper introduced a “Celebrate Christmas Early” Black Friday campaign tailored for holiday gifting scenarios.
OXVA began its early Black Friday warm-up promotion on November 13, running through November 20. The deals include USD 5 off every USD 50 spent, along with tiered gifts such as a “frog squeeze toy” for orders over USD 59.
VAPORESSO launched a longer “Black Friday + Cyber Monday” campaign from November 10 to December 7, offering around 25% off sitewide when purchasing two or more items, with select products discounted up to 50% and bundled with multiple gifts.
Thanksgiving Giveaways: JNR, OXBAR, MR FOG and More Roll Out Holiday Rewards
JNR launched a Discord-exclusive giveaway for Thanksgiving, targeting users in North America and extending to parts of the EU and the UK.
OXBAR hosted the “WIN GTURBO + TRIFUSION Kit” giveaway, offering device kits to three groups with a total of six winners.
ZOFO initiated its #ZOFOThanksday interactive event, inviting users to comment their “most grateful person” on a designated post for a chance to win a mystery prize.
Hayati Vapor rolled out its “Golden Boom Hunt,” hiding a “Golden MOXY” reward within its content and prompting users to follow clues.
MR FOG offered Switch Pod and AURA sample kits as holiday giveaways, open to both new and returning users.
Hellvape launched the “Build & Win Dead Rabbit 4 RTA Pro” competition, encouraging users to submit custom build setups or vapor effect photos to win holiday prizes.
Overall, e-cigarette brands’ Black Friday, Cyber Monday and Thanksgiving campaigns generally fall into three major patterns: price-driven discounts (tiered reductions, promo codes, sitewide discounts), gift-with-purchase bundles (device kits, sample packs, branded accessories), and interactive giveaways (comments, community participation, content submissions).
2Firsts will continue to monitor holiday-season marketing trends across global NGPS brands and provide readers with timely market developments and industry insights.
Cover image source: Monvaper
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