Earth's Healing Filed Lawsuit against Smoore and US Distributors for Price Fixing

Feb.17
Earth's Healing Inc. filed a lawsuit against Chinese manufacturer Smoore and four US distributors for alleged price-fixing collusion.

According to a recent report by Law360, the marijuana retailer Earth's Healing Inc. in Arizona filed a lawsuit in California federal court on Tuesday (11th) against the Chinese manufacturer Shenzhen Smoore Technology Co. Ltd and its four US distributors. The lawsuit alleges that they conspired together to avoid competition.


In the lawsuit, Smoore is described as "the primary manufacturer of e-cigarettes sold in the United States," and accused of colluding with co-defendants in the United States to manipulate product prices since its products entered the American market in November 2016.


Earth's Healing states, "In the United States, aside from the defendant Smoore and its authorized distributors, there are no other significant competitors, and the defendants hold and exercise significant market power in the wholesale distribution of e-cigarettes in the United States.


The "authorized distributors" named as co-defendants include Jupiter Research LLC, Greenlane Holdings LLC, 3Win Corp., and CB Solutions LLC operating under the name Canna Brand Solutions.


Earth's Healing claims that "in order to jointly promote and sell Smoore's e-cigarette, Jupiter and other defendants have reached an agreement, determining the terms of their sale of e-cigarettes to customers in the United States, including the prices charged.


Retailers accuse Smoore and its distributors of reaching a consensus through "written and signed agreements" not to compete for customers with each other, and not to sell products to customers at prices lower than the agreed upon price.


The lawsuit alleges that the defendants supervised and enforced their agreement by authorizing distributors to share monthly confidential customer lists and pricing information, as well as authorizing distributors to report potential violations directly to Smoore.


The lawsuit further alleges that Smoore and its distributors share customer data, including pricing information, on a monthly basis and penalize any party that violates the agreement by deducting funds from the security deposit that Smoore requires distributors to pay.


Earth's Healing states: "The defendants' anti-competitive conduct artificially fixed the price of Smoore e-cigarettes in the United States above competitive levels throughout the class action period, causing plaintiffs and potential class members to pay higher prices for Smoore e-cigarettes.


The proposed class action lawsuit includes any U.S. licensed marijuana companies that have purchased e-cigarettes through Smoore authorized distributors since November 2016.


Earth's Healing has been accused of violating the Sherman Act and is seeking class action certification, unspecified damages and interest, injunctions, costs, and other remedies.


As of Wednesday, Earth's Healing's lawyer had not responded to requests for comment, and the defendant had also not responded to requests for comment.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Mexican Congress Postpones Debate on Vape and E-Cigarette Ban
Mexican Congress Postpones Debate on Vape and E-Cigarette Ban
Mexico’s Chamber of Deputies has postponed the debate on a reform to the General Health Law that seeks to completely ban the sale and distribution of electronic cigarettes and vapes. Lawmaker Amancay González Franco (MC) criticized the draft for excluding tobacco heating devices, such as Philip Morris’s IQOS, arguing that these products are even more harmful according to the World Health Organization.
Dec.05 by 2FIRSTS.ai
Philip Morris International and an Italian Design Brand Launch Limited-Edition IQOS Collaboration, Debuting in Japan Before Expanding to 13 Travel Retail Markets
Philip Morris International and an Italian Design Brand Launch Limited-Edition IQOS Collaboration, Debuting in Japan Before Expanding to 13 Travel Retail Markets
Philip Morris International (PMI) has partnered with Italian design brand Seletti on a limited-edition IQOS collaboration, unveiled at Milan’s Pirelli HangarBicocca. The collection features two models, launching first in Japan before rolling out to 13 global travel retail markets. PMI says the partnership leverages design and cultural storytelling to advance its smoke-free transition.
Oct.28 by 2FIRSTS.ai
Black Friday Meets Thanksgiving: Multiple E-Cigarette Brands Launch Discounts and Giveaways Across North America and Europe
Black Friday Meets Thanksgiving: Multiple E-Cigarette Brands Launch Discounts and Giveaways Across North America and Europe
As Black Friday, Cyber Monday and Thanksgiving shopping season arrive, e-cigarette brands such as OXVA and VAPORESSO, together with online retail platforms, have launched concentrated discount and giveaway campaigns running from mid-November to early December. Promotions include tiered reductions, sitewide discounts, bundle deals and interactive prize draws, covering North America, the UK and parts of the EU market.
Nov.26 by 2FIRSTS.ai
Product | Three Power Levels + “2+10” Setup: ELFBAR JoinOne Series Launches in UK Retail
Product | Three Power Levels + “2+10” Setup: ELFBAR JoinOne Series Launches in UK Retail
ELFBAR rolls out the JoinOne15 Classic prefilled replaceable-pod kit, now listed across multiple UK e-commerce channels (some pages marked “coming soon”). The device uses a “2 ml prefilled pod + 10 ml refill container (‘2+10’)” system, supports three power levels, and claims up to 15,000 puffs in combined use. The kit is priced at £12.99, with matching “2+10” refill pods at £7.99.
Nov.03 by 2FIRSTS.ai
Scandinavian Tobacco Group Reports Q3 2025 Results and Narrows Full-Year Guidance
Scandinavian Tobacco Group Reports Q3 2025 Results and Narrows Full-Year Guidance
Scandinavian Tobacco Group (STG) reported net sales of DKK 2.4 billion for Q3 2025, in line with last year. EBITDA before special items reached DKK 519 million with a 22.0% margin. Handmade Cigars and Next Generation Products saw organic growth, while Machine-Rolled Cigars and Smoking Tobacco declined. The company narrowed its full-year guidance.
Nov.12 by 2FIRSTS.ai
China Opens 2026 National E-Cigarette Standards Project for Public Submissions
China Opens 2026 National E-Cigarette Standards Project for Public Submissions
The State Administration for Market Regulation (SAMR) and the State Tobacco Monopoly Administration (STMA) jointly announced the launch of the 2026 National Standardization Project for E-cigarettes. The initiative, coordinated by the National Technical Committee on Standardization of E-cigarettes, aims to enhance the industry’s regulatory framework through new standards on manufacturing, storage, distribution, and evaluation.
Nov.27 by 2FIRSTS.ai