Philip Morris International invests in smoke-free electronic devices to reduce health risks.

Jun.12
Philip Morris International invests in smoke-free electronic devices to reduce health risks.
PMI invests in smoke-free electronic devices to reduce health risks caused by tobacco combustion, facing regulatory challenges and black market effects.

Key Points:

 

·Philip Morris International (PMI) is focusing on investing in smokeless electronic devices in an effort to reduce health risks. 

 

·Technology replacing tobacco combustion may lessen the harm of smoking on health. 

 

·Various sectors are calling for regulatory challenges stemming from youth e-cigarette use to be addressed through compliant means. 

 

·Bans on e-cigarette sales in Latin American countries are causing a black market effect.

 


 

According to information released at the 2025 Technovation conference in Switzerland, the international tobacco brand manufacturers Philip Morris International (PMI) are increasing investment in promoting smokeless electronic devices to reduce the health risks associated with smoking. These alternative products use heating vapor technology instead of traditional tobacco combustion and contain nicotine pouches.

 

A company spokesperson stated that the health difference lies in the fact that the product does not undergo combustion, which may reduce the harm of cigarettes by about 95% to 99%. Traditional cigarettes, when burned, not only release nicotine naturally present in tobacco, but also generate a large amount of harmful health compounds. Tommaso di Giovanni, Vice President of PMI, pointed out that cigarettes burn at temperatures of 800 to 900 degrees Celsius, producing 6,000 to 7,000 chemical substances, of which around 100 are harmful to health.

 

In order to reduce the health issues caused by smoking, PMI is focused on replacing smoke with vapor. Although nicotine intake from smoking still poses risks to health, e-cigarettes and smokeless devices may be a safer alternative compared to traditional cigarettes.

 

E-cigarette devices, such as PMI's Veev, generate vapor by heating e-liquid containing propylene glycol and vegetable glycerin, although they continue to raise health concerns. However, PMI claims that they are 99% less harmful than traditional cigarettes. Additionally, PMI has introduced a nicotine pouch called Zyn in the United States, which delivers nicotine without combustion, meeting the needs of users.

 

Despite being popular in most countries, novel devices are still banned from being sold in Latin American countries. Nicolas Otte, the Global Head of Preventing Illicit Trade at PMI, believes that the ban will only increase black market trading, causing these devices to enter the market through illegal channels and resulting in a significant loss of tax revenue. Therefore, providing consumers with legitimate channels and necessary health education is the most effective measure to combat the illegal market.

 

PMI continues to explore globally how to meet the needs of nicotine users without increasing health risks, thereby gradually reducing the prevalence of traditional cigarettes.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Australia Queensland Launches AU$12.7 Million Crackdown; Deploying 43 Officers Against Illicit Tobacco and Vapes
Australia Queensland Launches AU$12.7 Million Crackdown; Deploying 43 Officers Against Illicit Tobacco and Vapes
The Queensland Government has announced a AU$12.7 million (≈$8.5M) investment to deploy 43 additional enforcement officers, ramping up efforts against illegal tobacco and vape sales. The initiative will increase policing capacity by 25% and implement Australia's toughest penalties and inspection regime, prioritizing youth health protection and curbing related criminal activities.
Jun.30 by 2FIRSTS.ai
Product | DOJO OPAL Series Launches COSMOS E-Cigarette Featuring Sweetness, Coolness, and Acidity Flavor Profiles
Product | DOJO OPAL Series Launches COSMOS E-Cigarette Featuring Sweetness, Coolness, and Acidity Flavor Profiles
E-cigarette brand DOJO has recently launched the new COSMOS edition under its DOJO OPAL series, which includes a total of three products. Despite its more compact size, the COSMOS edition retains a 16ml e-liquid capacity and an 800mAh battery, offering up to 12,000 puffs. The product also features detailed labeling of flavor attributes, including sweetness, coolness, and acidity levels.
Jun.13 by 2FIRSTS.ai
15 EU Countries Call on Commission to Set Minimum Tax Rates for E-Cigarettes, Nicotine Pouches, and Heated Tobacco
15 EU Countries Call on Commission to Set Minimum Tax Rates for E-Cigarettes, Nicotine Pouches, and Heated Tobacco
Fifteen EU countries have urged the European Commission to revise tobacco tax rules for the first time since 2011. They call for minimum tax rates on e-cigarettes, nicotine pouches, and heated tobacco, and higher taxes on cigarettes and cigars to tackle health risks and illegal trade.
May.27 by 2FIRSTS.ai
STMA Launches Special Inspection: Shenzhen Vape Companies Face Major License Renewal Test
STMA Launches Special Inspection: Shenzhen Vape Companies Face Major License Renewal Test
Shenzhen office of the State Tobacco Monopoly Administration (STMA) announced the launch of a month-long special inspection targeting local vape companies.
Jun.12
Indonesia Honors Four Provinces for Tobacco Control Efforts, with Bali as a Model
Indonesia Honors Four Provinces for Tobacco Control Efforts, with Bali as a Model
Bali Province in Indonesia has been nationally recognized for its smoke-free regulations, with comprehensive enforcement of smoke-free zone laws, strengthened tobacco control, and efforts to protect public health.
Jun.16 by 2FIRSTS.ai
Product|Two New Disposable Vapes with Up to 100,000 Puffs Hit the U.S. Market
Product|Two New Disposable Vapes with Up to 100,000 Puffs Hit the U.S. Market
Horizon Tech 100K and Olit Hookalit Pro 60K recently launched in the U.S. market, offering 100,000 and 60,000 puffs respectively. Both devices deliver over 2,000 puffs per milliliter of e-liquid and are equipped with high-capacity 1500mAh batteries.
Jun.04 by 2FIRSTS.ai