New Low-priced BARZ Disposable E-cigarette in Russia

Feb.06.2023

Vardex online platform in Russia sells disposable e-cigarette at a new low price, marking a potential shift in the market.

On the evening of February 5th Beijing time, staff members from 2FIRSTS, a media center in Moscow, found that Russia's largest compliant retail chain store VARDEX had lowered the price of its disposable electronic cigarette products on its online platform. The product is priced between 150 and 200 rubles (approximately 15-20 yuan), with 300 puffs and 1.1-1.3ml of e-liquid, and is from the electronic cigarette brand BARZ.

This is currently the cheapest and smallest electronic cigarette product on the Russian market.

Product sales information | Image source: VARDEX

Product for Sale | Image Source: VARDEX

Product on Sale | Image source: VARDEX

It is reported that before the release of this product, the lowest priced disposable e-cigarette on the Russian market was sold for 300-350 rubles (approximately 30-35 yuan), with 600 puffs and 2ml of e-liquid.

Considering the new e-cigarette taxation law that will take effect in the Russian Federation on March 1st, eliminating taxes on the device itself will undoubtedly significantly reduce the tax cost for retail prices of e-cigarette products. Consumption tax is fully linked to the nicotine content of the e-liquid, meaning that the lower the content, the lower the tax. This presents a new opportunity for disposable, low-nicotine e-cigarette products.

Currently, low-priced electronic cigarettes appearing on sales websites may be an attempt by manufacturers to adjust to the new tax laws. The retail price of these products is significantly lower than the previous lowest market price, with a drop of up to 100%. According to previous field research conducted by 2FIRSTS in the Russian market, it was difficult to purchase similar products even through the grey channels at a price of 150 rubles. It is expected that the Russian vape market will soon experience a wave of product changes.

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