Philip Morris Increases Prices of Electronic Cigarette Cartridges in Japan

Aug.26.2022
PMI raises prices of electronic cigarette cartridges to match Japan's cigarette tax increase plan. South Korea may follow suit.

Philip Morris International (PMI) has announced an increase in prices for its cigarette-shaped e-cigarette cartridges in response to the Japanese government's plan to increase cigarette taxes. In South Korea, there are also claims that the introduction of an inflation index system will lead to increased cigarette taxes. However, many analysts believe that Japan is unlikely to follow suit.

 

On the 26th, Philip Morris Japan announced that they have applied for approval from the Ministry of Finance to modify the retail prices of HEETS and HEETS Duo used with IQOS and IQOS Illuma electronic cigarettes.

 

Effective from October 1st, price adjustments will be made to 49 different products, including 15 Terrier products, 11 Sentia products, 12 Marlboro heat sticks, and 11 popular items. The price range for Terrier products will be from 580 yen (approximately 5,700 Korean won) to 600 yen (approximately 5,900 Korean won), while Centia products will range from 530 yen (approximately 5,200 Korean won) to 550 yen (approximately 5,400 Korean won). Marlboro heat sticks will range from 580 to 600 yen, and popular items will increase by 20 yen (approximately 200 Korean won) from 530 yen to 550 yen.

 

Japan's Ministry of Finance has announced a raise in cigarette taxes, with plans to gradually increase the tax in three phases by 20 yen each time, ultimately reaching a total of 60 yen (approximately 600 Korean won). This decision was made with consideration for the financial status of both the national and local governments, as costs related to social security are expected to rise with an aging population. The tax hike will take effect in October, coinciding with tax reporting season.

 

Philip Morris Korea has stated that each country's pricing policy is different and currently there are no plans to change prices in Korea. Industry insiders also believe that the recent increase in cigarette prices in Japan is unlikely to directly affect Korea. There have been suggestions to introduce an inflation index system, but the government has not yet started discussing the matter.

 

An industry official stated that the Korean Institute of Health and Social Affairs has maintained the system of price linkage, but there has been no discussion of cigarette taxation under the government of Yoon Seok-yeol.

 

In the May release of the National Health Promotion Fund's tobacco pricing policy and utilization plan, the Korea Institute for Health and Social Affairs stated that "due to the need for a high level of societal consensus for an increase in cigarette prices, actual changes in cigarette prices cannot be reflected. It is necessary to examine the introduction of a price index system that has existing price indices.

 

According to industry insiders, the introduction of an inflation index system is seen as a positive move for businesses. This viewpoint sees it as a means of improving predictability in business management. One industry leader stated, "If a price index system is introduced, such as a 4% increase in prices this year, then it is very useful in predicting the extent to which tobacco tax will rise next year. From a business management perspective, predictable numbers are more important.

 

Statement

 

This article is compiled from third-party information and is intended for industry exchange and learning purposes.

 

The views expressed in this article do not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the content. The translation of this article is intended solely for industry exchange and research purposes.

 

Due to limitations in the translation process, the translated article may not fully reflect the original text. Please refer to the original article for accuracy.

 

2FIRSTS adheres to the same position as the Chinese government regarding any domestic, Hong Kong, Macau, Taiwan, or foreign-related statements and stances.

 

The information compilation is the property of the original media and author, and if there is any infringement, please contact us to have it removed.

 


Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

FDA Grants MRTP Orders for 20 ZYN Nicotine Pouches
FDA Grants MRTP Orders for 20 ZYN Nicotine Pouches
The U.S. Food and Drug Administration (FDA) has issued modified risk granted orders to Swedish Match USA for 20 ZYN nicotine pouch products, allowing the already-authorized products to be marketed with a specific claim that using ZYN instead of cigarettes lowers the risk of mouth cancer, heart disease, lung cancer, stroke, emphysema and chronic bronchitis.
Jul.01
Vape Vending Machine Concerns Rise in German-Speaking Europe as Schools and Age Checks Come Into Focus
Vape Vending Machine Concerns Rise in German-Speaking Europe as Schools and Age Checks Come Into Focus
Recent reports from Germany and Switzerland show growing concern over vape and tobacco vending machines near schools or in public settings, with parents, teachers and residents questioning youth access, age-verification controls and the sale of vapes alongside snacks and drinks.
Jul.06
Nasdaq-Listed Vape Company iSpire Technology Restructures Leadership as Tuanfang Liu Becomes Sole CEO, BTIG Initiates Coverage on ODM Growth Opportunity
Nasdaq-Listed Vape Company iSpire Technology Restructures Leadership as Tuanfang Liu Becomes Sole CEO, BTIG Initiates Coverage on ODM Growth Opportunity
Nasdaq-listed vape company iSpire Technology has restructured its leadership team, with Tuanfang Liu becoming the company’s sole chief executive officer (CEO) and Michael Wang appointed CEO of Aspire North America. The move ends iSpire’s previous co-CEO structure and creates clearer responsibilities between group strategy and regional execution. Separately, BTIG initiated coverage on iSpire Technology with a Buy rating and a $3.50 price target, identifying ODM growth opportunities as a key investment factor.
Jul.27
Nicotine Pouches Gain Ground in U.S. Convenience Stores as Vape Unit Sales Fall 14%
Nicotine Pouches Gain Ground in U.S. Convenience Stores as Vape Unit Sales Fall 14%
According to convenience retail publication CStore Decisions, U.S. convenience store tobacco categories are undergoing a structural shift. Based on Circana OmniMarket Total U.S. Convenience data for the 52 weeks ending June 14, 2026, cigarettes remained the largest category with $50.8 billion in sales, but unit sales declined 5.3%. Electronic smoking devices and vaping products also declined, while modern oral nicotine products continued to grow, with nicotine pouch sales rising 29% in dollars and 17% in units. Retailers said changing consumer preferences are reshaping tobacco product assortments at convenience stores.
Regulations
Aug.07
Data|China’s May Vape Exports Fall 10.3%; January–May Shipments Slip 0.9%
Data|China’s May Vape Exports Fall 10.3%; January–May Shipments Slip 0.9%
China’s vape-related exports fell 10.25% year on year in May 2026, marking a second consecutive monthly decline, although exports recovered modestly from April. January-May exports totaled US$4.018 billion, down 0.86% from a year earlier and broadly in line with 2025 levels.
Special Report
Jun.29
BAT New Categories Revenue Rises 18% in H1 2026 as Broad Portfolio Offers More Ways to Win—and Lose
BAT New Categories Revenue Rises 18% in H1 2026 as Broad Portfolio Offers More Ways to Win—and Lose
British American Tobacco’s New Category revenue rose 18% at constant rates in the first half of 2026. Nicotine-pouch brand Velo expanded rapidly, while Vuse recovered as U.S. enforcement against illicit e-vapor products strengthened. Heated-tobacco platform glo remained under pressure, and cigarettes continued to provide most of the group’s profit and cash. Compared with PMI and JT, BAT has more routes to growth—but also greater regulatory, investment and execution risks across its broader portfolio.
BAT
Jul.30