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Philip Morris International Announces IQOS and Devialet Collaboration at Milan Design Week 2026

Apr.22
Philip Morris International Announces IQOS and Devialet Collaboration at Milan Design Week 2026
Philip Morris International announced on April 20 that IQOS has partnered with French acoustic engineering company Devialet to launch “Soundsorial Design” at Milan Design Week 2026. The collaboration includes an immersive exhibition and a limited-edition product set named “Soundsorial.” The exhibition will run from April 20 to April 27 at Opificio 31 in Milan.

Key Takeaways

  • Philip Morris International announced on April 20 a collaboration between IQOS and Devialet.
  • The two brands launched the “Soundsorial Design” immersive exhibition at Milan Design Week 2026.
  • The exhibition will be held at Opificio 31 inside Tortona Rocks from April 20 to April 27, open daily from 10:00 to 21:00 CEST.
  • The collaboration also includes a limited-edition “Soundsorial” capsule set pairing the IQOS ILUMA i PRIME with Devialet Gemini II earbuds.

2Firsts, April 22, 2026 

 

According to Philip Morris International, the company announced a collaboration between IQOS and French acoustic engineering company Devialet, launching “Soundsorial Design” at Milan Design Week 2026.


The collaboration is being presented at Milan Design Week


According to the company, “Soundsorial Design” is an immersive exhibition built around water and light, where sound, movement, and voice are made visible across a changing canvas. The company said the exhibition is designed to invite visitors to explore their own frequency and experience the transformation of sound into sight.


The exhibition is accompanied by a limited-edition product release


Philip Morris International also said the collaboration includes the launch of the “Soundsorial” Limited-Edition Capsule Drop. The set pairs the IQOS ILUMA i PRIME with Devialet’s Gemini II earbuds and features sound-wave-inspired patterns.


Devialet Chief Executive Officer Jacques Demont said the two brands share an ambition to disrupt industry conventions and said sound in the exhibition becomes a physical presence rather than just a backdrop.

 

The companies said the project is centered on design and innovation


Philip Morris International said Devialet’s mission is to give sound its rightful place in life through acoustic breakthroughs, while IQOS continues to innovate and explore new technologies. 

 

The company said the collaboration brings together two cultures centered on precision and innovation.


Oggie Kapetanovic, President Heat Not Burn at Philip Morris International, said both companies are grounded in functional design and innovation and that the collaboration seeks to challenge the status quo and redefine future experiences.


The exhibition dates and venue have been announced


According to the company, “IQOS X Devialet: Soundsorial Design” will be staged at Opificio 31 inside Tortona Rocks in Milan from April 20 to 27, 2026, with daily opening hours from 10:00 to 21:00 CEST.

 

Image source: Philip Morris International

 

References:
[1] IQOS and Devialet Introduce “Soundsorial Design” Collaboration
Also Read:
[1] IQOS Japan Introduces Multiple Pastel-Style UV-Printed Designs for ILUMA i, Available Until April 20
[2] Philip Morris Limited Launches Delia to Expand IQOS Iluma Consumables Portfolio
[3] Philip Morris Korea Launches New IQOS ILUMA i “Electric Purple” Color Edition

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