According to a recent report from Albanian media Anabelmagazine, Philip Morris International (PMI) has announced the launch of its heated tobacco product IQOS ILUMA in the Albanian market.
According to reports, IQOS ILUMA utilizes induction heating technology (SMARTCORE INDUCTION SYSTEM). Lorent Gordi, the General Manager of PMI in Albania and Kosovo markets, said, "The launch of our most innovative device, IQOS ILUMA, offers adult smokers another better choice and represents a significant step towards ultimately replacing traditional cigarettes.
IQOS ILUMA is now available in three different models and will be sold at various retail locations nationwide starting from December 7, 2023.
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