Key Points:
·KT&G has partnered with South Korean beauty and lifestyle brand Hotel Dawson to launch a limited edition heated tobacco product called "Lil Hybrid 3.0".
·The product includes two series: "Room Number 792" (룸 넘버 79) and "Secret Meeting" (더 시크릿 세션).
The products will be sold on various online platforms and in flagship stores, with plans to expand to more e-commerce channels.
【2Firsts News Flash】According to Newsis on July 21st, KT&G announced a collaboration with the South Korean beauty and lifestyle brand Hotel Dawson to launch a series of heated tobacco products called "Lil Hybrid 3.0". The products are divided into "Room Number 79" and "The Secret Session".
In terms of product design, "Room 792" comes with a room spray with a green citrus scent, while "Secret Meeting" offers a fresh floral room spray. Additionally, consumers who purchase from the product series will also receive a unique fragrance spray from Hotel Dawson. These products will be sold on platforms such as "Lil Minimalist Store," online store "Lil Shop," and "Naver Store," with plans to launch next month on the South Korean e-commerce platform "Coupang," priced at 99,000 Korean won (approximately $75).
KT&G's NGP business division chief, Hong Dae-hwa, stated that：
“This product cleverly combines Lil's innovative technology with Hotel Dawson's premium quality, and the company plans to continue enhancing its competitiveness in the heated tobacco products market through collaborations with various brands in the future.”
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