Key Points:
New product launch date and distribution channel: KT&G will launch the ultra-thin cigarette brand "Esse Noir" in convenience stores nationwide in South Korea starting from April 23rd.
Product features: Uses black cigarette paper, contains 1.0mg tar, and 0.10mg nicotine.
Brand strategy direction: KT&G will continue to strengthen its brand competitiveness by satisfying diverse consumer needs.
According to News1, on April 22, KT&G announced that their ultra-thin cigarette brand "Esse Noir" will be available for purchase in convenience stores nationwide starting on the 23rd.
Esse Noir" is the only product in the country that uses black cigarette paper, with a tar content of 1.0mg and a nicotine content of 0.10mg.
KT&G Korea brand manager Song Seung-chul stated that,
This product is developed for consumers who want to experience a rich flavor, with its design differing from existing Esse and Virginia blend products. We will continue to enhance our brand competitiveness by developing products that meet the diverse needs of consumers.
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