China’s E-Cigarette Exports Reached USD 879 Million in September 2025, Down 6.08% MoM— U.S. Remains Top Market, Russia Falls Sharply

Oct.20

In September 2025, China’s total e-cigarette exports reached USD 879 million, representing a 6.08% decline month-on-month but a 3.41% increase year-on-year.

By 2Firsts, October 20 — According to the latest data released by the General Administration of Customs of the People’s Republic of China, China’s total e-cigarette exports reached USD 879 million in September 2025, representing a 6.08% decline month-on-month but a 3.41% increase year-on-year compared with USD 850 million in September 2024. Notably, the top ten export destinations accounted for 79.93% of the total, slightly down from 80.63% in August.

Top 10 Export Destinations for China’s E-Cigarette Products in September 2025

Overall analysis

Despite the slight overall decline, the structure of China’s major export markets remained largely stable, with the United States, the United Kingdom, and Germany continuing to occupy the top three positions.

United States — Maintained its leading position with exports totaling USD 383 million, up 0.1% month-on-month, accounting for approximately 43.6% of China’s total e-cigarette exports.

United Kingdom — Ranked second with USD 90.05 million, though exports fell 22.9% month-on-month.

Germany — Remained in third place with USD 46.91 million, down 4.8% from August.

South Korea — Recorded a strong performance, with exports rising 13.2% to USD 35.32 million, climbing three places to rank fourth — the biggest gainer of the month.

Canada and Russia — Both saw declines; Russia experienced a sharp drop of 43.3%, the steepest among the top ten, while Canada fell 13% month-on-month.

United Arab Emirates (UAE) and Malaysia — Posted steady growth, up 2.1% and 10.2%, respectively, continuing to support demand in the Middle East and Southeast Asia markets.

Japan — Recorded a notable decline, falling 29.6% month-on-month, dropping three places to seventh.

Croatia — Newly entered the top ten with USD 16.26 million, replacing Indonesia, which fell out of the top rankings.

Also Read:

[1] China's e-cigarette exports reach $936 million in August 2025, up 5.27% from July

[2] China’s E-cigarette Exports Hit USD 889 Million in July, U.S. Surges 146% to Reclaim No.1 Spot

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

PMI Launches IQOS ILUMA i in the Philippines, Debuts via Official Stores and Online Channels

PMFTC, the Philippine affiliate of Philip Morris International (PMI), has introduced the heated tobacco device IQOS ILUMA i in the Philippines, featuring induction-heating technology and multiple smart functions. PMI aims to increase the share of smoke-free products to around 66% of its net revenues by 2030. Previously, PMFTC had already launched ZYN nicotine pouch products in Manila.

Nov.25 by 2FIRSTS.ai

RLX Technology Inc. (NYSE: RLX) Q3 2025 Financial Results: Net Revenue US$158.6 Million; International Business Accounts for 72%

RLX Technology Inc. (NYSE: RLX) announced its unaudited financial results for the third quarter of 2025. The company reported net revenue of RMB 1.13 billion, up 49.3% year-on-year, and adjusted net profit of RMB 295.4 million, up 1.4% quarter-on-quarter. International business contributed 72% of total revenue, reflecting robust financial performance and continued shareholder returns.

Nov.14

Judge Dismisses Some Claims in Arkansas THC Vape Class Action

U.S. District Judge Brian S. Miller has dismissed some claims from a proposed class action alleging that vape products contained THC levels above legal limits, while allowing others to proceed. The court rejected warranty and drug liability claims but upheld RICO, negligence, and fraud allegations against multiple defendants.

Nov.11 by 2FIRSTS.ai

5th Circuit Reviews FDA’s Compliance on Small-Business Impact of Vape Rule

A Fifth Circuit panel expressed doubts about whether the U.S. Food and Drug Administration complied with the Regulatory Flexibility Act when issuing its 2021 final rule on premarket tobacco product applications. Vape companies argued the FDA relied on outdated and inaccurate economic data, while the government said the challenged requirements stem from the Tobacco Control Act.