MYLE: a globally recognized and trusted brand

Aug.22.2022
MYLE: a globally recognized and trusted brand
New Jersey-based MYLE wins "Best Brand" at MENA Vape Awards in Dubai and "Industry Leader" at Vapouround Awards in the UK.

Ridgefield, New Jersey: MYLE is a brand globally recognized and trusted by consumers, winning the "Best Brand" award at the Middle East and North Africa (MENA) Vape Awards held in Dubai last week. Earlier this month, they also received the "Industry Leader" award at the 2022 Vapouround Awards held in the UK.


I am humbled and proud of our success as a global brand and leader in the electronic cigarette industry. It is humbling to see how this industry has accepted us with such high standards. We take pride in our investment in research and development and ensure that our electronic cigarette products are safe and effective for global consumption," said Ariel Gorelik, co-founder and CEO.


Ariel Gorelik created the brand at a young age of 30, with a vision to establish a safe and effective e-cigarette brand. Over the past 7 years, the brand has become a globally recognized leader in the e-cigarette industry. At only 37 years old, Ariel has gained recognition as a leader in a fast-paced and constantly evolving $18 billion global industry, which is an impressive feat.


Co-founder and CEO Ariel Gorelik added, "Maintaining a leading position in an industry that is constantly innovating and evolving due to nation-specific legislation is not only challenging, but it also keeps us vigilant in all aspects of our business.


Last week, the brand launched two unique electronic cigarette products for wholesalers, distributors, and retailers at the World Electronic Cigarette Exhibition in Dubai, UAE. These soon-to-be-released products have generated excitement and sparked interest among passionate B2B buyers.


The brand is a global electronic cigarette company founded in 2015, aiming to provide a safe and ideal alternative for combustible cigarettes that offers consumers pleasure in terms of ease of use, customization, and durability.


The executive team's decades of industry experience, coupled with the world-class manufacturing and research and development budget that MYLE Vape has experienced since its inception, have enabled the brand to achieve world-renowned design and technological innovation. The brand produces disposable products, additional pod systems, rechargeable devices, and electronic cigarette accessories, and these products are sold globally outside the United States.


Announcement:


This article is compiled from third-party information sources and is intended for industry-related communication and learning.


This article does not represent the perspective of 2FIRSTS and 2FIRSTS cannot confirm the authenticity or accuracy of its content. Its compilation is solely for industry-related exchanges and research purposes.


Due to limitations in the level of translation, the translated article may not fully reflect the original text. Please refer to the original text for accuracy.


2FIRSTS is fully aligned with the Chinese government's positions and statements on any domestic, Hong Kong-Macau-Taiwan related, and foreign matters.


The compilation of information in this article is the property of the original media and author. If there is any infringement, please contact us for removal.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Cambodia Moves to Draft New Tobacco Control Strategy Targeting Illicit Products and E-Cigarette Spread
Cambodia Moves to Draft New Tobacco Control Strategy Targeting Illicit Products and E-Cigarette Spread
Cambodian Health Minister Cheang Ra has called for the development of a tobacco control strategy for 2027–2031, with the goal of reducing tobacco use by 30% by 2030. The directive was issued during a Tobacco Product Control Committee meeting in Phnom Penh. Priority areas include reducing tobacco use, protecting the public from secondhand smoke, tackling illegal and counterfeit tobacco products, and preventing the spread of e-cigarettes.
Apr.29 by 2FIRSTS.ai
Ispire and Jincheng Pharma Form Joint Venture to Enter Global High-Growth Nicotine Pouch Market
Ispire and Jincheng Pharma Form Joint Venture to Enter Global High-Growth Nicotine Pouch Market
Summary Ispire Technology announced a strategic joint venture with Chinese pharmaceutical company Jincheng Pharma to manufacture and commercialize nicotine pouch products. The partnership combines pharmaceutical-grade production capabilities with Ispire’s global regulatory infrastructure and distribution network as the company expands beyond vaping hardware into oral nicotine products.
Business
May.13
RJR Vapor Loses Tax Refund Case as Texas High Court Finds VELO Pouches Taxable
RJR Vapor Loses Tax Refund Case as Texas High Court Finds VELO Pouches Taxable
The Texas Supreme Court issued a case summary on May 8, 2026, describing its decision in Hancock v. RJR Vapor Co. LLC. The dispute centered on whether RJR Vapor’s VELO oral nicotine pouches are taxable as “tobacco products” under the Texas Tax Code. Lower courts had held that the pouches were not taxable tobacco products, but the Texas Supreme Court reversed, concluding that VELO pouches are taxable because they are made of “a tobacco substitute.”
May.09 by 2FIRSTS.ai
EU Novel Tobacco Regulation Trends and Business Response | Guest Contribution by a European Legal and Compliance Expert
EU Novel Tobacco Regulation Trends and Business Response | Guest Contribution by a European Legal and Compliance Expert
Carlos Cabrera, founder of CabLab Law & Advocacy, contributes this article to 2Firsts, arguing that the EU’s evolving approach to novel tobacco regulation may unintentionally reinforce cigarette use by narrowing alternatives. He warns companies to watch signals on flavours, labelling, traceability, nicotine pouch rules and digital marketing, while grounding business decisions in realistic timelines, compliance planning and continuous monitoring.
Apr.22
Moscow Police Seize About 65,000 E-Cigarettes Worth More Than RUB 30 Million
Moscow Police Seize About 65,000 E-Cigarettes Worth More Than RUB 30 Million
Russian Interior Ministry spokesperson Irina Volk said on May 6 that police in Moscow seized about 65,000 nicotine-containing products from a man during searches of residential and warehouse premises. The products were valued at about RUB 30 million, or about USD 395,727 based on an exchange rate of USD 1 = RUB 75.81.
May.11 by 2FIRSTS.ai
Argentina Issues Resolution 549/2026 to Regulate Vapes, Heated Tobacco and Nicotine Pouches
Argentina Issues Resolution 549/2026 to Regulate Vapes, Heated Tobacco and Nicotine Pouches
Argentina’s government has created a comprehensive regulatory framework for nicotine products, including vapes, heated tobacco and nicotine pouches, through Resolution 549/2026 published in the Official Gazette. The new regulation ends the previous prohibitive framework and establishes rules to organize the market by requiring traceability, quality standards and mandatory registration for all manufacturers and retailers operating in the country.
May.06 by 2FIRSTS.ai