
Special statement:
This article is for internal industry communication only and does not make any recommendations for specific brands or products.
The images presented in this article are only used to describe the facts and are not intended as advertisements for any products.
Minors are prohibited from accessing this article.
Product Highlights at a Glance
- Pouchless Design: Eliminates the traditional fiber pouch; nicotine is formed directly into solid pellets that do not melt in the mouth and release instantly.
- “Garlic-Clove” Shape: Crescent-shaped small pellets significantly smaller than standard nicotine pouches.
- Compostable Material: Made with fully compostable materials that reportedly decompose naturally within a few days.
- Norwegian Brand: Developed by Den Norske Snusfabrikken AS, which claims to be Norway’s only all-white snus manufacturer.
- Key Specifications: 21 pellets per can, 15 g per can, available in 8 mg / 16 mg / 22 mg strengths.
- Pricing & Availability: Retailing online at approximately NOK 64.90 (about USD 6.42), sold in markets including the Czech Republic, Norway, and other European countries.
2Firsts, November 18, 2025 —2Firsts has observed that a new pouchless oral nicotine product, NAKD nicotine pods—featuring an appearance reminiscent of a “garlic clove”—has recently been introduced in overseas markets. Multiple snus and nicotine pouch reviewers have posted hands-on impressions on social media, drawing industry attention to its design logic and market positioning.
2Firsts conducted further observations and analysis of the product’s physical features and market status.
Pouchless Structure + Compostable Materials
According to information published on the NAKD nicotine pods official website and e-commerce listings, the product’s key innovation lies in its pouchless construction. Unlike traditional nicotine pouches that use a fiber outer pouch, NAKD compresses the nicotine carrier directly into a solid pellet that does not melt during oral use.
Images displayed on the official site show the pellets have a crescent-shaped form, tapering slightly at both ends, fuller in the middle, with a smooth, ivory-white surface.

Reviewers’ videos further show that the product is noticeably smaller than standard nicotine pouches, and its overall appearance closely resembles that of a garlic clove.

Official descriptions state that these pouchless nicotine carriers are made of compostable materials capable of naturally breaking down within a few days. The absence of a pouch layer allows users to experience nicotine release more rapidly. If discarded outdoors, the material can also biodegrade on its own.

Made in Norway, Priced Around USD 6.42
2Firsts has compiled the key product specifications for NAKD nicotine pods as shown below:

Each can of NAKD nicotine pods contains 21 pellets, with a total weight of 15 grams, and is available in 22 mg, 16 mg, and 8 mg nicotine strengths. Flavor options include Ice Mint, Mint, and Lime Strawberry.

The product is mainly sold in the Czech Republic, Norway, and other European markets, with current online pricing listed at approximately NOK 64.90, equivalent to USD 6.42.

According to information obtained by 2Firsts from the brand’s official website, NAKD nicotine pods are produced by Den Norske Snusfabrikken AS, a Norwegian company founded in 2021 and based in Våler, Norway. The company claims to be “Norway’s first and only manufacturer of all-white snus (Helhvit snus / All-white snus).”

As a leading global NGP media and think tank, 2Firsts is dedicated to providing the latest product and technological information and insights to practitioners around the world in various categories such as e-cigarettes, heated tobacco products, and modern oral products. It aims to drive technological changes and innovations in NGP products worldwide, thereby offering tobacco consumers globally with safer products and lifestyles.
With a source of information covering the supply chains in China and global markets, 2Firsts product coverage has become one of the most influential platforms for new product and technology releases globally.
Contact 2Firsts for the following services:
1. Providing leads on new products and technologies;
2. Offering comments on products and technologies;
3. Seeking media coverage for your products;
4. Identifying sales channels for products.
Contact Information: Email: info@2firsts.com
Contact CEO Alan Zhao of 2Firsts on LinkedIn.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com






