New Mexico Attorney General Files Lawsuit Over Sales of Flavored Disposable E-Cigarettes

Apr.01
New Mexico Attorney General Files Lawsuit Over Sales of Flavored Disposable E-Cigarettes
The New Mexico Department of Justice announced that it has filed a lawsuit against major convenience store chains and distributors, alleging that they sold flavored disposable e-cigarettes and contributed to youth nicotine addiction across the state.

Key Takeaways

 

  • The New Mexico Department of Justice has sued major convenience store chains and distributors over flavored disposable e-cigarettes.
  • Defendants include Circle K, Alon, and related entities.
  • The complaint says flavored disposable e-cigarettes have become the most commonly used tobacco product among teenagers.
  • Nearly one in five New Mexico high school students reported using e-cigarettes in 2023.
  • The state is seeking to disrupt the supply chain and pursue civil penalties under the New Mexico Unfair Practices Act.

 


 

2Firsts, April 1, 2026

 

According to the New Mexico Department of Justice, Attorney General Raúl Torrez announced that the department has filed a lawsuit against major convenience store chains and distributors, alleging that they sold flavored disposable e-cigarettes and fueled youth nicotine addiction across the state.

 

New Mexico filed suit against Circle K, Alon and related entities

 

The complaint alleges that these retailers and distributors, including Circle K, Alon, and related entities, willfully distributed and sold flavored disposable vape products in disregard of public health and safety. The products are described as being marketed with bright packaging and flavors such as fruit, candy, and desserts that are especially attractive to minors.

 

New Mexico Attorney General Files Lawsuit Over Sales of Flavored Disposable E-Cigarettes
Products showcased at the press conference | Image source: abqjournal

 

Raúl Torrez said the companies built a pipeline moving illegal addictive products from overseas factories into the hands of New Mexico children. He said flavored disposable e-cigarettes are not authorized for sale anywhere in the United States and described them as engineered to taste like candy, designed to be hidden in backpacks, and loaded with enough nicotine to create lifelong addiction.

 

The complaint says nearly one in five high school students used e-cigarettes in 2023

 

According to the lawsuit, flavored disposable e-cigarettes have become the most commonly used tobacco product among teenagers. Nearly one in five New Mexico high school students reported using e-cigarettes in 2023, putting thousands of young people at risk of lifelong nicotine addiction.

 

Dr. Michael DiGirolamo of UNM Pediatric Pulmonology said children are more vulnerable than adults to the addictive qualities of nicotine in e-cigarettes, and that chemical dependence can develop quickly, sometimes after only a small number of pods. He also said he has treated children who became dependent on nicotine and THC vaping products, including some with lung damage severe enough to require discussions about referral for lung transplantation.

 

Mary Warren, educator and counselor at Walatowa High Charter School, said these highly addictive vapes affect students’ physical health as well as their emotional well-being, focus, and sense of safety.

 

The state says products are sold near schools and schools face added management costs

 

The complaint says brightly colored disposable vapes in flavors such as Blue Razz Ice, Strawberry Cream, and Watermelon Mint have become entrenched in gas stations and convenience stores across the state, including locations near schools and youth gathering places.

 

The complaint also says youth vaping has created serious consequences for New Mexico schools. Educators reportedly described widespread vaping in bathrooms, hallways, and athletic facilities, forcing districts to use limited education funds on vape detectors, monitoring systems, and cessation programs. Students addicted to nicotine are also said to experience withdrawal symptoms during the school day, including headaches, irritability, anxiety, and difficulty concentrating.

 

The department further says today’s e-cigarettes deliver nicotine at concentrations more than double those found in traditional cigarettes. The complaint states that research shows as little as 5 milligrams of nicotine per day is enough to establish addiction in a young person. It also cites studies linking youth vaping to respiratory illness, chronic obstructive pulmonary disease, anxiety, depression, and symptoms of ADHD.

 

The department seeks to stop sales and pursue civil penalties

 

The complaint further alleges that the products may expose users to dangerous chemicals and heavy metals. Multiple studies, as well as testing conducted during the investigation, reportedly found traces of lead, copper, and nickel in flavored disposable vape products, including items purchased from New Mexico retailers.

