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Philip Morris Korea Launches New IQOS ILUMA i “Electric Purple” Color Edition

Mar.12
Philip Morris Korea Launches New IQOS ILUMA i “Electric Purple” Color Edition
Philip Morris Korea said it has launched a new color edition of its heated tobacco device brand IQOS, called “IQOS ILUMA i Electric Purple.” The new color has been added to the IQOS ILUMA i series and applies to the Prime, standard, and One variants. The product is being sold through the IQOS website and nine IQOS directly operated stores across South Korea.

Key Takeaways

 

  • Philip Morris Korea announced the launch of a new IQOS color edition, “IQOS ILUMA i Electric Purple.”
  • “Electric Purple” is available across the IQOS ILUMA i Prime, standard, and One models.
  • The products are sold through the IQOS website and nine IQOS directly operated stores nationwide in South Korea.
  • Domestic prices are KRW 129,000 (approximately USD 89.01, based on 1 KRW = 0.00069 USD), KRW 89,000 (approximately USD 61.41, based on 1 KRW = 0.00069 USD), and KRW 59,000 (approximately USD 40.71, based on 1 KRW = 0.00069 USD).
  • A prize entry event is being held through May 20 for customers who purchase an IQOS ILUMA i series device and complete registration.

 

 

2Firsts, March 12,2026

 

 According to Etnews, Philip Morris Korea said on the 12th that it has launched a new color edition for its heated tobacco device brand IQOS, titled “IQOS ILUMA i Electric Purple.”

 

“Electric Purple” is a newly added color for IQOS’s latest device series, the “IQOS ILUMA i.” It is available across all three variants: Prime, standard, and One. The product is sold through the IQOS website and nine IQOS directly operated stores nationwide in South Korea.

 

“Electric Purple” features a color tone that combines deep purple with blue highlights. The new edition adds a strong color accent to the existing IQOS ILUMA i design to create a differentiated exterior appearance.

 

The IQOS ILUMA i series also comes in a variety of colors including Breeze Blue, Digital Violet, and Leaf Green. Members of IQOS.com can reflect their personal preferences on the device through styling and engraving services.

 

In the South Korean market, the IQOS ILUMA i Electric Purple Prime is priced at KRW 129,000 (approximately USD 89.01, based on 1 KRW = 0.00069 USD), the IQOS ILUMA i Electric Purple is priced at KRW 89,000 (approximately USD 61.41, based on 1 KRW = 0.00069 USD), and the IQOS ILUMA i Electric Purple One is priced at KRW 59,000 (approximately USD 40.71, based on 1 KRW = 0.00069 USD).

 

To mark the launch, the company is also holding a prize event for customers who purchase an IQOS ILUMA i series device and complete device registration by May 20.

 

Image source: Etnews

References:
[1] 한국필립모리스, 아이코스 '일루마 i 일렉트릭 퍼플' 출시
Also Read:
[1] Philip Morris Korea launches TEREA “Shine Pearl” for IQOS ILUMA, expands capsule range to seven variants
[2] IQOS UK unveils 2026 pop-up events plan, first stops set for London and three other cities
[3] IQOS Japan launches three ILUMA i custom bundle sets with leather wrap and premium ring accessories, on sale from Jan 29
[4] Philip Morris Japan adds “Electric Purple” to IQOS ILUMA i range, expands to convenience stores from Feb. 3

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