Key Takeaways
- Philip Morris Korea announced the launch of a new IQOS color edition, “IQOS ILUMA i Electric Purple.”
- “Electric Purple” is available across the IQOS ILUMA i Prime, standard, and One models.
- The products are sold through the IQOS website and nine IQOS directly operated stores nationwide in South Korea.
- Domestic prices are KRW 129,000 (approximately USD 89.01, based on 1 KRW = 0.00069 USD), KRW 89,000 (approximately USD 61.41, based on 1 KRW = 0.00069 USD), and KRW 59,000 (approximately USD 40.71, based on 1 KRW = 0.00069 USD).
- A prize entry event is being held through May 20 for customers who purchase an IQOS ILUMA i series device and complete registration.
2Firsts, March 12,2026
According to Etnews, Philip Morris Korea said on the 12th that it has launched a new color edition for its heated tobacco device brand IQOS, titled “IQOS ILUMA i Electric Purple.”
“Electric Purple” is a newly added color for IQOS’s latest device series, the “IQOS ILUMA i.” It is available across all three variants: Prime, standard, and One. The product is sold through the IQOS website and nine IQOS directly operated stores nationwide in South Korea.
“Electric Purple” features a color tone that combines deep purple with blue highlights. The new edition adds a strong color accent to the existing IQOS ILUMA i design to create a differentiated exterior appearance.
The IQOS ILUMA i series also comes in a variety of colors including Breeze Blue, Digital Violet, and Leaf Green. Members of IQOS.com can reflect their personal preferences on the device through styling and engraving services.
In the South Korean market, the IQOS ILUMA i Electric Purple Prime is priced at KRW 129,000 (approximately USD 89.01, based on 1 KRW = 0.00069 USD), the IQOS ILUMA i Electric Purple is priced at KRW 89,000 (approximately USD 61.41, based on 1 KRW = 0.00069 USD), and the IQOS ILUMA i Electric Purple One is priced at KRW 59,000 (approximately USD 40.71, based on 1 KRW = 0.00069 USD).
To mark the launch, the company is also holding a prize event for customers who purchase an IQOS ILUMA i series device and complete device registration by May 20.
Image source: Etnews
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