 

The New Mexico Department of Justice said the lawsuit is intended to disrupt the illegal supply chain bringing flavored disposable e-cigarettes into New Mexico and to stop their sale in stores throughout the state. The department is also seeking civil penalties and other relief under the New Mexico Unfair Practices Act.

 

Image source: New Mexico Department of Justice

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

FDA Expands ENDS Market Access With First Authorization of Non-Tobacco and Non-Menthol Products
FDA Expands ENDS Market Access With First Authorization of Non-Tobacco and Non-Menthol Products
The U.S. Food and Drug Administration (FDA) announced on May 5, 2026 that it authorized the marketing of four Glas electronic nicotine delivery system (ENDS) products through the premarket tobacco product application (PMTA) pathway. The authorized products are Classic Menthol, Fresh Menthol, Gold and Sapphire pods, each containing 50mg/ml, or 5%, tobacco-derived nicotine.
May.06 by 2FIRSTS.ai
Product | 30ml E-Liquid, 40,000 Puffs, and Three Power Settings: OXBAR Launches New DTL Product ROVOTA
Product | 30ml E-Liquid, 40,000 Puffs, and Three Power Settings: OXBAR Launches New DTL Product ROVOTA
E-cigarette brand OXBAR has launched its new DTL e-cigarette, the OXBAR ROVOTA, on its official website. The product contains 30ml of e-liquid and is officially rated for up to approximately 40,000 puffs. It has a nicotine strength of 6mg and offers around 15 flavor options. The device is equipped with a 1400mAh battery, supports Type-C charging, features a 0.4Ω dual mesh coil, and supports three power settings of 20W, 30W, and 40W.
Mar.31 by 2FIRSTS.ai
Ispire Reports Fiscal Q3 2026 Revenue of $18.7 Million and Net Loss of $9.5 Million
Ispire Reports Fiscal Q3 2026 Revenue of $18.7 Million and Net Loss of $9.5 Million
Ispire Technology reported financial results on May 7, 2026, for the third quarter of fiscal 2026, covering the three months ended March 31, 2026. Revenue was $18.7 million, compared with $26.2 million in the third quarter of fiscal 2025 and $20.3 million in the prior quarter. Gross profit was $2.0 million, with gross margin of 10.7%. Net loss was $9.5 million, or $0.17 per share. The company said it held $18.0 million in cash as of March 31, 2026, up $468,000 sequentially.
May.08 by 2FIRSTS.ai
European Commission Publishes Tobacco Control Framework Evaluation, Says Smoking and Tobacco-Related Deaths Have Declined
European Commission Publishes Tobacco Control Framework Evaluation, Says Smoking and Tobacco-Related Deaths Have Declined
The European Commission has published its evaluation of the EU tobacco control framework, assessing the effectiveness, efficiency and relevance of the Tobacco Products Directive and Tobacco Advertising Directive in protecting public health and ensuring the smooth functioning of the internal market.
Apr.03 by 2FIRSTS.ai
Japan to Raise Tobacco Taxes and Corporate Income Tax From April 1 to Help Fund Defense Spending
Japan to Raise Tobacco Taxes and Corporate Income Tax From April 1 to Help Fund Defense Spending
Japan will raise tobacco product taxes and corporate income tax from April 1 as part of a package of levies to help fund a five-year defense spending increase totaling JPY 43 trillion. Tobacco taxes will be raised in two stages, with the first increase taking effect on April 1 and the second in October, while personal income tax is planned to rise in January.
Mar.27 by 2FIRSTS.ai
Ukrainian Committee Chair Says Nicotine Pouches Should Be Fully Banned for Sale to Minors
Ukrainian Committee Chair Says Nicotine Pouches Should Be Fully Banned for Sale to Minors
Mykhailo Radutskyi, chair of the Verkhovna Rada Committee on National Health, Medical Assistance and Medical Insurance, said nicotine pouches should be fully banned for sale to minors and their advertising should be restricted.
Apr.07 by 2FIRSTS.ai