New Zealand Moving Towards Smoke-Free Goals with THR Strategies

Nov.25.2022
New Zealand Moving Towards Smoke-Free Goals with THR Strategies
New Zealand is making great progress towards its goal of being smoke-free by 2025, with tobacco use dropping significantly.

Nancy Loucas, co-founder of the Aotearoa Vapers Community Advocacy (AVCA), has commended New Zealand's successful implementation of its Tobacco Harm Reduction (THR) strategy, which is helping the country move closer towards achieving its "Aotearoa 2025" goal. Loucas made these remarks after the government released statistics showing that the smoking rate in New Zealand had dropped to a historic low of 8% among adults who smoke daily, down from 9.4% a year earlier.


The AVCA was established in 2016 by electronic cigarette users from various parts of New Zealand who hoped to have their voices heard by local and central governments. All members are former smokers who advocate for electronic cigarettes as a less harmful alternative to combustible tobacco products to help smokers quit. The AVCA has no affiliations or vested interests with the tobacco, pharmaceutical, or local electronic cigarette manufacturing or retail industries.


The smoking rate in New Zealand is now half of what it was 10 years ago. In just the past year, there has been a decrease of 56,000 smokers. Considering the added pressure of the pandemic and increasing living costs, this is truly great news," said Ms. Lucas.


It is noteworthy that the overall daily smoking rate for Maori people is as low as 19.9%, compared to 22.3% in the 2020/21 period. Meanwhile, 8.3% of adult New Zealanders now use e-cigarettes daily.


The AVCA stated that the government has performed well in making smoking cessation services more accessible and introducing tailor-made Maori and Pacific services. A key component is trustworthiness.


During the Covid lockdown and restrictions, smoking rates have increased in other countries, but New Zealand has once again gone against the trend. This is because our Ministry of Health and healthcare providers have adopted a Tobacco Harm Reduction (THR) strategy, encouraging smokers to see e-cigarettes as a safe and highly effective tool for quitting smoking," Ms. Loucas explained.


The AVCA is confident that New Zealand can achieve a smoke-free status by 2025.


Another push towards the national goal, spanning over a decade, will be the creation of smoke-free environments through the amendment of regulations on tobacco products (smoking tobacco). The Health Special Committee in parliament will submit a report by December 1st.


Dr. Ayesha Verrall, Deputy Minister of Health, aims to pass smoke-free legislation by the end of the year. This will reduce the number of retail stores able to sell tobacco, decrease the appeal of cigarettes, and ensure that the next generation never sells tobacco.


Dr. Verrall is a staunch advocate for using THR methods to reduce deadly smoking. She recently stated, "We need to continue supporting smokers to successfully switch to less harmful products... Smoking rates are decreasing in a linear fashion. Achieving our goal of a smoke-free society by 2025 is feasible.


New Zealand is showcasing to the world how to achieve a smoke-free environment. These latest statistics further prove that countries adopting tobacco harm reduction strategies have ultimately saved many lives," summed up Nancy Loucas.


Statement:


This article is compiled from third-party information, intended for industry discussion and learning purposes only.


This article does not represent the views of 2FIRSTS, and 2FIRSTS is unable to confirm the authenticity and accuracy of the content. The compilation of this article is only intended for within-industry communication and research purposes.


Due to limitations in translation abilities, the translated article may not fully express the original content. Please refer to the original article for accuracy.


2FIRSTS maintains complete alignment with the Chinese government on all domestic, Hong Kong, Macau, Taiwan, and foreign issues and positions.


Translation: The copyright of compiled information belongs to the original media and author. If there is any infringement, please contact us to request removal.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

22nd Century Positions VLN® Cigarettes for Growth as FDA Considers 0.7 mg/g Nicotine Cap
22nd Century Positions VLN® Cigarettes for Growth as FDA Considers 0.7 mg/g Nicotine Cap
22nd Century Group (Nasdaq: XXII) reported early commercial momentum for its FDA-authorized VLN® very low nicotine cigarettes, distributing approximately 8,800 cartons across 1,700 new U.S. retail outlets in the fourth quarter of 2025, while forecasting expansion to more than 5,000 retail points in 2026.
Business
Feb.24
Nebraska Lawmakers Consider Major Tax Hikes on Cigarettes, Vapes and Other Nicotine Products
Nebraska Lawmakers Consider Major Tax Hikes on Cigarettes, Vapes and Other Nicotine Products
Nebraska lawmakers are considering two tax bills targeting nicotine products. LB1124 would raise the cigarette tax from $0.64 to $1.64 per pack, while LB1238 would shift cigarettes to a 30% tax on the retailer’s purchase price and increase taxes on alternative nicotine and other tobacco products to 30%. The commentary argues the hikes could raise consumer costs, pressure small retailers, and increase cross-border shopping and illicit market activity.
Feb.04 by 2FIRSTS.ai
The Volume Illusion: Measuring the Future of Nicotine with the Tools of the Past
The Volume Illusion: Measuring the Future of Nicotine with the Tools of the Past
As next-generation nicotine products become economically central rather than marginal, traditional volume-based metrics are increasingly unable to explain consumption, risk, and value. Units designed for a cigarette-based economy struggle to describe systems defined by delivery speed, pharmacokinetics, and adaptive user behavior. Drawing on financial reporting, regulation, and nicotine science, a fundamental question: can the future of nicotine still be measured using the tools of its past?
Feb.09 by Alan Zhao | 2Firsts Perspectives
EVO NXT 2026 Offers Unique Insights Into A Dynamic Industry
EVO NXT 2026 Offers Unique Insights Into A Dynamic Industry
Feb.09
Ispire Q2 FY2026 revenue falls to $20.3M as it trims lower-quality customers; A/R down nearly 20%
Ispire Q2 FY2026 revenue falls to $20.3M as it trims lower-quality customers; A/R down nearly 20%
Ispire reported a sharp year-on-year revenue decline in Q2 FY2026 as it shifted away from lower-quality customers, while cutting operating expenses and narrowing its net loss. The company also highlighted improved collections, with net accounts receivable down nearly one-fifth since June 30, 2025, alongside ongoing manufacturing and technology initiatives.
Feb.09 by 2FIRSTS.ai
Florida HB 389 seeks statewide ban on smoking and vaping in public places and indoor workplaces
Florida HB 389 seeks statewide ban on smoking and vaping in public places and indoor workplaces
Florida lawmakers have introduced HB 389, a proposal to expand smoke-free protections by banning smoking and vaping in public places and enclosed indoor workplaces across the state. The bill broadens statutory definitions and outlines limited exceptions and compliance rules, with an effective date of July 1, 2026 if enacted.
Feb.10 by 2FIRSTS.ai