Key highlights:
A judge in the state of Minnesota has ordered e-cigarette company High Light Vapes to cease operations in the state, including its owners and affiliated companies.
The company's product, which resembles a highlighter and comes in flavors appealing to minors such as fruit and mint, violates state laws prohibiting deceptive tobacco marketing.
The directive was issued after the Supreme Court upheld the FDA's restrictions on e-cigarettes. Prior to this, Minnesota Attorney General Keith Ellison, along with several other state attorneys general, urged the Supreme Court to support the FDA's regulatory measures.
According to a report from Fox9 on April 10, a judge in Minnesota has ordered the e-cigarette brand High Light Vapes to cease operations in the state based on a lawsuit.
The order prohibits High Light Vapes, its owners, and affiliated companies from conducting business in the state of Minnesota. High Light Vapes is known for their products designed to resemble highlighter pens, which is in violation of state laws prohibiting deceptive tobacco marketing that appeals to minors. If the company attempts to operate in Minnesota again, they will face a fine of $50,000.
In January, Minnesota Attorney General Keith Ellison filed a lawsuit accusing High Light Vapes of producing products that resemble highlighters and can be used "discreetly" in any environment. These e-cigarettes not only mimic educational tools in design, but also come in flavors such as fruit, mint, and dessert, which violates state law.
This court order was issued after the Supreme Court supported the FDA's restrictions on e-cigarettes. Attorney General Ellison, along with several other states, authored a brief urging the Supreme Court to support the FDA's regulatory measures.
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