IQOS Japan Introduces Multiple Pastel-Style UV-Printed Designs for ILUMA i, Available Until April 20

Apr.10

The official IQOS Japan Instagram account posted that IQOS ILUMA i has introduced multiple exterior designs featuring pastel-style UV prints (a UV-curing printing process), adding spring colors to the regular device lineup, with limited-time sales at IQOS Stores through April 20.

Key Takeaways

Publisher: Official IQOS Japan Instagram account @iqos_jp;
Product information: IQOS ILUMA i has introduced multiple exterior designs featuring pastel-style UV prints;
Sales information: Available for a limited time at IQOS Stores through April 20.

2Firsts, April 10, 2026

According to content posted by the official IQOS Japan Instagram account @iqos_jp, IQOS ILUMA i has introduced multiple exterior designs featuring pastel-style UV prints (a UV-curing printing process), and they are being sold for a limited time at IQOS Stores through April 20.

According to the post, the official account showcased three different exterior designs: one featuring a light blue and pink pattern, one with a purple body and a geometric-patterned panel, and another with a gray textile-like exterior featuring yellow and white line patterns. Another accompanying image also showed device bodies in different colorways, including purple, light purple, and light blue-green.

The image text notes that “the image is for illustrative purposes only,” and also states that “ILUMA i ONE is shown as an image after the design renewal.”

As previously reported by 2Firsts, Philip Morris International has successively released three customized IQOS ILUMA i series sets in 2026, as well as a new IQOS color version, “IQOS ILUMA i Electric Purple.”

2FIRSTS | IQOS Japan launches three ILUMA i custom bundle sets with leather wrap and premium ring accessories, on sale from Jan 29

According to IQOS Japan’s official website, the company has introduced three custom bundle sets for its IQOS ILUMA i lineup, combining devices with accessories as bundled offerings, and began rolling them out across multiple sales channels from Jan. 29.

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2FIRSTS | Philip Morris Korea to Launch IQOS Iluma i One “Electric Purple” Color, Expanding Into Major Convenience Store Channels From May

Philip Morris Korea said on March 31 that it will begin selling the new “Electric Purple” color for the heated tobacco device IQOS Iluma i One at major convenience stores nationwide in South Korea starting May 2. The color will first be introduced on April 10 at the official IQOS online store and nine IQOS directly operated stores nationwide. To mark the expansion of its sales channels, the company will run promotions at major convenience stores through May 20.

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Cover image source: Instagram

References:

[1] IQOS日本官方Instagram账号@iqos_jp发布内容

Also Read:

[1] Philip Morris Limited Launches Delia to Expand IQOS Iluma Consumables Portfolio

[2] Philip Morris Korea Launches New IQOS ILUMA i “Electric Purple” Color Edition

[3] PMI launches IQOS Iluma i One in the UK, compatible with TEREA tobacco sticks

[4] IQOS UK unveils 2026 pop-up events plan, first stops set for London and three other cities

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