On June 6, 2Firsts — a leading global media and think tank focused on the new tobacco industry — will host the "Global NGP Market Trends Forum" in Shenzhen, China.
As the global new tobacco industry enters a critical new phase in 2025, marked by a shift from quantitative to qualitative change, emerging trends in regulation, technology, and consumer behavior are set to reshape the landscape. For companies worldwide, this marks the beginning of the "endgame" — a time when opportunities are clearer, but the risks of falling behind are greater. Identifying and acting on key trends will be crucial in this high-stakes competition.
With the theme "New Markets, New Opportunities," the forum will focus on market dynamics and industry trends from the second half of 2025 through 2026, aiming to help global NGP (next-generation product) companies navigate change and seize future growth.
Key Discussion Topics:
·Shifting dynamics and new opportunities in major and emerging markets
·Growth trends in e-cigarettes, heated tobacco, and oral nicotine products
·Structural changes in the traditional cigarette market and its interplay with NGP innovation
Uniquely, this forum will also include insights into the evolving traditional tobacco sector, with global experts sharing innovations and potential synergies with NGPs, advancing a more holistic transformation of the global nicotine industry.
Confirmed and Invited Speakers (partial list):
·Rachael Schmidt, Former FDA Official and Founder, ALINC Consulting LLC (U.S.)
·T.D. Ryklief, Co-founder and Director, MISTLABS (South Africa)
·Jay Yu, CFO, the listed company Ispire
·Weifeng Wen, Director, Miaoli Cigarette Factory (Taiwan, China)
Additional speakers to be announced.
The event will bring together international tobacco companies, Chinese NGP brands and manufacturers, and key players across the global supply chain.
2Firsts invites you to join this forward-looking dialogue — to explore market shifts and capture real opportunities for growth.
Welcome to scan the code to register and secure your seat.
[For international users who are unable to register via the QR code (as the system is designed for users in China), please contact us at info@2firsts.com.]
2Firsts Events Emerge as Key Global Platform for Industry Exchange
As a leading global media and consulting organization in the new tobacco industry, 2Firsts has been dedicated to promoting high-quality development across the global sector. Since 2025, 2Firsts has successfully hosted multiple industry events covering a wide range of topics including regulation, technology, branding, market dynamics, and AI applications.
These events have brought together participants from international tobacco companies, global brands, manufacturers, top-tier supply chain enterprises, and renowned experts. Cumulative in-person attendance has exceeded 1,000 participants.
With the support of 2Firsts’ global media network, event content and speaker insights have received over 150,000 impressions worldwide. Today, 2Firsts events are recognized as essential platforms for global industry dialogue — drawing increasing attention from companies, institutions, scientists, and thought leaders. They play an irreplaceable role in advancing global knowledge sharing, consensus building, and cross-border collaboration in the next-generation tobacco sector.
2Firsts events are closely aligned with the most pressing global industry topics and continue to attract full-house participation and strong engagement from professionals across the world.
Below is a look at some of our past events:
On April 16, 2Firsts successfully hosted the closed-door forum “2Firsts Convenes 2025 Insight Forum on Dual Challenges of U.S. NGP Regulation & Tariff Trends/ Closed-Door Forum on Nicotine Pouch PMTA Technical Analysis” in Shenzhen.
The event offered an in-depth analysis of the regulatory pathway for nicotine pouches in the U.S. market, including technical compliance strategies under the PMTA process. It also provided insights into upcoming U.S. regulatory trends and tariff policies. Attendees received forward-looking and practical guidance to help navigate a complex and evolving market landscape, equipping businesses to seize opportunities and manage emerging challenges.
On March 21, 2Firsts successfully hosted the 2025 Global NGP Brand and Market Development Forum. Industry experts, brand representatives, and supply chain enterprises came together for in-depth discussions on topics such as brand globalization and market trends.
On February 20, 2Firsts successfully hosted the Global NGP Innovation & Tech Forum 2025, attracting over 160 industry professionals. The event focused on technological innovation, market dynamics, and sustainability in e-cigarettes, heated tobacco, and oral nicotine products, offering deep insights and a platform for industry exchange on the future of new tobacco.
On January 9, 2Firsts successfully held the 2025 Global NGP Compliance Development Symposium in Qianhai, Shenzhen. Themed “Spotlighting Emerging Trends and Advancing Industry Compliance,” the event focused on emerging global compliance trends in the new tobacco industry, aiming to promote regulatory advancement and sustainable growth across the sector in 2025.
On December 20, 2024, 2Firsts hosted the “Inaugural Open Day: Industry Review and 2025 NGP Trends Forecast” in Shenzhen, drawing nearly 200 industry professionals. The event featured ten segments covering the year in review, technological innovation, and market regulation. Through keynote speeches, panel discussions, and live interactions, participants explored the future direction of the e-cigarette industry.
Scan the QR code to get the registration link.
[For international users who are unable to register via the QR code (as the system is designed for users in China), please contact us at info@2firsts.com.]
