U.S. Texas House Passes SB 2024: Proposal to Ban Chinese-Made E-Cigarettes and Curb Youth-Targeted Marketing

May.29
U.S. Texas House Passes SB 2024: Proposal to Ban Chinese-Made E-Cigarettes and Curb Youth-Targeted Marketing
Texas House passes bill SB 2024 expanding e-cigarette definition, banning products made in China, and limiting marketing strategies aimed at minors.

【By 2Firsts】On May 28, the Texas House of Representatives passed the registration bill SB 2024 with a vote of 128 in favor and 7 against. The amendment expands the definition of "e-cigarettes" and "e-cigarette products" to include non-nicotine substances, planning to ban the sale of e-cigarette products manufactured in China in Texas. It also imposes restrictions on marketing strategies and product designs that appeal to minors, such as cartoon images, candy-like appearances, and disguising as school supplies.

 

Currently, the bill will proceed to the next step of "Governor Action," which is a key step in determining whether the bill will ultimately become law. In accordance with American law, major gubernatorial actions include:

 

Signing the bill: If the governor agrees with the bill, he/she will sign it, and the bill will then become law on the designated effective date. This is the most common way for bills to become laws.

 

Veto the bill: If the governor does not agree with the bill, he/she can choose to veto it. A veto typically means the bill will not become law.

 

·The legislature has the opportunity to overturn the governor's veto with a supermajority vote (such as two-thirds of the votes), thus making a bill a law without the governor's approval.

 

U.S. Texas House Passes SB 2024: Proposal to Ban Chinese-Made E-Cigarettes and Curb Youth-Targeted Marketing
Bill Progress | Image source: Texas legislature online Bill Stages

 

 

The Following are the Main Contents of the Bill:

 

The bill is related to banning the marketing, advertising, or sale of certain e-cigarette products, and establishes criminal offenses for this purpose.

 

The main content includes:

 

Revised Definition of "E-cigarette": 

 

·Any device that delivers nicotine or other substances to the user by means of a mechanical heating element, battery, or electronic circuit, to simulate smoking. 

·Also includes any other device that vaporizes or aerosolizes consumable liquid solutions or materials during use, regardless of whether or not the liquid solution or material contains nicotine.

 

 

Revised Definition of "E-Cigarette Products"

 

This refers to any substance intended for use in e-cigarettes, regardless of whether it contains nicotine.

 

Prohibited conduct: It is considered a crime to engage in individual marketing, advertising, selling, or promoting e-cigarette products that meet the following description:

 

Product packaging: 

·Depictions imitating primarily cartoon fictional characters targeted towards minors for entertainment purposes. 

·Imitating or counterfeiting trademarks or commercial appearance of products that are primarily or have historically been sold to minors. 

·Contains symbols mainly used to promote products to minors. 

·Includes images or names of celebrities. 

·Contains images resembling food (including candies or juices). Product 

 

 

Shape or Design:

·School or office supplies such as highlighters, markers, ballpoint pens, or pencils. 

·Smartphones, smartwatches, smartphone cases, or smartwatch cases. 

·Headphones, including earbuds. 

·Clothing. 

·Backpacks.

·Cosmetics, including lipstick. 

·Toys. 

 

Country of origin:

·Made in China.

 

Ingredients:

·Any derivatives containing or mixed with any cannabinoids, alcohol, kratom, kava, mushrooms, or any of the aforementioned substances.

 

Effective Date and Applicability:

 

·The changes to the law only apply to illegal actions that occur on or after the effective date of this law. Illegal actions that occur before the effective date are subject to the legal jurisdiction in place at the time of the illegal action. If any elements of the illegal action occur before the effective date, the illegal action is considered to have occurred before the effective date. 

 

·The law is scheduled to take effect on September 1, 2025.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts | Dialogue Over Dogma: GFN Co-founder Paddy Costall Lauds Diversity of Voices at 2025 Event
2Firsts | Dialogue Over Dogma: GFN Co-founder Paddy Costall Lauds Diversity of Voices at 2025 Event
In a 2Firsts interview, GFN co-founder Paddy Costall highlighted that entrenched hostility toward industry voices has hindered progress in harm reduction. He urged a return to inclusive dialogue and science-driven strategies to improve public health.
Jun.23
Philippine Police Seize $800,000 Worth of Illegal Vapes, Including Spark Lighting and Elite 15000
Philippine Police Seize $800,000 Worth of Illegal Vapes, Including Spark Lighting and Elite 15000
On July 10, the Philippine Criminal Investigation and Detection Group (CIDG), together with the Department of Trade and Industry (DTI), seized unregistered e-cigarette products worth approximately PHP 45 million (around USD 800,000) in Bulacan province and arrested two suspects.
Jul.14 by 2FIRSTS.ai
JTI Launches Limited Edition Ploom X Advanced in South Korea, Priced at Around $50
JTI Launches Limited Edition Ploom X Advanced in South Korea, Priced at Around $50
On July 1, JTI Korea launched the Ploom X Advanced Limited Edition Ora Ito Red, a red heat-not-burn device developed in collaboration with designer Ora Ito. The standalone device is priced at approximately $50.
Jul.01 by 2FIRSTS.ai
Product|BAT Japan Launches glo Hilo with 5-Second Heat-up Time in Japan
Product|BAT Japan Launches glo Hilo with 5-Second Heat-up Time in Japan
BAT Japan has launched its latest heated tobacco device, glo Hilo, in Miyagi Prefecture on June 9. The device features a 5-second preheat time and Bluetooth connectivity with the “myglo” app, allowing users to track puff count and customize session duration. It is priced at ¥3,980 (approximately $23.44).
Jun.09 by 2FIRSTS.ai
Chile Enacts New Vaping Law Banning Sales to Minors, Restricting Ads to Enclosed Spaces
Chile Enacts New Vaping Law Banning Sales to Minors, Restricting Ads to Enclosed Spaces
Starting May 20, 2024, Chile has implemented a new law regulating the sale, use and advertising of vaping products, including a ban on sales to anyone under 18 and restrictions on use in enclosed public spaces.
May.20 by 2FIRSTS.ai
New FDA Chief’s 100-Day Report: Cracking Down on Illegal E-Cigarettes, Advancing AI Tools for Oversight
New FDA Chief’s 100-Day Report: Cracking Down on Illegal E-Cigarettes, Advancing AI Tools for Oversight
U.S. FDA chief Marty Makary marked his first 100 days in office by outlining key reforms aimed at speeding drug approvals and tightening oversight. The agency unveiled a “national priority review” program to cut drug review times from 10–12 months to as little as 1–2 months, and partnered with customs to seize nearly $34 million in illegal e-cigarette products. The FDA also piloted its first AI-assisted review and launched “Elsa,” an internal generative AI tool to modernize regulatory processes.
Jul.11 by 2FIRSTS.ai