By 2Firsts, October 20 — According to the latest data released by the General Administration of Customs of the People’s Republic of China, China’s total e-cigarette exports reached USD 879 million in September 2025, representing a 6.08% decline month-on-month but a 3.41% increase year-on-year compared with USD 850 million in September 2024. Notably, the top ten export destinations accounted for 79.93% of the total, slightly down from 80.63% in August.
Top 10 Export Destinations for China’s E-Cigarette Products in September 2025
Overall analysis
Despite the slight overall decline, the structure of China’s major export markets remained largely stable, with the United States, the United Kingdom, and Germany continuing to occupy the top three positions.
United States — Maintained its leading position with exports totaling USD 383 million, up 0.1% month-on-month, accounting for approximately 43.6% of China’s total e-cigarette exports.
United Kingdom — Ranked second with USD 90.05 million, though exports fell 22.9% month-on-month.
Germany — Remained in third place with USD 46.91 million, down 4.8% from August.
South Korea — Recorded a strong performance, with exports rising 13.2% to USD 35.32 million, climbing three places to rank fourth — the biggest gainer of the month.
Canada and Russia — Both saw declines; Russia experienced a sharp drop of 43.3%, the steepest among the top ten, while Canada fell 13% month-on-month.
United Arab Emirates (UAE) and Malaysia — Posted steady growth, up 2.1% and 10.2%, respectively, continuing to support demand in the Middle East and Southeast Asia markets.
Japan — Recorded a notable decline, falling 29.6% month-on-month, dropping three places to seventh.
Croatia — Newly entered the top ten with USD 16.26 million, replacing Indonesia, which fell out of the top rankings.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
