On February 20th, according to reports from South Korean media, KT&G, PMI, and BAT have all recently released new heat-not-burn products, along with exclusive pods that are being sold at higher prices than before. This trend started at the end of last year.
As it is known, the new products launched by these three companies are not compatible with their existing pods or pods from third-party companies.
BAT has launched four exclusive pods under the brand name Neo, coinciding with the release of Glo Hyper X2. However, the length and thickness of these pods are different from their previous models, and therefore cannot be used with existing Glow Pro Slim devices.
PMI Korea's new product, IQOS ILUMA, is not compatible with the previous IQOS Duo 3's proprietary podHits. ILUMA requires the use of an exclusive podTeria.
Meanwhile, both BAT and PMI have raised the price of their pods from 4,500 Korean won (approximately 23.8 yuan) to 4,800 Korean won (approximately 25.4 yuan) during the launch of their new products.
When it comes to KT&G's existing product, Lil Hybrid, the price for a pod is 4,500 Korean won (approximately 23.8 yuan) plus 500 won for the pod, which brings the average cost to 5,000 Korean won (approximately 26.5 yuan) per unit. This new product raises the price of a single cigarette to 4,800 Korean won (approximately 25.4 yuan) without the pod.
Reference/Bibliography:
Cigarette prices increasing, causing ripples in the alcohol industry
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