New Zealand Moving Towards Smoke-Free Goals with THR Strategies

Nov.25.2022
New Zealand Moving Towards Smoke-Free Goals with THR Strategies
New Zealand is making great progress towards its goal of being smoke-free by 2025, with tobacco use dropping significantly.

Nancy Loucas, co-founder of the Aotearoa Vapers Community Advocacy (AVCA), has commended New Zealand's successful implementation of its Tobacco Harm Reduction (THR) strategy, which is helping the country move closer towards achieving its "Aotearoa 2025" goal. Loucas made these remarks after the government released statistics showing that the smoking rate in New Zealand had dropped to a historic low of 8% among adults who smoke daily, down from 9.4% a year earlier.


The AVCA was established in 2016 by electronic cigarette users from various parts of New Zealand who hoped to have their voices heard by local and central governments. All members are former smokers who advocate for electronic cigarettes as a less harmful alternative to combustible tobacco products to help smokers quit. The AVCA has no affiliations or vested interests with the tobacco, pharmaceutical, or local electronic cigarette manufacturing or retail industries.


The smoking rate in New Zealand is now half of what it was 10 years ago. In just the past year, there has been a decrease of 56,000 smokers. Considering the added pressure of the pandemic and increasing living costs, this is truly great news," said Ms. Lucas.


It is noteworthy that the overall daily smoking rate for Maori people is as low as 19.9%, compared to 22.3% in the 2020/21 period. Meanwhile, 8.3% of adult New Zealanders now use e-cigarettes daily.


The AVCA stated that the government has performed well in making smoking cessation services more accessible and introducing tailor-made Maori and Pacific services. A key component is trustworthiness.


During the Covid lockdown and restrictions, smoking rates have increased in other countries, but New Zealand has once again gone against the trend. This is because our Ministry of Health and healthcare providers have adopted a Tobacco Harm Reduction (THR) strategy, encouraging smokers to see e-cigarettes as a safe and highly effective tool for quitting smoking," Ms. Loucas explained.


The AVCA is confident that New Zealand can achieve a smoke-free status by 2025.


Another push towards the national goal, spanning over a decade, will be the creation of smoke-free environments through the amendment of regulations on tobacco products (smoking tobacco). The Health Special Committee in parliament will submit a report by December 1st.


Dr. Ayesha Verrall, Deputy Minister of Health, aims to pass smoke-free legislation by the end of the year. This will reduce the number of retail stores able to sell tobacco, decrease the appeal of cigarettes, and ensure that the next generation never sells tobacco.


Dr. Verrall is a staunch advocate for using THR methods to reduce deadly smoking. She recently stated, "We need to continue supporting smokers to successfully switch to less harmful products... Smoking rates are decreasing in a linear fashion. Achieving our goal of a smoke-free society by 2025 is feasible.


New Zealand is showcasing to the world how to achieve a smoke-free environment. These latest statistics further prove that countries adopting tobacco harm reduction strategies have ultimately saved many lives," summed up Nancy Loucas.


Statement:


This article is compiled from third-party information, intended for industry discussion and learning purposes only.


This article does not represent the views of 2FIRSTS, and 2FIRSTS is unable to confirm the authenticity and accuracy of the content. The compilation of this article is only intended for within-industry communication and research purposes.


Due to limitations in translation abilities, the translated article may not fully express the original content. Please refer to the original article for accuracy.


2FIRSTS maintains complete alignment with the Chinese government on all domestic, Hong Kong, Macau, Taiwan, and foreign issues and positions.


Translation: The copyright of compiled information belongs to the original media and author. If there is any infringement, please contact us to request removal.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

KT&G Moves Ahead With Oral Nicotine Product Development and Pilot Line Preparation
KT&G Moves Ahead With Oral Nicotine Product Development and Pilot Line Preparation
According to a Korean media report, KT&G is developing a smokeless nicotine product that delivers nicotine through oral absorption and is preparing a pilot production line for research and development.
Apr.08 by 2FIRSTS.ai
South Africa health department agrees to exempt smokeless and non-combustible products from tobacco control bill
South Africa health department agrees to exempt smokeless and non-combustible products from tobacco control bill
At a parliamentary committee meeting in South Africa, Health Minister Aaron Motsoaledi said the health department has agreed to exempt non-combustible and smokeless products — including chewing tobacco, snus, nicotine pouches and e-cigarettes — from the Tobacco Products and Electronic Delivery Systems Control Bill. The department is prepared, at this stage, to exempt them from packaging and labelling requirements except for misleading or false claims.
Mar.06 by 2FIRSTS.ai
Kazakhstan: Over 131,000 vapes seized in Almaty and Pavlodar case; about $1.422 million cited
Kazakhstan: Over 131,000 vapes seized in Almaty and Pavlodar case; about $1.422 million cited
Kazakhstan’s financial monitoring authorities said a group is suspected of illicitly distributing vaping devices in Almaty and Pavlodar Region, using Telegram as a sales channel with courier delivery. During searches, investigators seized more than 131,000 vapes valued at 711 million tenge (about $1.422 million, using 1 tenge = $0.0020).
Mar.04 by 2FIRSTS.ai
Latvian Parliament Gives Initial Support to E-Cigarette Deposit Scheme Amendments
Latvian Parliament Gives Initial Support to E-Cigarette Deposit Scheme Amendments
On April 1, Latvia’s parliament gave conceptual support to amendments to the Waste Management Law that would introduce a deposit system for e-cigarettes in order to reduce pollution and environmental harm caused by these products.
Apr.03 by 2FIRSTS.ai
PMI U.S. Says Dothan Factory Closure Reflects Focus on Smoke-Free Business Strategy
PMI U.S. Says Dothan Factory Closure Reflects Focus on Smoke-Free Business Strategy
Philip Morris International U.S. (PMI U.S.) announced that it will close the Swedish Match cigar manufacturing facility on Columbia Highway in Dothan, Alabama. The company said the decision reflects its need to maintain focus on offering reduced-risk, FDA-authorized smoke-free products to legal-aged adult nicotine users in the United States to help them move away from combustible cigarettes.
Mar.30 by 2FIRSTS.ai
Focus on Regulation and Taxation: EVO NXT 2026 Provides Strategic Guidance for Decision-Makers
Focus on Regulation and Taxation: EVO NXT 2026 Provides Strategic Guidance for Decision-Makers
The NGP industry faces rising innovation pressure, growing consumer demand and intensifying regulatory dynamics. Sustainable growth now depends on reliable market intelligence, strong partnerships and structured dialogue with policymakers and stakeholders. On 17–18 April 2026 in Prague, EVO NXT will convene manufacturers, retailers, distributors and industry experts for strategic exchange, with this year’s conference placing regulation and taxation firmly at the center of discussion.
Mar.02